查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1325326

全球水果啤酒市場 - 2023-2030

Global Fruit Beer Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 165 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

市場概況

2022年，全球水果啤酒市場規模達到4021億美元，預計到2030年將達到6319億美元，2023-2030年預測期間年複合成長率為5.8%。消費者對精釀果啤酒豐富的營養價值和卓越口味的偏好不斷上升，推動了全球果啤酒市場的成長。

意識的提高已經改變了消費者對低度啤酒或無酒精啤酒的偏好。水果蘭別克市場的製造商一直在推出各種口味的無酒精飲料，以抵消對低度或無酒精啤酒不斷成長的需求。例如，2020年，美國釀酒公司NewBelgiumBrewing推出了MuralAguaFrescaCervezaVarietyPack。憑藉這款西瓜酸橙，新比利時啤酒公司還推出了兩種新口味：漿果番石榴和芒果橙。

水果啤酒不僅味道鮮美，而且營養豐富。這些果啤酒是維生素、礦物質和膳食纖維的良好來源，吸引了消費者的關注。水果啤酒的低酒精體積比是其受歡迎的主要因素，因為所有年齡段的人都可以飲用。人們越來越喜歡安全的水果啤酒而不是有害的酒精飲料，這推動了市場的成長。

市場動態

新產品開發預計將推動果啤酒市場的成長。

隨著人們對酒精飲料健康問題的日益關注，非酒精飲料越來越受歡迎。水果啤酒不僅酒精含量可以忽略不計，而且含有水果和果泥，營養豐富。隨著人們對果味啤酒的喜愛程度不斷提高，果啤酒市場廠商不斷推出新產品。

大多數主要參與者正在擴大其產品組合以吸引更多消費者，為他們提供廣泛的產品。異域風味的運用和果啤風格的創新是市場的趨勢。例如，2022年，加拿大釀酒公司Sonnen Hill Brewing推出了限量版水果啤酒、覆盆子啤酒和黑莓啤酒。

健康意識的提高推動了果啤酒市場的成長。

世界衛生組織估計，酗酒每年導致 300 萬人死亡。此外，殘疾調整生命年表明，酒精造成的疾病和傷害負擔約佔世界疾病和傷害負擔的 5.1%。飲酒與影響身體大部分部位的多種健康問題有關。因此，對這些健康問題的認知不斷提高促使人們購買不含酒精的水果啤酒。

由於酒精含量較低，水果啤酒也被認為比傳統啤酒產品危害更小。水果啤酒具有多種健康益處以及果香和風味。它們含有大量的營養物質，如葉酸、可溶性膳食纖維、維生素 E 和其他礦物質。它們有助於證明身體健康，從而推動市場成長。

越來越多的避免飲酒的運動限制了果啤酒市場的成長。

強調飲酒有害影響的各種宣傳活動的增加，使消費者相信水果啤酒也有害。這一行動對市場的成長構成了重大障礙。數位大眾傳播活動和病毒式口號鼓勵酗酒的美國成年人減少飲酒，以提高健康品質。

去戒癮中心和接受完全避免飲酒治療的人數增加對市場成長產生了負面影響。將水果啤酒誤認為是酒精正在阻礙市場成長。長期飲用果啤酒會使消費者面臨糖尿病、肝損傷和酒精成癮的風險。這可能會導致全球市場對果啤酒的需求減少。

COVID-19 影響分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態（包括大流行期間和大流行後與新冠疫情前情景進行比較的價格變化）、供需譜（需求和供應的變化）由於貿易限制、封鎖和後續問題）、政府舉措（政府機構振興市場、部門或行業的舉措）和製造商戰略舉措（此處將介紹製造商為緩解新冠疫情問題所做的努力）。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：市場定義和概述

第 3 章：執行摘要

  • 市場片段，按水果口味
  • 市場摘要（按配銷通路）
  • 市場摘要（按地區）

第 4 章：市場動態

  • 市場影響因素
    • 司機
    • 限制
    • 機會
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情后的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商戰略舉措
  • 結論

第 7 章：按水果口味

  • 覆盆子
  • 草莓
  • 藍莓
  • 桃子
  • 其他

第 8 章：按配銷通路

  • 場內交易
    • 酒吧
    • 餐廳
    • 酒吧
    • 其他
  • 場外交易
    • 超級市場和大賣場
    • 專賣店
    • 其他

第 9 章：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第 10 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 11 章：公司簡介

  • Abita Brewing Company
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Coolberg Beverages Pvt Ltd.
  • New Glarus Brewing Company
  • St Peter's Brewing Co Ltd.
  • New Belgium Brewing Company
  • Allagash Brewing Company
  • Sapporo Breweries Ltd.
  • Carlsberg Group
  • Magic Hat Brewing Company
  • Founders Brewing Company

第 12 章：附錄

簡介目錄
Product Code: FB4285

Market Overview

Global Fruit Beer Market reached US$ 402.1 billion in 2022 and is expected to reach US$ 631.9 billion by 2030 growing with a CAGR of 5.8% during the forecast period 2023-2030. The rising consumer preference for craft fruit beer's rich nutritional values and exceptional taste drive the growth of the global fruit beer market.

Increasing awareness has shifted consumers' preference towards low or alcohol-free beers. The manufacturers in the fruit lambic market have been launching alcohol-free drinks with various flavors to offset the growing demand for low or alcohol-free beer. For instance, in 2020, New Belgium Brewing, a brewing company in the U.S., launched Mural Agua Fresca Cerveza Variety Pack. With this watermelon lime, New Belgium Brewing also introduced two new flavors, berry guava, and mango orange.

The fruit beers are not only tasty but also nutritious. These fruit beers are good sources of vitamins, minerals, and dietary fiber, attracting consumers' attention. The low alcohol-by-volume ratio of fruit beers is the main factor boosting its popularity since all age groups can consume it. The growing preference for safe fruit beer instead of harmful alcoholic drinks fuels market growth.

Market Dynamics

New Product Developments is Estimated to Drive the Fruit Beer Market Growth.

Non-alcoholic beverages are gaining immense popularity with the rising health concerns regarding alcoholic beverages. The fruit-infused beers not only have the most negligible alcohol content but are also nutritious with the fruit and fruit purees present in them. With the rising preference for fruit-flavored beers, the market players of fruit beer have constantly been launching new products.

Most key players are expanding their product portfolio to attract more consumers, providing them with broad product offerings. The use of exotic flavors and innovations in fruit beer styles are trending in the market. For instance, in 2022, the limited-edition fruit ale, raspberry, and blackberry beer were launched by Sonnen Hill Brewing, a Canadian brewing company.

Rising Health Awareness Drives the Fruit Beer Market Growth.

The World Health Organization estimates that alcoholism causes 3 million deaths annually. In addition, disability-adjusted life years state that alcohol contributes approximately 5.1% of the world's disease and injury burden. Alcohol consumption is linked with several health problems affecting most of the body parts. Thus, the rising awareness regarding these health issues drives people to obtain non-alcoholic fruit beers.

Fruit beers are also regarded as less hazardous than conventional beer products due to their less alcohol content. Fruit beers provide various health benefits along with fruity scent and flavor. They contain significant amounts of nutrients such as folic acid, soluble dietary fiber, vitamin E, and other minerals. They help in proving good health, thus driving market growth.

The Increasing Campaigns to Avoid Alcohol Consumption Restrain the Fruit Beer Market Growth.

The increase in the various campaigns emphasizing the harmful effects of alcohol consumption made consumers believe that fruit beers are also harmful. This action poses a significant barrier to the growth of the market. The digital mass communications campaigns and viral slogans encouraged U.S. adults who drink excessively to drink less to increase their quality of health.

The increase in visits to de-addiction centers and undergoing therapies to avoid the consumption of alcohol totally is negatively affecting the market growth. The misconception of fruit-based beer as alcohol is hindering market growth. The long-term consumption of fruit beer can put the consumer at risk of diabetes, liver damage, and alcohol addiction. This can cause a reduction in the demand for fruit beer in the global market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global fruit beer market is segmented based on fruit flavor, distribution channel, and region.

In the Global Fruit Beer Market, the Raspberry Segment Holds the Largest Market Share.

The global fruit beer market has been segmented by fruit flavor into raspberry, strawberry, blueberry, peaches, and others. into cereals and legumes. The raspberry segment held the largest fruit beer market share of 38.8% in 2022 in the fruit beer market analysis report. The consumer's preference for the exceptional flavor of raspberries drives the segment's expansion.

Raspberries are a rich source of essential minerals, mainly potassium. The potassium mineral is highly essential for ensuring proper heart function and is proven to regulate blood pressure. In addition, raspberries have an excellent content of omega-3 fatty acids that can help prevent heart strokes and diseases. Raspberries' tart and sweet taste and their excellent nutritional values drive the segment's growth.

Geographical Analysis

The North America Region Held the Largest Fruit Beer Market Share.

The global fruit beer market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American fruit beer market held the largest market share of 38.6% in 2022 in the fruit beer market analysis. The increasing demand for alcohol-free beverages among the consumers of this region is driving the market.

The rising consciousness among consumers concerning the harmful effects of alcohol is driving the target market in this region. NIH estimates that above 140,000 people die from alcohol-related causes annually. This makes alcohol the fourth-leading preventable cause of death in the United States. So, people of this region are shifting to non-alcoholic fruit-based beverages, increasing the fruit beer market expansion.

Competitive Landscape

The major global players in the market include Abita Brewing Company, Coolberg Beverages Pvt ltd., New Glarus Brewing Company, St Peter's Brewing Co Ltd., New Belgium brewing company, Allagash Brewing Company, Sapporo Breweries, Company, Carlsberg Group, Magic Hat Brewing Company, and Founders Brewing Co.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the beverage industry. COVID-19 has considerably impacted the global beverage supply chain phases involving fruit beers production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the beverage industry as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing increased trends like fruit beers. The beverage businesses are launching innovative programs, including fruit beers, that are straightforward to consume.

Why Purchase the Report?

  • To visualize the global fruit beer market segmentation based on fruit flavor, distribution channel, and region and understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of fruit beer market-level with all segments.
  • The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The Global Fruit Beer Market report would provide approximately 53 tables, 48 figures and 165 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Fruit Flavor
  • 3.2. Market Snippet, by Distribution Channel
  • 3.3. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Fruit Flavor

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
    • 7.1.2. Market Attractiveness Index, By Fruit Flavor
  • 7.2. Raspberry
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Strawberry
  • 7.4. Blueberry
  • 7.5. Peaches
  • 7.6. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. On-Trade
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 8.2.3. Bars
    • 8.2.4. Restaurants
    • 8.2.5. Pubs
    • 8.2.6. Others
  • 8.3. Off-Trade
    • 8.3.1. Supermarkets and Hypermarkets
    • 8.3.2. Specialty Stores
    • 8.3.3. Others

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. The U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. The U.K.
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Spain
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. Abita Brewing Company
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Coolberg Beverages Pvt Ltd.
  • 11.3. New Glarus Brewing Company
  • 11.4. St Peter's Brewing Co Ltd.
  • 11.5. New Belgium Brewing Company
  • 11.6. Allagash Brewing Company
  • 11.7. Sapporo Breweries Ltd.
  • 11.8. Carlsberg Group
  • 11.9. Magic Hat Brewing Company
  • 11.10. Founders Brewing Company

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us