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市場調查報告書

商品編碼

1297840

全球燕麥牛奶市場 - 2023-2030年

Global Oat Milk Market - 2023-2030

出版日期: 2023年06月15日 | 出版商:

DataM Intelligence | 英文 135 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

全球燕麥奶市場在2022年達到30億美元，預計到2030年將見證有利可圖的成長，達到60億美元。在2023-2030年的預測期間，市場正以9.8%的複合年成長率成長。

全球燕麥牛奶市場正經歷著顯著的成長，這是由對植物性牛奶替代品不斷升級的需求所驅動的。隨著越來越多的消費者接受基於植物的生活方式，並尋求傳統乳製品的替代品，市場見證了大幅擴張。製造商正在推出各種口味和強化的燕麥牛奶產品，以滿足不同消費者的喜好。

這些創新增強了燕麥奶的吸引力和多功能性，吸引了更多消費者。配銷通路的擴展在燕麥奶市場的成長中起著關鍵作用。燕麥牛奶產品在超市、便利店、健康食品店和網上平台廣泛銷售。這種可及性的提高有助於市場的擴大和消費者的增加。

市場動態

素食主義者和乳糖不耐受者人數的增加推動了市場的發展

市場的成長是由全世界越來越多的素食主義者和不斷上升的乳糖不耐受的流行率所維持的。隨著越來越多的人遵循植物性飲食或發現他們的乳糖不耐受，對燕麥奶的需求將繼續保持上升趨勢。

製造商正在不斷創新和改進燕麥奶的配方，以提供與牛奶相當的口感和質地。例如，2022年5月24日，植物性乳製品的領導者Ripple Foods宣布其植物性產品系列的最新成員：燕麥牛奶+蛋白質。

這款味道好、營養豐富、口感細膩的燕麥奶每份含有6克植物蛋白- 比大多數普通燕麥奶產品多3倍的蛋白質- 而且比牛奶少50%的糖和50%的鈣。

燕麥奶的產品創新推動市場成長

製造商不斷推出新的口味、配方和變化，以滿足不同消費者的喜好，增強市場的吸引力。市場對產品創新的反應體現在超市、健康食品店和網路平台上專門用於燕麥牛奶的貨架空間增加。

製造商和品牌投資於研究和開發，繼續推動燕麥牛奶產品創新的界限。例如，在2020年，Arla食品公司在其新品牌Jord下推出了三種燕麥飲料。該公司進入以植物為基礎的領域，以滿足對素食替代品日益成長的需求，使其能夠實現產品組合的多樣化。

COVID-19影響分析

COVID-19大流行病影響了供應鏈，面臨著中斷，導致了暫時的短缺。食品服務機構的關閉也影響了市場的成長。然而，由於消費者尋求不易腐爛和基於植物的食品選擇，市場經歷了需求的激增。這場大流行加速了購買燕麥奶向電子商務平台的轉變。消費者對健康和保健的關注增加，推動了對燕麥奶的持續需求。

人工智慧影響分析

人工智慧（AI）對全球燕麥奶市場產生了重大影響，改變了該行業的各個方面。人工智慧算法和機器學習模型已經徹底改變了市場分析和預測，使公司能夠在準確的數據基礎上做出明智的決定。

由人工智慧驅動的推薦系統實現了個性化的行銷工作，提高了客戶的參與度和滿意度。人工智慧技術改善了燕麥牛奶生產的品質控制，確保只有高品質的產品進入市場。

Market Overview

The Global Oat Milk Market reached US$ 3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6 billion by 2030. The market is growing at a CAGR of 9.8% during the forecast period 2023-2030.

The global oat milk market is experiencing remarkable growth, driven by the escalating demand for plant-based milk alternatives. The market witnesses a substantial expansion as more consumers embrace a plant-based lifestyle and seek alternatives to traditional dairy products. Manufacturers are introducing various flavored and fortified oat milk products to cater to diverse consumer preferences.

These innovations enhance the appeal and versatility of oat milk, attracting more consumers. The expansion of distribution channels plays a crucial role in the growth of the oat milk market. Oat milk products are widely available in supermarkets, convenience stores, health food stores, and online platforms. This improved accessibility contributes to the market's expansion and increased consumer reach.

Market Dynamics

The Rise in Vegan and Lactose Intolerant Population Drives the Market

The market growth is sustained by the increasing adoption of veganism and the rising prevalence of lactose intolerance worldwide. As more individuals follow plant-based diets or discover their lactose intolerance, the demand for oat milk will continue its upward trajectory.

Manufacturers are constantly innovating and improving oat milk formulations to provide a comparable taste and texture to dairy milk. For instance, on May 24, 2022, Ripple Foods, the leader in plant-based dairy, announced the newest addition to its portfolio of plant-based products: Oatmilk + Protein.

The great-tasting, nutritious, and creamy oat milk contained 6 grams of plant-based protein per serving - 3x more protein than most regular oat milk offerings - plus 50% less sugar and 50% more calcium than dairy milk.

Product Innovations in Oat Milk Drive the Market Growth

Manufacturers continuously introduce new flavors, formulations, and variations to cater to diverse consumer preferences and enhance the market's appeal. The market's response to product innovations is evident in the increased shelf space dedicated to oat milk in supermarkets, health food stores, and online platforms.

Manufacturers and brands invest in research and development to continue pushing the boundaries of oat milk product innovations. For instance, in 2020, Arla Foods launched three oat drinks under its new brand, Jord. The company entered the plant-based sector to meet the growing demand for vegan alternatives, enabling it to diversify its product portfolio.

COVID-19 Impact Analysis

The COVID-19 pandemic impacted supply chains and faced disruptions, leading to temporary shortages. The closure of food service establishments also affected the market growth. However, the market experienced a surge in demand as consumers sought non-perishable and plant-based food options. The pandemic accelerated the shift towards e-commerce platforms for oat milk purchases. Consumer focus on health and wellness increased, driving sustained demand for oat milk.

Artificial Intelligence Impact Analysis

Artificial Intelligence (AI) has significantly impacted the global oat milk market, transforming various aspects of the industry. AI algorithms and machine learning models have revolutionized market analysis and prediction, enabling companies to make informed decisions based on accurate data.

AI-powered recommendation systems have personalized marketing efforts, enhancing customer engagement and satisfaction. AI technologies have improved quality control in oat milk production, ensuring that only high-quality products reach the market.

Segment Analysis

The Global Oat Milk Market is segmented based on nature, type, packaging form, distribution channel, and region.

Increased Penetration of Oat Milk Through Supermarkets

The supermarkets and hypermarkets segment emerged as the dominant distribution channel segment, accounting for the largest share in 2022. An improvement in the retail sector globally, coupled with the availability of global brands at these stores, contributed to increasing the penetration of oat milk through supermarkets. Major grocery stores such as Target, Lidl, Kroger, and Walmart offered dairy alternatives, including oat milk. For instance, on March 22, 2021, Target expanded its offerings with its new in-house brand, Favorite Day, by introducing over 700 new products, including vegan ice cream pints and bars.

Alongside their existing non-dairy ice cream pint flavors, such as Vanilla Cake & Cookie Dough and Strawberry Fudge, Target introduced new oat milk bars in three delicious flavors. These chocolate-coated bars came in peanut butter, vanilla salted caramel, and forest fruit & raspberry varieties and were sold in 4-packs.

Geographical Analysis

Rising Demand for Nutritive Food in Asia Pacific

Asia Pacific dominated the market for oat milk and held the largest revenue share in 2022. Lifestyle changes, urbanization, and shifting dietary preferences have led to a rise in the demand for nutritive food in Asia Pacific, which drove the market statistics. A favorable outlook toward the plant-based milk market, driven by the rising prevalence of cardiovascular diseases and the number of weight management programs, was expected to boost the market growth in the region.

Competitive Landscape

The major Global Oat Milk Market players include: Danone S.A., Pacific Foods, Elmhurst Milked Direct LLC, Lima Foods Srl, Califia Farms, DuClaw Brewing Co., Chobani, Oatly AB, Oath Drinks, and Nestle S.A.

Why Purchase the Report?

To visualize the Global Oat Milk Market segmentation based on nature, type, packaging form, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous oat milk market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Oat Milk Market Report Would Provide Approximately 69 Tables, 66 Figures And 135 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Nature
3.2. Snippet by Type
3.3. Snippet by Packaging Form
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing health consciousness among consumers drives the market growth
- 4.1.2. Restraints
  - 4.1.2.1. Limited availability of raw materials hampers the market growth
- 4.1.3. Opportunity
  - 4.1.3.1. Environmental sustainability of the oat milk drives the market growth
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Post COVID-19 and Future Scenario
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Nature

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 7.1.2. Market Attractiveness Index, By Nature
7.2. Organic*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Conventional

8. By Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 8.1.2. Market Attractiveness Index, By Type
8.2. Flavored*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Unflavored

9. By Packaging Form

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
- 9.1.2. Market Attractiveness Index, By Packaging Form
9.2. Carton*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Bottle
9.4. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online Sales
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. The U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. The UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Danone S.A.*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Pacific Foods
13.3. Elmhurst Milked Direct LLC
13.4. Lima Foods Srl
13.5. Califia Farms
13.6. DuClaw Brewing Co.
13.7. Chobani
13.8. Oatly AB
13.9. Oath Drinks
13.10. Nestle S.A.

LIST NOT EXHAUSTIVE