Global Electronic Shelf Label Market - 2019-2026
電子貨架標籤 (ESL) ，是零售業者在棚架上顯示特定產品價格所使用的工具。電子顯示模組，固定在零售店的棚架之前。電子貨架標籤 (ESL) ，包含對客戶顯示產品的價格的電子紙或液晶顯示器(LCD)的使用。
本報告提供全球電子貨架標籤 (ESL) 市場相關調查分析，產業分析，各市場區隔的市場分析，競爭情形，主要企業等相關的系統性資訊。
The electronic shelf labels are the tools used for displaying the specific product pricing on shelves by the retailers. The electronic display modules are fixed to the front edge of the retail shelving. The electronic shelf labels involve the use of the electronic paper (e-paper) or liquid-crystal displays (LCD) for showing the product price to the customers. The ultra-low-power CPU and wireless communication solutions are used with the electronic shelf labels for meeting the power of low cost and low power. The electronic shelf label market valued USD XX million in 2018 and it is expected to grow at a CAGR of XX% to reach USD XX million by 2026.
The market is driven by the rising demand for electronic shelf labels by the retailers of the groceries, hardware stores, sports equipment, furniture, consumer appliances, and electronics, and gadgets for displaying and managing product pricing and information. The electronic shelf labels reduce the time and cost of pricing management. These shelf labels are effective in improving the pricing accuracy and allowing dynamic pricing. The electronic shelf labels are useful for identifying the stock information for customers and showing stock details to retailers. The electronic shelf labels establish the correct stock levels and highlighting the stock levels.
The increasing usage of the automation solutions shall boost the adoption of the electronic shelf labels (ESLs) across the different types of retail stores, including hypermarkets, supermarkets, and specialty stores. The implementation of digital price tags in retail stores provides dynamic and omnichannel pricing. The usage of the electronic shelf labels (ESLs) eliminates manual operations by reducing the labor inputs.
There is an increasing launch of the electronic shelf labels. For instance, in September 2019, Panasonic had launched the all-new electronic shelf labelling (ESL) solution providing retailers an ability to wirelessly update content on shelving signages quickly and efficiently. Panasonic ESL's unique technology provides secure data transfer via an encrypted radio connection on the touch of a button. It allows retailers to alter prices on a real-time basis, monitor product information, showcase promotional discounts, reduce pricing errors, respond to their customer traffic patterns and reduce wastage through seamless promotional pricing changes for perishable goods. This electronic shelf labelling (ESL) solution is used to display competitor prices, social reviews, product ingredients, source of origin, automated currency conversion, inventory levels, and other more key retail features of importance to the customers. It receives information on product updates and price change from brands on a pricing server, supported by Panasonic software.
In January 2015, Panasonic had launched the Powershelf suite of solutions. The powershelf is the first fully integrated retail merchandising solution to combine battery-free, wirelessly powered electronic shelf labels (ESLs), beacon activated mobile advertising capability, inventory and price management software, and out-of-stock sensor technology. This solution can be installed on existing shelving units, delivering maximum value for retailers with minimum investment. The powershelf features a suite of technologies that help retailers reduce labor and material costs, ensure regulatory compliance, enable omni-channel marketing, drive sales with targeted advertising, create new revenue streams, and others.
The electronic shelf label market is segmented based on the product type as the LCD ESL, segmented e-paper ESL, and full-graphic e-paper ESL. The full-graphic e-paper ESL segment is expected to grow at the highest CAGR during the forecasted period. The full-graphic e-paper ESL involves the use of the e-papers as their display component. The full-graphic e-paper ESL is the advanced version of the e-paper displays. This full-graphic e-paper ESL enhances visibility and wide viewing angles. It is easy to read the top & bottom shelves through the full-graphic e-paper ESL. This ESL facilitates real-time product positioning. The full-graphic e-paper ESL has the energy-efficiency. The full-graphic e-paper ESL has an ability to the project graphical objects, such as logos and callouts. The full-graphic e-paper ESL enables the deployment of price and promo strategies with consistency, agility, and speed. This ESL is widely used to send personalized & rewarding offers to the customers' smartphones as per the consumer's behavior analytics.
Further, the electronic shelf label market is also classified based on the store type as the hypermarkets, supermarkets, non-food retail stores, specialty stores, and other store types. The non-food retail stores segment is expected to grow at the highest CAGR during the forecasted period. There is increasing adoption of the electronic shelf labels in the various non-food retail stores including the electronic shops, pharmacies, and drug stores. The electronic shelf labels provide various advantages such as digital price tagging and superior product management to the non-food retail stores. These labels are useful for the non-food retail stores to deploy their in-store strategy for influencing the customers' decisions. Several retailers are raising the investment for the electronic shelf labels in the non-food retail stores.
By region, the electronic shelf label market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. Among all of the regions, Europe dominated the electronic shelf label market due to the increasing adoption of the electronic shelf label in the retail stores for improving the performance efficiency of store operations. The electronic shelf labels allow retailers to reuse the tags with low maintenance costs. There is growing usage of the retail automation that provides improved customer satisfaction, reduced shopping time, and lowered wastage with cost savings. The electronic shelf labels (ESL) provides the customers with precise pricing of the products and enable better purchasing decisions. There is a growing investment in the set-up of the electronic shelf labels in the retail stores. The increasing need for fast and flexible price updating of the products shall boost the demand for electronic shelf labels.
North America accounts for the positive market share over the forecasted period due to the presence of a large number of retail stores including both small and big retail stores across the region. Several retail stores are using the electronic shelf labels for the improvement of the work efficiency, reduction of labor expenses, and increasing the retailer's profit margin. The electronic shelf labels improve the overall management process and operational efficiency of the stores. There are favorable government initiatives for the technological innovation and integration of automated products. The United States accounts for the highest market share as it is one of the largest logistics markets in the world. There is growing technological advancement for enhancing the store operations.
The electronic shelf label market is highly competitive with the presence of several international and local market players. The product diversification, technological advancement, revenue generation, and opportunities intensify the market competition. Pricer, Samsung Electro-Mechanics, E Ink Holdings, DisplayData, M2 Communication, Diebold Nixdorf, Opticon Sensors, Teraoka Seiko, and NZ Electronic Shelf Labelling are the leading Market players with significant market share.
Companies are using novel product launches, capacity utilization, technology advancement, new product development, and market expansion strategies for holding their position in the market. For instance, in March 2017, Tallink Grupp had selected the Displaydata's fully-graphic ESLs to be used onboard three of its ships inside the duty-free retail stores. Tallink is the leading provider of high-quality mini-cruise and passenger transport services in the northern Baltic Sea region, as well as the leading provider of roll-on/roll-off cargo services on selected routes.
In May 2014, Samsung's Electro-Mechanics division had launched the electronic shelf labels (ESL). This solution would allow the retailers to wirelessly update shelving signage, and by doing away with paper labels. ESL smart technology allows retailers to save on costs, increase productivity, and improve business agility.
The companies are entering into the collaborations, mergers, strategic partnerships, and acquisitions to increase the demand for the electronic shelf label market and their expansion across the globe. For instance, in May 2017, Auchan Retail had entered into an exclusive partnership with Hanshow Technology to put its electronic shelf labels to the new uses. This partnership would allow the creation of an innovative connected labelling solution. The new uses of electronic shelf labels would provide greater reliability, speed, and flexibility. This shelf labelling system allows prices to be reliably managed in real-time. The electronic shelf labels would provide information about changes to product ranges and the next product delivery dates, etc
In March 2016, Winpharma had chosen to partner with M2COMM, the expert in IoT communication together offering the best electronic shelf label solution for modern retailers. ELSA is the result of a collaborative effort between Winpharma and M2COMM. This electronic shelf label has been designed to meet the requirements of the connected pharmacies i.e. sleek design, rich functionalities, and user-friendliness.
In January 2015, Pricer had entered into the collaboration with the ECRS, a leading supplier of value-added Point of Sale (POS) solutions to provide an integrated, high-end Electronic Shelf Labeling (ESL) system.
In December 2013, Coop Norge had entered into the collaboration with the Pricer to launch electronic shelf edge labels in 150 stores, in a deal estimated to be worth NOK 37.6m (EUR 4.5m).
*The global electronic shelf label market report will provide access to approximately 53 Market data tables, 44 figures, and 178 pages.