Global Functional Water Market - 2021-2028

出版日期: | 出版商: DataM Intelligence | 英文 180 Pages | 商品交期: 約2個工作天內



  • 全貌
  • 簡介
  • 目錄






  • 調查方法
  • 調查目的和範圍



  • 按類型劃分的市場細分
  • 按分銷渠道細分的市場
  • 各地區市場細分


  • 影響市場的因素
  • 促進因素
    • 提高消費者意識
    • 新興國家功能性水市場的快速增長
  • 抑製器
  • 市場機會
  • 影響分析


  • 波特的五種力量分析
  • 供應鏈分析
  • 價值鏈分析
  • PEST分析
  • 價格分析
  • 監管分析
  • 贖回分析
  • 未滿足的需求
  • 專利趨勢


  • 市場上Covid-19的分析
    • COVID-19以前的市場情景
    • 當前COVID-19市場情況
    • COVID-19後期或以後的方案
  • Covid-19中的價格動態
  • 供需範圍
  • 大流行期間與市場有關的政府舉措
  • 製造商的戰略計劃
  • 結論


  • 簡介
  • 按類型劃分的市場規模分析和全球功能性水市場增長分析(%)
  • 按類別劃分的市場吸引力指數
  • 維生素
    • 簡介
    • 市場規模分析和同比增長分析(%)
  • 蛋白
  • 其他


  • 簡介
  • 按分銷渠道細分的市場規模分析和同比增長分析(%)
  • 按分銷渠道7個細分市場的市場吸引力指數
    • 專賣店
    • 超市/大賣場
    • 網上商店
    • 其他


  • 簡介
  • 區域市場規模分析和同比增長分析(%)
  • 各地區市場吸引力指數
  • 北美
    • 簡介
    • 特定地區的主要動態
    • 按類型和按年增長分析的市場規模分析(%)
    • 按分銷渠道進行的市場規模分析和同比增長分析(%)
    • 按國家劃分的市場規模分析和同比增長分析(%)
  • 歐洲
  • 南美洲
  • 亞太地區
  • 中東和非洲


  • 衝突情況
  • 市場定位/庫存分析
  • 併購分析


  • Danone Group
    • 公司簡介
    • 產品組合/說明
    • 主要亮點
    • 財務概覽
  • Coca-Cola
  • Pepsico
  • Dr. Pepper Snapple
  • Vitamin Well AB
  • Triamino Brands LLC
  • New York Spring
  • Herbal Water
  • Vichy Catalan Corporation
  • San Benedetto
  • Unique Foods




  • 附錄
  • 關於我們的公司和服務
  • 聯繫我們
Product Code: DMFB3241

Market Overview:

Functional water is as an enhanced version of water, which is infused with vitamins, minerals and other infusions which benefit human health. It provides hydration which improves the skin condition as well. Based on the emerging trend of reduced sugar consumption, the functional water is now available both as flavored and non-flavored beverages. Moreover, increasing consumers preferences for nutritious drinks are shifting from soft drinks to functional beverages, which will help the industry grow. Its popularity has grown as a result of its availability in a variety of flavors and options and is anticipated to grow in the future as well, with increasing trend of reduced sugar consumption. The global functional water market valued USD XX million in 2020 and is estimated to reach USD XX million by 2028, growing at a CAGR of XX%

Market Dynamics: Reduction in sugar consumption owing to the growing obese population is driving the growth of the market

The growing trend of reduced sugar consumption and increasing obese population is the primary driver for the growth of the market. According to World Health Organization, consumption of sweet beverages like soft drinks are one of the leading causes for obesity especially in children and the population of obese children is expected to reach 70 million in 2025. This has led parents to adopt functional water over regular ones. Also, the increasing dehydration issues in children because of which results in 76,000 children suffering due to diarrheal disease, is supporting the growth of functional water market. As per WHO, the number of obese children is expected to rise to 70 million in 2025. Along with increasing concern for obesity and diseases associated with it, consumer preference has changed towards low calorie drinks. In present scenario, health and wellness is a new trend. Consumers are inclining towards natural, clean and organic food. Aerated drinks contain phosphoric acid and caffeine that causes digestive problems and leads to weight gain. Companies in order to increase demand have linked it to health and beauty. These factors are anticipated to boost functional water market.

Functional water is even recognized as aquaceutical, is a non-alcoholic beverage similar to water having additional ingredients that increase functional benefits. It provides both refreshment and taste. Some common additives are vitamins, acids, minerals, herbs and fruits or vegetables. It helps in improving immunity and boost energy. Shift in preference from carbonated and high sugar beverages, will drive demand for functional water market.

Major restraint for functional water market is its variation in cost. Generally, consumers prefer simple packaged or plain liquid and further, availability of numerous health drink alternatives and less demand in niche soft drink sector reduces demand of the product. Customer's bargaining power has increased due to availability of abundant alternatives and low switching costs. Increasing protests against packaged bottles along with rise in environmental conservation will negatively impact the functional water market growth.

Market Segmentation: Availability of flavored drinks with added nutritional benefits is gaining popularity among children

Flavored drinks are the largest segment of functional drinks market. Growing consumer preference for healthy drinks along with new flavors has resulted in increased demand for flavored functional drinks. Moreover, these flavors are derived from organic and safe sources like fruits which makes the drinks healthier apart from its good taste. Some of the flavors popularly known include citrus and berry. Also, as children are the major target audience for the functional water market, the availability of these drinks in different flavors is gaining popularity among the age group ranging from infants to teenagers.

Based on distribution channel, functional water market is classified into supermarket stores, department stores, grocery and online retailers. Super or hypermarkets are having major share owing to growing customer's comfort to visits stores. Increase in online sale up to 10% with presence of a better online platform, discount offers and ease in delivery will drive industry demand.

Geographical Penetration: North America dominates the global functional water market due to the huge obese population in the United States

North America is the largest market for functional drinks due to the customization of new drink styles for all age groups and the consistent meeting of customer tastes. As the health consciousness in the United States is increasing, the functional waters with a blend of diverse flavors are becoming increasingly popular in this region. According to data from Chicago-based Information Resources Inc., the energy drinks category saw dollar sales just north of $12.8 billion in multi-outlets and convenience stores in the United States for the 52 weeks ended May 17, a 9.3 percent improvement over the prior-year timeframe. Moreover, according to DOP International, the US functional beverage market was worth USD 33.46 billion in 2017 and is projected to grow at a CAGR of 7.73 percent between 2018 and 2023.

The Asia Pacific is estimated to be the fastest-growing market as consumers' population is on the rise. Emerging economies like China, India, and Japan have increased consumers' disposable income, which is slated to fuel the growth of the functional water market during the forecast period.

Competitive Landscape:

Danone SA, The Coca-Cola Company, PepsiCo Inc., and Dr. Pepper Snapple are some of the prominent players in the functional water market. Some of the other players include Vitamin Well AB, Triamino Brands LLC, and New York Spring, among others. Balance Water and Herbal Water have marked their position in the market with their unique product portfolio, i.e., water enhanced with wildflowers and organic herbs, respectively. Moreover, regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements. PepsiCo recently in 2020, launched a product named Driftwell, especially for relaxing purpose. The functional water contains 200 mg of L-theanine and 10% of magnesium. In February 2018, PepsiCo Inc. introduced a new brand of sparkling water. The new PepsiCo line, Bubly, comes in eight flavors, including grapefruitbubly, mangobubly, and limebubly. The cans feature a mix of pastel and bright colors to represent each flavor, along with fun quotes on the can or greetings on the pull tabs. In 2018, Pervida Inc. launched a new product line of functional water under the brand name Immune, which is available in three flavors, blue ginger, citrus and berry acai. The product was especially designed to help with digestive disorders and sensitivities.

COVID-19 Impact: Pandemic had a positive impact on global functional water market

As the consumer focus was centered toward proper nutritional intake initially during the pandemic, they are likely to switch toward healthier beverage options and depict their preference for vitamin and mineral-infused functional waters. Thus, the COVID-19 pandemic offered wider opportunities for the functional water market during the forecast period. However, the outbreak of Covid-19 pandemic, led to lockdowns, resulting in people staying at home all the time. This reduced the need for functional water, as people opted for self-made drinks rather than outsourcing bottled water amidst pandemic. So, the reduced demand from the consumers end and further delay in production due to supply chain disruptions had a negative impact on the market. Moreover, restrictions on trading activities, impacted the growth of the market during pandemic.

Why Purchase the Report?

  • Understand the current market scenario and viability of global functional water over the forecast period
  • Visualize the composition of the global functional water market in terms of type and distribution channel to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
  • Excel data sheet with valuable data points of the global functional water market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

Target Audience:

  • Beverages Manufacturers
  • Packaging Companies
  • Industry Investors/Investment Bankers
  • Education & Research Institutes
  • Research Professionals

Table of Contents

1. Global Functional Water Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Functional Water Market -Key Trends and Developments

3. Global Functional Water Market - Executive Summary

  • 3.1. Market Snippet by Product Type
  • 3.2. Market Snippet by Distribution Channel
  • 3.3. Market Snippet by Region

4. Global Functional Water Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
      • Reduction in sugar consumption owing to the increasing obese population
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Functional Water Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Supply chain analysis
  • 5.3. Pricing analysis
  • 5.4. Patent Analysis
  • 5.5. Regulatory Analysis

6. Global Functional Water Market - COVID-19 Analysis

  • 6.1. Porter's five forces analysis
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Functional Water Market - By Type

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Type segment
    • 7.1.2. Market attractiveness index, By Type segment
  • 7.2. Flavored*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 7.3. Unflavored

8. Global Functional Water Market - By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 8.1.2. Market attractiveness index, By Distribution Channel Segment
  • 8.2. Supermarkets/Hypermarkets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 8.3. Online Sales
  • 8.4. Convenience Stores
  • 8.5. Others

9. Global Functional Water Market - By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key region-specific dynamics
    • 9.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • U.S.
      • Canada
      • Mexico
  • 9.3. South America
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • Brazil
      • Argentina
      • Rest of South America
  • 9.4. Europe
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • Germany
      • U.K.
      • France
      • Italy
      • Rest of Europe
  • 9.5. Asia Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • China
      • India
      • Japan
      • Australia
      • Rest of Asia Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

10. Global Functional Water Market - Competitive Landscape

  • 10.1. Competitive scenario
  • 10.2. Competitor strategy analysis
  • 10.3. Market positioning/share analysis
  • 10.4. Mergers and acquisitions analysis

11. Company Profiles

  • 11.1. Coca Cola Company*
    • 11.1.1. Company Overview
    • 11.1.2. Type Portfolio and Description
    • 11.1.3. Key Highlights
    • 11.1.4. Financial Overview
  • 11.2. PepsiCo Inc.
  • 11.3. Groupe Danone
  • 11.4. Pervida Inc.
  • 11.5. Nestle S.A
  • 11.6. Dr. Pepper Snapple Group Inc.
  • 11.7. Allure Organics
  • 11.8. Total Global Beverages
  • 11.9. The Alkaline Water Co.
  • 11.10. Herbal Water

12. Global Functional Water Market - Premium Insights

13. Global Functional Water Market - DataM

  • 13.1. Appendix
  • 13.2. About us and services
  • 13.3. Contact us