亞太 SVOD 市場：未來預測

亞太地區 SVOD 合同將增加 2.05 億份

預計亞太地區的 SVOD 合同數量將從 2021 年底的 5.41 億份增長到 2027 年的 7.46 億份。 2027年中國SVOD合同數量將達到3.64億份，佔亞太地區總量的49%。印度預計將增加 9200 萬，到 2027 年達到 1.76 億。

美國六大平台（Netflix、Disney+、Paramount+、HBO Max、Amazon Prime Video、Apple TV+）擁有亞太地區 SVOD 市場（到 2027 年）合同總數的 1/4。遠低於其他平台世界的。這些平台在中國尚未獲得准入許可，並與印度的一些國內玩家競爭。

本報告分析了亞太地區（共22個國家）SVOD市場的現狀和未來前景，我們將按平台匯總並提供詳細趨勢等信息。

內容

本報告分為兩部分。

• 討論：按國家劃分的詳細市場分析（22 個國家，PDF 文件，共 89 頁）
• Excel 工作簿：SVOD 家庭滲透率、合同數量、電影和電視節目收入、按國家/地區（22 個國家/地區）和平台（2010-2027 年）的概覽

22個國家141家公司SVOD平台市場預測：

Asia Pacific to add 205 million SVOD subs

Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million 2021. China will have 364 million SVOD subscriptions in 2027 - or 49% of the region's total. India will add 92 million to reach 176 million in 2027.

Simon Murray, Principal Analyst at Digital TV Research, said: "The six major US-based platforms (Netflix, Disney+, Paramount+, HBO Max, Amazon Prime Video and Apple TV+) will only control a quarter of Asia Pacific's SVOD subscriptions by 2027 - much lower than in any other region in the world. These platforms will never gain access to China and India has plenty of local players."

Disney+ overtook Netflix in subscriber terms in 2020 - almost entirely due to its success in India. Disney+ Hotstar reshaped the SVOD landscape in India, mainly by controlling the rights to India Premier League cricket. Disney+ Hotstar did not retain the IPL rights from 2023. The platform will lose 4.5 million subscribers in 2022 and 10 million in 2023 before plateauing.

Assuming that Disney+ retained the IPL rights in India, the previous forecasts estimated 127 million Disney+ subscribers across the region by 2027. Our revised forecasts predict 66 million by 2027 - 61 million less.

Table of Contents

Published in September 2022 and based on June results, this 120 -page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes , the report comes in two parts:

• Insight: Detailed country analysis for 22 countries in an 89-page PDF document.

• Excel workbook covering each year from 2010 to 2027 for 22 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 141 SVOD platforms across 22 countries: