表紙
市場調查報告書
商品編碼
1028757

東歐的SVOD(訂閱式隨選視訊)預測

Eastern Europe SVOD Forecasts

出版日期: | 出版商: Digital TV Research | 英文 79 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

東歐的SVOD(訂閱式隨選視訊)契約數達4,700萬件

東歐的SVOD(訂閱式隨選視訊)契約數預計至2026年達4,700萬件,從2021年終的2,200萬件增加到2倍以上。在俄羅斯,預計從2021年終的1,100萬件,2026年增加到2,000萬件。

Netflix的用戶數,預計2026年達到1,036萬人,成為2021年的2倍。東歐的SVOD(訂閱式隨選視訊)領域,經過幾次延期,從2022年開始全面展開。這預計主要是由於Disney+,Sky Showtime,HBO Max的開始所促進。

Disney+,預計儘管在2022年年中才開始,至2026年將獲得601萬名用戶。HBO Max,和Disney+同時期正式開始服務,預計至2026年將獲得213萬人的收費會員。

本報告以東歐的SVOD(訂閱式隨選視訊)為焦點,提供東歐22個國家的SVOD滲透率,契約數,電影、TV節目的收益額的變化與預測等彙整資料。

東歐22個國家的131平台的預測:

國家 SVOD經營者數 SVOD平台
阿爾巴尼亞 3 Netflix;Amazon Prime Video;Disney+
白俄羅斯 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;Megogo;Ivi;Amediateka
波士尼亞 6 Netflix;Amazon Prime Video;Disney+;Apple TV+; Pickbox;HBO
保加利亞 6 Netflix;Amazon Prime Video;Disney+;Apple TV+;Voyo;HBO
克羅埃西亞 5 Netflix;Amazon Prime Video;Disney+; Pickbox;HBO
賽普勒斯 4 Netflix;Amazon Prime Video;Disney+;Apple TV+
捷克 6 Netflix;Amazon Prime Video;Disney+;Apple TV+;Voyo;HBO
愛沙尼亞 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;Viaplay;HBO;Go 3
希臘 5 Netflix;Amazon Prime Video;Disney+;Apple TV+;HBO
匈牙利 5 Netflix;Amazon Prime Video;Disney+;Apple TV+;HBO
拉脫維亞 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;Viaplay;HBO;Go 3
立陶宛 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;Viaplay;HBO;Go 3
馬其頓 5 Netflix;Amazon Prime Video;Disney+;Pickbox;HBO
摩爾多瓦 4 Netflix;Amazon Prime Video;Disney+;Apple TV+
蒙特內哥羅 6 Netflix;Amazon Prime Video;Disney+;Apple TV+;Pickbox;HBO
波蘭 9 Netflix;Amazon Prime Video;Disney+;Apple TV+; Polsat Box/Ipla;Player+;CDA;Canal Plus;HBO
羅馬尼亞 5 Netflix;Amazon Prime Video;Disney+;Voyo;HBO
俄羅斯 9 Ivi;Megogo;Okko;Amediateka;TNT Premier;Netflix;Amazon Prime;Disney+;Apple TV+
塞爾維亞 6 Netflix;Amazon Prime Video;Disney+;Apple TV+;Pickbox;HBO
斯洛伐克 6 Netflix;Amazon Prime Video;Disney+;Apple TV+;Voyo;HBO
斯洛維尼亞 7 Netflix;Amazon Prime Video;Disney+;Apple TV+;Pickbox;Voyo;HBO
烏克蘭 6 Netflix;Amazon Prime Video;Disney+;Apple TV+;Megogo;Divan.TV
目錄

Eastern European to reach 47 million SVOD subs

Digital TV Research forecasts 47 million SVOD subscriptions in Eastern Europe by 2026; more than double from 22 million at end-2021. Russia will have 20 million subscriptions by 2026, up from 11 million at end-2021.

Netflix will reach 10.36 million subscribers by 2026, double its 2021 total. Its Russian subscriber base will climb due to its partnership with National Media Group. Simon Murray, Principal Analyst at Digital TV Research, said: "After several delays, Eastern Europe's SVOD sector will take off from 2022. This is prompted mainly by launches from Disney+, Sky Showtime and HBO Max. There is plenty of room for growth beyond our forecast period as only a fifth of TV households will pay for at least one SVOD platform by 2026."

Disney+ will have 6.01 million subscribers by 2026 despite only starting in mid-2022. HBO Max will reach 2.13 million paying subscribers by 2026, having officially started at the same time as Disney+.

Table of Contents

Published in September 2021, this 79-page PDF and excel report forecasts for 22 countries. Covering TV episodes and movies, the report comes in two parts:

  • Insight: Detailed country-by-country analysis for Czech Republic, Greece, Hungary, Poland, Romania and Russia in a 34-page PDF document.
  • Excel workbook for each year from 2010 to 2026 for 22 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 131 platforms across 22 countries:

Country SVOD ops SVOD Platforms
Albania 3 Netflix; Amazon Prime Video; Disney+
Belarus 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Ivi; Amediateka
Bosnia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO
Bulgaria 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO
Croatia 5 Netflix; Amazon Prime Video; Disney+; Pickbox; HBO
Cyprus 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Czech Rep 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO
Estonia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go 3
Greece 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Hungary 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Latvia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go 3
Lithuania 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go 3
Macedonia 5 Netflix; Amazon Prime Video; Disney+; Pickbox; HBO
Moldova 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Montenegro 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO
Poland 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Polsat Box/Ipla; Player+; CDA; Canal Plus; HBO
Romania 5 Netflix; Amazon Prime Video; Disney+; Voyo; HBO
Russia 9 Ivi; Megogo; Okko; Amediateka; TNT Premier; Netflix; Amazon Prime; Disney+; Apple TV+
Serbia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO
Slovakia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO
Slovenia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; HBO
Ukraine 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Divan.TV