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市場調查報告書

商品編碼

1297836

全球即飲茶市場 - 2023-2030年

Global Ready-to-Drink Tea Market - 2023-2030

出版日期: 2023年06月15日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

全球即飲茶市場在2022年達到了543億美元，預計到2030年將見證有利可圖的成長，達到878億美元。在2023-2030年的預測期間，該市場預計將呈現6.2%的複合成長率。

即飲茶是一個受歡迎的飲料類別，包括各種具有不同茶味的茶基飲料。加糖和不加糖的茶是兩種常見的選擇，迎合了不同消費者的喜好。這些以茶為基礎的飲料提供了一種方便和清爽的方式，可以在旅途中享受茶的獨特風味。

近幾年來，即飲茶市場一直在經歷著強勁的成長。消費者對方便和健康的飲料選擇的需求不斷增加，是這種成長的主要驅動力。市場已經見證了各種產品創新，包括不同的茶葉口味、功能成分和各種包裝形式。隨著消費者對與茶葉消費相關的健康益處的認知不斷提高，預計即飲茶市場將保持其上升的軌跡。

市場動態

消費者對茶葉沖泡方法的興趣推動了即飲茶市場的成長

根據即飲茶市場的分析，一個關鍵的驅動因素是消費者對茶葉沖泡方法的興趣不斷增加。消費者正在探索不同的方法來沖泡和享受茶，如冷泡和使用專門的沖泡設備。這一趨勢促進了即飲茶的成長，提供了方便和即飲的選擇。

即飲茶趨勢表明，對採用獨特沖泡方法的即飲茶的需求不斷成長。例如，冷泡茶已獲得普及，近年來的成長率超過50%。這種沖泡方法產生了更平滑和更少苦味的味道，吸引了尋求清爽和溫和的茶體驗的消費者。

即飲茶領域在整個茶葉市場中佔有相當大的比重，佔有率約為40%。這突出了消費者對方便和即飲茶飲料的強烈偏好。

對糖和添加劑日益成長的健康關注限制了即飲茶市場的成長

根據即飲茶市場分析，即飲茶市場的一個主要限制因素是對這些飲料中的糖含量和人工添加劑的日益關注。隨著消費者的健康意識增強，他們積極尋求低糖水平和清潔成分的飲料。即飲茶通常含有添加的糖或甜味劑以增強風味，這可能會阻止具有健康意識的消費者購買這些產品。

一項調查顯示，65%的消費者積極尋找含糖量較低的飲料，而72%的人喜歡天然成分的產品。這一趨勢在年輕人群中尤為突出，85%的千禧一代和Z世代表示更喜歡健康的飲料選擇。

此外，人工添加劑和防腐劑的存在也會對那些尋求天然和健康飲料選擇的人造成阻礙。為了解決這種限制，即飲茶品牌必須提供更健康的替代品，減少含糖量、天然甜味劑和清潔標籤的配方。解決這些問題可以吸引更多關注健康的消費者，提高他們在即飲茶行業的市場地位。

COVID-19影響分析

COVID-19分析包括COVID前情況、COVID情況和COVID後情況以及定價動態（包括大流行期間和之後的定價變化與COVID前情況的比較）、需求-供應譜（由於貿易限制、封鎖和後續問題造成的需求和供應轉移）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（這裡將涵蓋製造商為緩解COVID問題所採取的措施）。

Market Overview

The Global Ready-to-Drink Tea market reached US$ 54.3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 87.8 billion by 2030. The market is expected to exhibit a CAGR of 6.2% during the forecast period 2023-2030.

Ready-to-drink tea is a popular beverage category that includes a variety of Tea-based beverages with different Tea flavor profiles. Sweetened and unsweetened tea are two common options catering to diverse consumer preferences. These Tea-based beverages offer a convenient and refreshing way to enjoy the unique flavors of tea on the go.

The ready-to-drink tea market has been experiencing robust growth in recent years. The increasing consumer demand for convenient and healthier beverage options has been a key driver of this growth. The market has witnessed various product innovations, including different tea flavors, functional ingredients, and varied packaging formats. As consumer awareness of the health benefits associated with tea consumption continues to rise, the ready-to-drink tea market is expected to maintain its upward trajectory.

Market Dynamics

Consumer Interest in Tea Brewing Methods Drives Growth of Ready-to-Drink Tea Market

According to the ready-to-drink tea market analysis, one key driver is the increasing consumer interest in tea brewing methods. Consumers are exploring different ways to brew and enjoy tea, such as cold brewing and using specialized brewing equipment. This trend has contributed to the growth of ready-to-drink teas offering convenient and ready-to-consume options.

The ready-to-drink tea trend indicates a growing demand for ready-to-drink teas that incorporate unique brewing methods. Cold brew teas, for example, have gained popularity with a growth rate of over 50% in recent years. This brewing method produces a smoother and less bitter flavor profile, appealing to consumers seeking a refreshing and milder tea experience.

The ready-to-drink tea segment holds a significant portion of the overall tea market, with a share of approximately 40%. This highlights the strong consumer preference for convenient and ready-to-consume tea beverages.

Growing Health Concerns over Sugar and Additives Restraining Ready-to-Drink Tea Market Growth

According to the ready-to-drink tea market analysis, one major restraint in the ready-to-drink tea market is the increasing concern over sugar content and artificial additives in these beverages. As consumers become more health conscious, they actively seek beverages with lower sugar levels and cleaner ingredient profiles. Ready-to-Drink Teas often contain added sugars or sweeteners to enhance the flavor, which may deter health-conscious consumers from purchasing these products.

A survey revealed that 65% of consumers actively look for beverages with reduced sugar levels, while 72% prefer products with natural ingredients. This trend is particularly prominent among the younger demographic, with 85% of millennials and Gen Z expressing a preference for healthier beverage options.

Moreover, the presence of artificial additives and preservatives can also be a deterrent for those seeking natural and wholesome beverage options. To address this restraint, ready-to-drink tea brands must offer healthier alternatives with reduced sugar content, natural sweeteners, and clean-label formulations. Addressing these concerns can attract a larger segment of health-conscious consumers and enhance their market position in the ready-to-drink tea industry.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Ready-to-Drink Tea Market is segmented based on type, category, distribution channel, and region.

Ready-to-Drink Tea Market Thrives Through Diverse Distribution Channels and Product Innovation

The distribution channel of the ready-to-drink tea market comprises various channels that help reach a wide consumer base. These channels include supermarkets, convenience stores, online platforms, specialty tea shops, and food service outlets. Supermarkets and convenience stores are key contributors, offering a wide range of ready-to-drink tea products from different brands.

Online platforms have grown significantly, providing convenience and access to a diverse selection of ready-to-drink teas. The market share of ready-to-drink tea is substantial, holding a significant portion of the overall beverage market. The ready-to-drink tea market trend is focused on product innovation, with brands introducing unique flavors, functional ingredients, and attractive packaging to meet consumer preferences for natural and organic options.

Geographical Analysis

Asia Pacific Ready-to-Drink Tea Market Set to Soar with Growing Demand for Bottled and Canned Tea in This Region

The Global Ready-to-Drink Tea Market is segmented by region into North America, South America, Europe, Asia-Pacific, and Middle-east & America.

The Asia Pacific ready-to-drink (RTD) tea market is witnessing significant growth, driven by various factors and the increasing popularity of tea-based beverages. Bottled tea and canned tea are among the preferred formats in the region, offering convenience and a wide range of flavors to consumers. According to the recent ready-to-drink tea market analysis, the market for RTD tea in the Asia Pacific region is projected to experience a robust growth rate of over 8% during the forecast period.

The demand for RTD tea is driven by the rising consumption of iced tea and the growing preference for cold brew tea, which is known for its smoother flavor and lower bitterness. As consumers in the Asia Pacific region embrace healthier beverage options, the market for RTD tea, particularly in the bottled and canned formats, is poised for continued growth.

Competitive Landscape

The major global players include: Suntory Holdings, Nestle S.A., Unilever NV, The Coca-Cola Company, Starbucks Corporation, The Republic of Tea, Tata Global Beverages, Danone S.A., Snapple Beverage Corp., and Harney & Sons Fine Teas.

Why Purchase the Report?

To visualize the Global Ready-to-Drink Tea Market segmentation based on type, category, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous Ready-to-Drink Tea market-level data points with all segments.
The PDF report includes a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Ready-to-Drink Tea Market Report Would Provide Approximately 61 Tables, 57 Figures And 195 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Category
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Post COVID-19 and Future Scenario
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Green Tea*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Black Tea
7.4. Others

8. By Category

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 8.1.2. Market Attractiveness Index, By Category
8.2. Organic*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Conventional

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Stores
9.4. Online Stores
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Suntory Holdings
- 12.1.1. Company Overview
- 12.1.2. Grade Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Nestle S.A.
12.3. Unilever NV
12.4. The Coca-Cola Company
12.5. Starbucks Corporation
12.6. The Republic of Tea
12.7. Tata Global Beverages
12.8. Danone S.A.
12.9. Snapple Beverage Corp.
12.10. Harney & Sons Fine Teas

LIST NOT EXHAUSTIVE