全球付費電視運營商未來預測

細分世界付費電視

到 2026 年，全球前 503 家付費電視運營商的訂戶總數預計將從今天的 10.2 億增加到 8.35 億。預計到 2026 年，前 50 家公司在總訂戶中的份額將從 2020 年底的 64% 下降到 62%。

前 50 名公司將在未來五年內失去 2000 萬訂閱者。但與此同時，前 100 名或更多的運營商將獲得相同數量的用戶。預計市場將趨於成熟和碎片化，新興市場的用戶將更多，而這些市場不受主要運營商的控制。雖然美國仍然控制著全球市場，但中國和印度的用戶數量正在增加。

2020 年，共有 28 家公司創造了超過 10 億美元的收入，到 2026 年將減少到 24 家。

目錄

本報告分析了135個國家（503家公司、726個平台（132個數位電纜、116個模擬電纜、142個IPTV、57個DTT））主要付費電視運營商的業績趨勢展望。10個主要國家（巴西、中國、法國、德國、印度、日本、墨西哥、俄羅斯、英國、美國），各個國家的市場概況，運營商業績趨勢的預測和比較分析等。

分析目標國家/運營商：

Global pay TV fragments

The top 503 pay TV operators will reach 853 million subscribers from the 1.02 billion global total by 2026. The top 50 operators accounted for 64% of the world's pay TV subscribers by end-2020, with this proportion dropping to 62% by 2026.

The top 50 will lose 20 million subscribers over the next five years. However, operators beyond the top 100 will gain subscribers over the same period.

Simon Murray , Principal Analyst at Digital TV Research, said: "Most industries consolidate as they mature. The pay TV sector is doing the opposite - fragmenting. Most of the subscriber growth will take place in developing countries where operators are not controlled by larger corporations."

By end-2020, 13 operators had more than 10 million pay TV subscribers. China and India will continue to dominate the top pay TV operator rankings, partly as their subscriber bases climb but also due to the US operators losing subscribers.

Between 2020 and 2026, 307 of the 503 operators (61%) will gain subscribers, with 13 showing no change and 183 losing subscribers (36%).

In 2020, 28 pay TV operators earned more than $1 billion in revenues, but this will drop to 24 operators by 2026.

The “Global Pay TV Operator Forecasts ” report covers 503 operators with 726 platforms [132 digital cable, 116 analog cable, 279 satellite, 142 IPTV and 57 DTT] across 135 countries.

Table of Contents

Published in May 2021, this 250-page electronically-delivered report comes in two parts:

• A 68-page PDF giving a global executive summary and forecasts. Profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)

• An excel workbook giving comparison tables and country-by-country forecasts in detail for 503 operators across 135 territories for every year from 2010 to 2026. The report covers 726 platforms: 279 satellite TV; 132 digital cable; 116 analog cable; 142 IPTV; and 57 DTT.

Countries and operators covered: