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市場調查報告書
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1029804

西歐的SVOD(訂閱式隨選視訊)預測

Western Europe SVOD Forecasts

出版日期: | 出版商: Digital TV Research | 英文 117 Pages | 商品交期: 最快1-2個工作天內

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簡介

德國的SVOD(訂閱式隨選視訊)市場,契約數量超過英國

德國的SVOD(訂閱式隨選視訊)的契約數量至2026年預計達到5,200萬件。其次是英國預計為5,100萬件。

西歐18個國家的SVOD(訂閱式隨選視訊)契約數量,預計從2021年終的1億6,700萬件,2026年增加到2億3,800萬件。增加的7,100萬件中,英國為900萬件,德國1,700萬件,義大利1,000萬件,法國1,000萬件。

Netflix,繼續是最大的SVOD(訂閱式隨選視訊)平台,到2026年,付費會員比2021年底增加1000萬,變成6,700萬人。Disney+,預計至2026年獲得5,300萬人的用戶數。

本報告以西歐的SVOD(訂閱式隨選視訊)為焦點,提供西歐18個國家的SVOD(訂閱式隨選視訊)滲透率,契約數,電影、TV節目的收益額的變化與預測等彙整資料。

西歐18個國家的119個平台的預測:

國家 SVOD經營者數 SVOD平台
奧地利 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;Sky X;Joyn;RTL+
比利時 6 Netflix;Amazon Prime Video;Disney+;Apple TV+;Streamz;Proximus
丹麥 8 Netflix;Amazon Prime Video;Disney+;Apple TV+;HBO;Viaplay;C More;TV2 Play
芬蘭 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;HBO;Viaplay;C More
法國 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;OCS;Salto;MyCanal
德國 9 Netflix;Amazon Prime Video;Disney+;Apple TV+;Sky Ticket;Joyn;Magenta TV App;Giga;RTL+
冰島 5 Netflix;Amazon Prime Video;Disney+;HBO;Viaplay
愛爾蘭 5 Netflix;Amazon Prime Video;Disney+;Apple TV+;Now
義大利 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;Sky Now;TIMVision;Mediaset Infinity
盧森堡 4 Netflix;Amazon Prime Video;Disney+;Apple TV+;
馬爾他 4 Netflix;Amazon Prime Video;Disney+;Apple TV+;
荷蘭 8 Netflix;Amazon Prime Video;Disney+;Apple TV+;Videoland Unlimited;NPO Plus;NL Ziet;Ziggo Movies & Series
挪威 8 Netflix;Amazon Prime Video;Disney+;Apple TV+;HBO;Viaplay;C More;TV2 Play
葡萄牙 6 Netflix;Amazon Prime Video;Disney+;Apple TV+;HBO;NOS Play
西班牙 8 Netflix;Amazon Prime Video;Disney+;Apple TV+;HBO;Movistar+Lite;MiTele Plus;Atresplayer Prem
瑞典 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;HBO;Viaplay;C More
瑞士 6 Netflix;Amazon Prime Video;Disney+;Apple TV+;Premium PLus;Blue+
英國 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;Sky Now;Britbox;ITV Hub+
目錄

Germany to overtake the UK by SVOD subs

Germany will overtake the UK in 2025. Germany will have 52 million SVOD subscriptions by 2026, with the UK just behind with 51 million.

There will be 238 million SVOD subscriptions across 18 Western European countries by 2026, up from 167 million at end-2021. From the 71 million additions over this period, the UK will contribute 9 million, Germany 17 million, Italy 10 million and France 10 million.

Netflix will remain the largest SVOD platform, with 67 million paying subscribers by 2026, up by 10 million at end-2021. Disney+ will have 53 million subscribers by 2026; double from 2021. Amazon Prime Video will remain just ahead of Disney+.

Simon Murray, Principal Analyst at Digital TV Research, said: "HBO Max will have a limited impact in Western Europe, with 3.2 million paying subscribers across seven countries by 2026. It is not expected to start in several key European countries due to existing long-term deals with pay TV operators."

Table of Contents

Published in September 2021 and based on June results, this 117-page PDF and excel report based on June 2021 results covers movies and TV episodes. The report comes in two parts:

  • Insight: Regional overview and country analysis for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK in a 74-page PDF document.
  • Excel workbook covering each year from 2010 to 2026 for 18 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform;

Forecasts for the following 119 platforms across 18 countries:

Country SVOD ops SVOD Platforms
Austria 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X; Joyn; RTL+
Belgium 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Streamz; Proximus
Denmark 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play
Finland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
France 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; OCS; Salto; MyCanal
Germany 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Ticket; Joyn; Magenta TV App; Giga; RTL+
Iceland 5 Netflix; Amazon Prime Video; Disney+; HBO; Viaplay
Ireland 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Now
Italy 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; TIMVision; Mediaset Infinity
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland Unlimited; NPO Plus; NL Ziet; Ziggo Movies & Series
Norway 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play
Portugal 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; NOS Play
Spain 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem
Sweden 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
Switzerland 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+
UK 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Britbox; ITV Hub+