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市場調查報告書
商品編碼
1026866

SVOD的北美市場預測

North America SVOD Forecasts

出版日期: | 出版商: Digital TV Research | 英文 44 Pages | 商品交期: 最快1-2個工作天內

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  • 簡介
  • 目錄
簡介

美國的SVOD加入數,至2026年預計達到4億5,000萬

美國的SVOD的加入數,預計從2021年終的3億3,800萬,到2026年達4億5,000萬,預計增加33% (不含電影,線性頻道,TV節目對象年,運動等其他平台) 。

電視家庭用戶的約87%(1億600萬),預計到2026年支付4.26SVOD平台費用。

平均SVOD家庭,預計至2026年對4.26SVOD平台給予利用費。

本報告中,包含以下。

目錄

報告的內容:

  • 考察:加拿大、美國的詳細的各國分析 (PDF)
  • Excel工作簿:2010年∼至2026年的每年,各家庭普及率,SVOD用戶數,電影、TV節目的各收益,各國、各平台的摘要表格

的222個國家平台的預測:

國家 SVOD業者 SVOD平台
加拿大 8 Netflix; Amazon Prime Video; CraveTV; Illico; Fibe Alt TV; Paramount+; Disney+; Apple TV+
美國 14 Netflix; Amazon Prime Video; Hulu; HBO Max; Showtime; Paramount+; Starz; Sling TV; Hulu Live; Xfinity Instant TV; YouTube TV; Disney+; Apple TV+; Peacock
目錄

US to reach 450 million SVOD subs by 2026

Gross SVOD subscriptions [for movies, linear channels and TV episodes - excluding other platforms such as sports] in the US will climb by 33% from 338 million at end-2021 to 450 million in 2026.

About 87% of TV households (106 million) will subscribe to at least one SVOD platform by 2026. This compares to 82% of TV households (99 million) subscribing to at least one SVOD platform by end-2021.

The average SVOD household will pay for 4.26 SVOD platforms by 2026. The average SVOD subscriber will pay for 3.42 SVOD platforms at end-2021. Therefore, the average SVOD home will add nearly one paid-for subscription between 2021 and 2026.

Simon Murray, Principal Analyst at Digital TV Research, said: "We have substantially revised our forecasts to reflect recent market developments. For instance, we have markedly increased our subscriber numbers for Amazon Prime Video, HBO Max and the "others" category."

Table of Contents

Published in September 2021 and based on June results, this 44-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

  • Insight: Detailed country analysis for Canada and the US in a 27-page PDF document.
  • Excel workbook covering each year from 2010 to 2026 by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform;

Forecasts for the following 22 platforms across 2 countries:

Country SVOD ops SVOD Platforms
Canada 8 Netflix; Amazon Prime Video; CraveTV; Illico; Fibe Alt TV; Paramount+; Disney+; Apple TV+
USA 14 Netflix; Amazon Prime Video; Hulu; HBO Max; Showtime; Paramount+; Starz; Sling TV; Hulu Live; Xfinity Instant TV; YouTube TV; Disney+; Apple TV+; Peacock