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市場調查報告書
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1028039

亞太地區的SVOD市場:未來預測

Asia Pacific SVOD Forecasts

出版日期: | 出版商: Digital TV Research | 英文 123 Pages | 商品交期: 最快1-2個工作天內

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  • 簡介
  • 目錄
簡介

亞太地區的SVOD的契約數量,預計從2021年終的5億200萬件,成長到2026年成為6億9800萬件。中國的SVOD契約數量2026年成為3億5400萬件,佔亞太地區整體的半數。印度預計達到1億5700萬件。

中國市場成長雖然鈍化,依舊保持優勢。成長率低的要素,是新的線上法規限制未成年者的遊戲視聽時間,在SVOD平台的實際節目數量減少。因此,預計對SVOD的關注變弱。

Disney+,2020年用戶數基礎趕過Netflix,不過,這幾乎完全由於在印度的成功。預計2026年,Disney+的用戶數將達到1億2100萬人,成為2021年的2倍。

本報告提供亞太地區各國的SVOD市場現況與未來展望相關分析,各國的SVOD契約數量趨勢預測,及收益額 (契約費用)的變化及預測,各國、各平台詳細趨勢等彙整資訊,為您概述為以下內容。

目錄

分開著成本報告提供2個部分。

  • 考察:主要國家市場詳細分析 (澳洲,中國,香港,印度,印尼,日本,馬來西亞,紐西蘭,菲律賓,新加坡,韓國,台灣,泰國,越南) (PDF文件)
  • Excel工作簿:SVOD的家庭普及率,契約數量,來自電影、TV節目的收益額,各國 (全部22個國家)、各平台概況 (2010年∼2026年)

22個國家、136平台的市場預測:

國名 企業數 SVOD平台
澳洲7Netflix; Amazon Prime Video; Disney+; Apple TV+; Stan; Foxtel Now; Binge
孟加拉4Netflix; Amazon Prime Video; Disney+; Zee5
柬埔寨6Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
中國5Youku Tudou; IQiyi; Tencent Video; Bilibili; Mango
香港7Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; MyTV Super; Viu
印度8Netflix; Amazon Prime Video; Disney+ Hotstar; Apple TV+; Zee 5; Sony Liv; ALT Balaji; Eros Now
印尼8Netflix; Amazon Prime Video; Disney+ Hotstar; Apple TV+; HBO; Iflix; Viu; Vidio
日本9Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; Tsutaya; U-Next; Avex dtv; Telasa
寮國5Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
馬來西亞7Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
蒙古4Netflix; Amazon Prime Video; Disney+; Apple TV+
緬甸4Netflix; Amazon Prime Video; Disney+; Viu
尼泊爾4Netflix; Amazon Prime Video; Disney+; Iflix
紐西蘭5Netflix; Amazon Prime Video; Disney+; Apple TV+; Neon
巴基斯坦5Netflix; Amazon Prime Video; Disney+; Iflix; Starz Play
菲律賓7Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
新加坡6Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viu
韓國10Netflix; Amazon Prime Video; Disney+; HBO; Watcha Play; Tving; LG U+; Olleh TV; Seezn; Wavve
斯里蘭卡4Netflix; Amazon Prime Video; Disney+; Apple TV+
台灣7Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT; HBO
泰國8Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu; True ID
越南6Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
目錄

Nearly 700 million SVOD subs for Asia Pacific

Asia Pacific will have 698 million SVOD subscriptions by 2026, up from 502 million at end-2021. China will provide 354 million SVOD subscriptions in 2026 - or half of the region's total. India will reach 157 million.

Simon Murray, Principal Analyst at Digital TV Research, said: "China will remain dominant, although its growth will slow. This is due to new online anti-fan regulations that limit game time for minors and force SVOD platforms to screen fewer reality shows. This will dampen interest in SVOD."

Disney+ overtook Netflix in subscriber terms in 2020 - almost entirely due to its success in India. Disney+ will reach 121 million subscribers by 2026; double its 2021 total.

Table of Contents

Published in September 2021, this 123-page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in two parts:

  • Insight: Detailed country analysis for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam in a 74-page PDF document.
  • Excel workbook covering each year from 2010 to 2026 for 22 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 136 platforms across 22 countries:

Country SVOD ops SVOD Platforms
Australia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Stan; Foxtel Now; Binge
Bangladesh 4 Netflix; Amazon Prime Video; Disney+; Zee5
Cambodia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
China 5 Youku Tudou; IQiyi; Tencent Video; Bilibili; Mango
Hong Kong 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; MyTV Super; Viu
India 8 Netflix; Amazon Prime Video; Disney+ Hotstar; Apple TV+; Zee 5; Sony Liv; ALT Balaji; Eros Now
Indonesia 8 Netflix; Amazon Prime Video; Disney+ Hotstar; Apple TV+; HBO; Iflix; Viu; Vidio
Japan 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; Tsutaya; U-Next; Avex dtv; Telasa
Laos 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Malaysia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
Mongolia 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Myanmar 4 Netflix; Amazon Prime Video; Disney+; Viu
Nepal 4 Netflix; Amazon Prime Video; Disney+; Iflix
New Zealand 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Neon
Pakistan 5 Netflix; Amazon Prime Video; Disney+; Iflix; Starz Play
Philippines 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
Singapore 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viu
South Korea 10 Netflix; Amazon Prime Video; Disney+; HBO; Watcha Play; Tving; LG U+; Olleh TV; Seezn; Wavve
Sri Lanka 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Taiwan 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT; HBO
Thailand 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu; True ID
Vietnam 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix