Global Ionized Bottled Water Market - 2019-2026
|瓶裝離子水(鹼性離子水)的全球市場(2019年∼2026年) Global Ionized Bottled Water Market - 2019-2026|
|出版日期: 2020年07月18日||內容資訊: 英文||
Ionized bottled water is obtained by micro filtering the water with reverse osmosis process to remove the unwanted particles. The ionized bottled water is also known as alkaline water bottle having pH value in between 8 to 10. The alkaline water helps to boost immunity by neutralizing the acidity in the body. The water bottle can be infused with small amounts of electrolytes and various minerals like magnesium and calcium. Thus ionized water bottle helps in maintaining the proper health and provides better rehydration for the sports and athletes. Global ionized bottled water market valued USD XX million in 2018 and it is expected to grow at a CAGR of XX% to reach USD XX million by 2026.
The market is driven by the rising demand for ionized water bottle with surge in the health awareness for the benefits of the alkaline water across the globe. The ionized bottled water plays vital role for providing for better rehydration and keeps excellent skin health without any damage. According to the Bottled Water Organization in U.S., the global bottled water consumption in 2017 has been reached to around 100 billion gallons with increase by 7% as compare to 2016.
There is a rise in the launch of new water bottles with advanced technology like using anti oxidant method for the purification of water. Furthermore the ionized water bottle has been increased the demand during the Covid-19 pandemic outbreak. For instance the 28th April 2020, Alkaline Water Company has been increased the demand for eco-friendly aluminum bottles and the company has delivered approximately 300,000 eco-friendly aluminum bottles to the California and Texas markets.
The global ionized bottled water market is segmented based on bottle type, size of bottle, end user, and region.
In terms of bottle type the global ionized bottled water market is bifurcated into vacuum insulated, water filter, electrolytes added and others. Among this, electrolytes added segment has the highest share owing to increase in the demand for mineral water owing to high health benefits of electrolytes added like provides better dehydration and keeps skin fresh.
Similarly vacuum insulated and water filter segment is also growing at faster pace due to increase in water bottle adoption for travelling, tourism and for household. As this vacuum insulated and water filtered bottles can be carried out for travelling and tourism.
In terms of size of bottle, the global ionized bottled water market is segmented into 500 ml, 1000 ml and others. Among this, 1000 ml segment has highest market share in 2019 owing to increasing the demand of this size by travelers and increasing the production lines of this size bottles by the leading players. For instance in 2017, PhURE Water has been expanded distribution of Ph 9.5 alkaline water to Northern California. This alkaline water bottle is available 1 Liter and 1.5 Liter Bottles with purification, filtration disinfection technologies as well as with electrolyte enhanced, clean, safe, and water.
Similarly, 500 ml bottles are also growing at faster pace due to its growing demand among the sports players and athletes.
Depending on the end-user, the the global ionized bottled water market is segmented into sports fitness & outdoors, athletes, restaurant, household and others. Among this, sports, fitness and outdoors segment has largest consumption of ionized water bottle as it provides better dehydration for sports players.
Similarly, athletes, restaurant, household segment is also growing at faster pace owing to surge in the demand for the clean, fresh, alkaline and ionized water among the consumer.
By region, the global ionized bottled water market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. Among all of the regions, The North America region is dominated for ionized bottled water market growth due to the growing demand for the bottled water with growing health awareness about the ionized water and presence of advanced technology for water filtration. According to the water bottled organization, in 2017, total bottled water volume reached 42.1 billion gallons per capita, with increase of 6.2% over 2016. As per the beverage marketing corporation study alkaline water sale in 2014 was grew from USD 47 million to USD 427 million in 2017 in the North America.
Europe and Asia Pacific region is growing at faster pace owing to raising demand for the ionized water owing to surge in the population and raising the awareness about the clean and fresh water in this region. According to the in our world data organization in 2014, the India and China had the largest fresh water extraction 760 billion cubic meters per year and 600 billion cubic meters per year. This is primarily due to growing demand of the clean water with surge in the population in this region.
The global ionized bottled water market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. Essentia, Alkaviva, Enagic Kangen, Tyent USA, KYK, Flow Water, Phure, Bai Antioxidant Water, LIFE Ionizers, Synergy Science, Chanson Water, Water for Life USA, Evontis Elite, Bawell, Alkaline88 and Core are the leading market players with significant market share.
Major players are expanding and launching the new technology based production line based on the alkaline and ionized water for the consumer. For instance, on 6th August 2019, the Alkaline Water Company has been expanded its portfolio by launching the new canned based product line. This water has been made available in 4 with natural flavors and 3 infused with Cannabidiol flavor water with named as featuring Alkaline88® in 16oz aluminum cans.
Companies are entering into the collaborations, acquisitions, mergers, and licensing for increasing market demand for the ionized water bottle across the globe. For instance, on 12th November 2019, Essentia the leading ionized alkaline water supplier in the U.S. has made partnership with Horizon Media Horizon. The aim of this collaboration is to plan the paid media efforts for Essentia's sale by making the creative add campaign for the development and execution of company's awareness of water bottles.