Global Adaptogens Market - 2021-2028
Adaptogens are the herbs which are used to combat mental fatigue, handle stress and increase energy. These are non-toxic plant extracts that help the body respond to the stress by regulating the hormone responses. According to a study by Swedish Herbal Institute Research & Development, adaptogens have significant, beneficial and specific effect on stress-induced symptoms under fatigue. Some of the common adaptogens include Ashwagandha, Rhodiola rosea, Ginseng, Holy Basil, Eleuthero, Schizandra and Licorice. With growing chronic stress cases in people due to raising globalization and on-the-go lifestyle, the demand for adaptogens is increasing. The global adaptogens market valued US$ XX million in 2020 and is estimated to reach US$ XX million by 2028, growing at a CAGR of XX% during the forecast period (2021-2028).
Rising cases of chronic stress resulting in various health issues is driving the growth of the market
With growing globalization, the world is turning into a competitive hub, which is becoming a leading cause for chronic stress especially among the working class. According to the American Psychological Association's (APA) 2019 Stress in America study, more than three-quarters of adults recorded physical or emotional stress symptoms such as headaches, fatigue, or shifts in sleeping patterns, with nearly half of those sleeping awake at night due to stress-and this was before the pandemic. This situation has resulted in increased usage of adaptogens, which has been proved to be effective in the stress and sleep management.
Moreover, healthy snacking trend is one of the key factor's upscaling the demand for adaptogens. Furthermore, the use of adaptogens is also increasing in sports nutrition products due to their health benefits. They prevent various respiratory and heart diseases, which is a key factor fuelling their demand worldwide. Hence, fitness enthusiasts and athletes are including adaptogens in their diet. The use of adaptogen-based products boosts immunity of athlete during extreme physical workout and training and reduces stress. These valuable properties have made adaptogens a highly preferred ingredient in functional food. Additionally, it is a major supplement preferred by sportspersons.
Abundance of adaptogen ingredients over CBD are creating value-grab opportunities for startups and corporates in the adaptogens market. For instance, Kin Euphorics- an innovator of nightlife beverages for conscious connections, has developed unique non-alcoholic beverages using adaptogens for social drinking occasions. Companies are tapping incremental opportunities in the clean beauty category by boosting the launch numbers of adaptogen-centric skincare products. Thus, companies are increasing efforts to share business with the already-established CBD industry to scale market growth.
Ashwagandha contains amino acids, volatile oils and alkaloids which helps it reduce stress
Ashwagandha is one of the well-researched adaptogens in the market which is on the verge of breaking into the mainstream North American market. It is an ingredient being used in the Ayurvedic treatments for several decades which is popular for its stress management and sleep support. Ashwagandha as a whole comprises of many active ingredients that can help with a variety of bodily functions. The roots are high in essential volatile oils, amino acids, and alkaloids, while the fruits and leaves are high in tannins and flavonoids, which help to reduce oxidative stress and free radical damage. The leaves of ashwagandha are used to treat viral infections, cough and cold symptoms, fever, and chronic pain due to their analgesic and antioxidant properties. While the flowers are used to improve fertility and treat kidney problems including kidney stones.
Ginseng is one of the most well-known adaptogenic herbs. It is said to increase energy, improve cognitive function, act as an anti-inflammatory, help with erectile dysfunction, prevent flu and lower blood sugar. Another well-known adaptogen, Rhodiola Rosea, is said to enhance mental performance and physical stamina. Others, like holy basil soothe stressed adrenals. Astragalus has immune-boosting qualities. Schizandra is used to resist infections, increase skin health, and combat insomnia, coughing, and thirst.
The traditional ayurvedic & TCM treatments led to huge market growth in Asia Pacific
Asia -Pacific is the largest contributor of the global adaptogens market. As adaptogens are highly popular ingredients used in ayurvedic treatment which is highly practiced in India, led to huge market in this country. While other Asian countries like South Korea and China are among the major consumers of herbs in traditional medical practices. Also, herbs such as ginseng are finding use as ingredients in dishes. According to industrial estimates, the production of Ginseng amounted around 19.58 thousand tons in 2019.
On the other hand, North America is expected to hold significant market revenue share of YY% in the year 2020, owing to increasing number of stress related issues. Ginseng, is widely used in Asia and a key component of many popular products sold in North America. The Harris Poll conducted a survey on behalf of APA from April 24 to May 4, 2020; about 33 percent of people reported feeling extreme stress and 77 percent of people experience stress that affects their physical health. The average reported stress level for U.S. adults related to the coronavirus pandemic is 5.9. When asked to rate their stress level in general, the average reported stress for U.S. adults is 5.4. This is significantly higher than the average stress level reported in the 2019 Annual Stress in America survey, which was 4.9, and marks the first significant increase in average reported stress since the survey began in 2007.
The global adaptogens market is highly competitive with some of the pioneer and new emerging players in the market. Key players operating in the global adaptogens market include Nutra Industries Inc., Organic India, Amax NutraSource, NutraCap Labs and Changsha Organic Herb Inc among others. Key manufacturers in the global adaptogens market are introducing various adaptogen-based products online and are also providing eye-catching discounts on their products to enhance their online business. Key players are offering products that increase the ability of the body to resist the stress effects or restore normal psychological functioning. For instance, in 2019, Organika Health Products Inc., headquartered in the United States has launched various adaptogen-based new products such as CALM, GLOW, MEMORY, MOOD, and BALANCE. CALM products activate the potent immune cells, and reduces anxiety, and improve the digestive system. GLOW is used as a beauty tonic and improves the luster of hair and skin. MEMORY supports brain longevity, improves memory and regenerates the nervous system. MOOD is one of the company products and is prepared by organic roots of Aswagandha; it reduces stress and enhances the energy levels. BALANCE helps in the proper functioning of the adrenal gland.
COVID-19 Impact: Pandemic had a positive impact on global adaptogens market
While the global trade came to halt during the lockdowns imposed to control the spread of novel coronavirus, there had been a severe stress among people because of the increasing number of cases. According to the data provided for the Asia-Pacific region, recorded by the Natural Products Insider, the coronavirus pandemic resulted in major stress issues in people with around 78 percent of adults, with 67 percent reporting increased stress over the course of the pandemic. It has resulted in people becoming more involved in their quest for solutions that work for them. According to CEO of Natreon, a leading supplier of the branded Sensoril Ashwagandha, the company's sales rose up to 280% since the beginning of the pandemic.