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市場調查報告書
商品編碼
1035395

全球男士個人護理市場:2021-2028

Global Men Personal Care Market - 2021-2028

出版日期: | 出版商: DataM Intelligence | 英文 180 Pages | 商品交期: 約2個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

由於男士美容意識的不斷增強,對男士個人護理產品的需求不斷增加。除了對個人護理重要性的認識不斷提高外,新的時尚趨勢和社交媒體的影響力對審美的要求也越來越高,預計將推動全球市場的增長。

本報告探討了全球男士個人護理市場,按產品、分銷渠道、地區和進入市場的公司概況提供了市場概況、趨勢。

目錄

第 1 章全球男士個人護理市場-範圍和研究方法

  • 調查方法
  • 市場範圍

第 2 章全球男士個人護理市場-主要趨勢和發展

第 3 章全球男士個人護理市場-執行摘要

  • 按產品劃分的市場細分
  • 按分銷渠道劃分的市場細分
  • 按地區劃分的市場細分

第 4 章全球男士個人護理市場-市場動態

  • 影響市場的因素
    • 促進因素
    • 抑制因素
    • 市場機會
  • 影響分析

第 5 章全球男士個人護理市場-行業分析

  • 波特五力分析
  • 供應鏈分析
  • 價格分析
  • 專利分析
  • 監管分析

第 6 章全球男士個人護理市場-COVID-19 分析

  • 市場上的 COVID-19 分析
    • 之前的 COVID-19 市場情景
    • COVID-19 當前市場情況
    • COVID-19 發佈或未來情景
  • COVID-19 中的價格動態
  • 供需範圍
  • 大流行期間與市場相關的政府舉措
  • 製造商的戰略計劃

第 7 章全球男士個人護理市場-副產品

  • 簡介
    • 市場規模分析,同比增長分析(%),按產品
    • 市場吸引力指數
  • 護膚
    • 簡介
    • 市場規模分析,100萬美元,2019-2028,以及同比增長分析(%),2020-2028
  • 美容
    • 剃刀
    • 剃鬚前乳液
    • 剃鬚後凝膠
    • 剃鬚膏
  • 護髮
    • 洗髮水
    • 護髮素
    • 髮膠
    • 髮膠
    • 其他
  • 清潔用
    • 肥皂
    • 沐浴露
    • 其他
  • 其他

第 8 章全球男士個人護理市場-按分銷渠道

  • 簡介
    • 市場規模分析,同比增長分析(%),按分銷渠道
    • 市場吸引力指數
  • 超市和大賣場
    • 簡介
    • 市場規模分析,100萬美元,2019-2028,以及同比增長分析(%),2020-2028
  • 專賣店
  • 網上銷售
  • 其他

第 9 章全球男士個人護理市場-按地區

  • 簡介
    • 按地區分列的市場規模分析和同比增長分析 (%)
    • 市場吸引力指數
  • 北美
    • 簡介
    • 主要區域動態
    • 市場規模分析,同比增長分析(%),按產品
    • 市場規模分析,同比增長分析(%),按分銷渠道
    • 按國家/地區劃分的市場規模分析和同比增長分析 (%)
  • 南美洲
    • 簡介
    • 主要區域動態
    • 市場規模分析,同比增長分析(%),按產品
    • 市場規模分析,同比增長分析(%),按分銷渠道
    • 按國家/地區劃分的市場規模分析和同比增長分析 (%)
  • 歐洲
    • 簡介
    • 主要區域動態
    • 市場規模分析,同比增長分析(%),按產品
    • 市場規模分析,同比增長分析(%),按分銷渠道
    • 按國家/地區劃分的市場規模分析和同比增長分析 (%)
  • 亞太地區
    • 簡介
    • 主要區域動態
    • 市場規模分析,同比增長分析(%),按產品
    • 市場規模分析,同比增長分析(%),按分銷渠道
    • 按國家/地區劃分的市場規模分析和同比增長分析 (%)
  • 中東和非洲
    • 簡介
    • 主要區域動態
    • 市場規模分析,同比增長分析(%),按產品
    • 市場規模分析,同比增長分析(%),按分銷渠道

第 10 章全球男士個人護理市場-競爭形勢

  • 競爭場景
  • 競爭對手的戰略分析
  • 市場定位/份額分析
  • 併購分析

第 11 章公司簡介

  • Procter & Gamble
    • 公司簡介
    • 產品組合和概述
    • 主要亮點
    • 財務概覽
  • Unilever PLC
  • Estee Lauder Companies
  • Johnson & Johnson
  • Loreal SA
  • Avon Products, Incorporated
  • Kao Corporation
  • Colgate-Palmolive Company
  • Beiersdorf AG
  • Shiseido Company, Limited

第 12 章全球男士個人護理市場-DataM

  • 附錄
  • 關於我們的公司和服務
  • 聯繫我們
目錄
Product Code: DMCPG4271

Market Overview:

Men personal care products encompass a wide range of items dedicated to personal hygiene and personality enhancement of male population. Perfumes, deodorants, hair gel, mouthwashes, hair conditions, and facial products are some examples of the products that male consumers use to look and feel good. Men personal care products are in high demand in the global personal care market due to increasing zeal among men towards beauty. Moreover, growing awareness about the importance of overall personal care regime coupled with emerging trends in fashion, and social media's influence, towards aesthetically appealing looks, is also expected to boost the market growth.

The global men personal care market valued USD YY million in 2020 and is estimated to reach USD YY million by 2028, growing at a CAGR of YY%.

Market Dynamics:

Increase in concerns among men about their health, body image, self-grooming, and hygiene

According to the article published by Cosmetics Europe in 2019, 81.0% of men globally believe that health, hygiene, and looks influence their grooming products purchase decision. From male skincare, makeup to manscaping, the market is a plethora of opportunities, with many new brands penetrating and aiming to change the way men are marketed to, and increase usage of personal care products will likely drive the market. Furthermore, companies have been targeting the men personal care market as a way to capitalize on men spending on personal care products. To meet men personal care market demand, major players like Reckitt Benckiser and P&G have expanded their product portfolios. For instance, Reckitt Benckiser-owned women's brand Veet, expanded its product offering to male grooming products in November 2019 with the launch of hair removal cream for men and announced plans to launch additional products catering to men's personal care in the coming days. In 2018, Subodh and Stuti Sharma launched Pink Woolf, a men grooming brand that offers barber-grade shaving and skincare products.

Moreover, there is an increasing demand for clean label men personal care products. The men personal care products market has witnessed an increasing demand for natural, clean-label, and organic products due to the rise in consumer awareness about the harmful effects of certain chemical compounds highly used in grooming products, such as shaving creams. A prominent percentage of men increasingly prefer natural grooming products over chemical-based ones. This has led to an increase in demand for safe, natural, organic, and cruelty-free grooming products over the past few years. The rise in the trend of premiumization in organic men grooming products, with an increased impact of clean-label ingredients, has led to the high price of organic men's grooming products. For instance, Bombay Shaving Company, in its product portfolio, has charcoal shaving foam. The product is infused with charcoal, aloe vera, and chamomile extracts that have powerful antioxidant and anti-inflammatory properties to leave the skin feeling soft and healthy. Also, the product is alcohol-, SLES-, and paraben-free and contains no CFCs.

Market Segmentation:

Skin care segment is expected to dominate the global men personal care market

An increase in product launches has led to increased use of products such as creams, moisturizers, face wash, and serums. The advent of social media platforms and branding by skin specialists and expertise by famous personalities is boosting the segment growth. For instance, David Beckham- a footballer announced the launch of his new grooming and skincare line for men called House99 which includes products such as moisturizers, potions, lotions, and face serums for men. Additionally, premium and high-end brands such as Chanel, Armani, and Louis Vuitton have also been investing in this segment to expand their product portfolio and offerings in the men skin care segment. For instance, in June 2019, Giorgio Armani entered into the men personal care segment with the launch of a 3-piece skincare line for men. The three-part range includes face wash, toner, and moisturizer. In April 2021, Meridian's skin care sister brand is augmented its day offerings with a UV-protective moisturizer. The company stated that, compared to pre-COVID-19, they have seen that guys are interested in taking more care of themselves, as they are getting more time at home

Personal grooming segment is expected to grow with a CAGR of YY% during the forecast period. Innovation in products such as hair perfumes, beard wax, shaving kits, and other grooming is expected to drive the segment growth. For instance, Procter and Gamble launched a separate male-grooming brand known as King C Gillette. The brand covers the full range of grooming products categorized into three sections such as shave and edge, trim and care which include beard trimmer, razors and shave gel, beard balm, beard and face wash and beard oil.

Geographical Penetration

North America is expected to dominate the global men personal care market

The United States dominated the North America men personal care market in 2020. A high concentration of lead manufacturers in the country prioritizing product innovation, development, and launches in the men personal care industry is the key factor driving the market in the country. Companies focus to gain traction with millennial men by launching products in organic and natural space. For instance, brands such as Brickell Men's Products and OM4 offer a wide variety of organic and natural skincare and personal care products for men. Moreover, increase in number salons is expected to drive the demand for men personal care products in the United States. Salons account for 95 percent of the U.S hair market, while barbershops (with services tailored more towards men) account for only 5 percent of the market.

Asia Pacific is expected to be the fastest growing region during the forecast period. The inclination of men towards corporate lifestyle and rise in the number of educated customers especially in emerging economies such as India and China is one of the key factors driving the market in the region. The latest research on India's men personal care market revealed that 37% of Indian men considered appearance important and 73% of them shop for personal care products. The statistics rose to 43% and 79% respectively when the demographic is narrowed down to those in the 18 to 34 age group. Increase in number of product launches and acquisitions is one of the key driving factors in India. For instance, Reckitt Benckiser led a Rs 45 crore funding round in Bombay Shaving Company in July 2021, while Marico acquired men's grooming startup Beardo in 2020.

Competitive Landscape:

The global men personal care market is highly fragmented with many players such as Procter & Gamble Reckitt Benckiser, Unilever, Loreal, Beiersdorf AG and Johnson & Johnson among others. The key players are adopting various key strategies such as product launches, collaborations, mergers & acquisitions which are contributing to the market globally. For instance, in June 2021, Armani Beauty launched environmentally effective men grooming products. In October 2019, Vitruvian Man launched organic skincare products to the male grooming market. The 3-sku product line-up highlights an anti-pollution toner and cleanser blended with ginger, nutgrass and coconut to support combat dryness.

COVID-19 Impact: Pandemic has negatively impacted the global men personal care market

The recent Covid-19 outbreak has impacted the growth of the market for men personal care. An increase in the number of cases worldwide has led to a global lockdown and restricted supply chains. Consumer's discretionary spending has reduced, and companies have been witnessing a behavioral shift towards safe and reliable products. Moreover, many beauty salons have closed, and even in places where they have not, consumers are forgoing services because of concerns about close physical contact. However, personal grooming brands are focusing on strengthening their e-commerce channel along with offering at-home personal care products, and consumer engagement on their websites by hosting engagement campaigns. CEO of LetsShave, stated that, in May 2021, total visitors on their website were up by 400% compared with May 2020. During the lockdown, more men started searching online for new products and watching instructional videos on how to groom their beards or how to get a salon-like shave at home. Demand for razors and trimmers was up by 50% compared to 2020. CEO of Bombay Shaving Company stated that COVID-19 has helped them to accelerate innovation in technology, product and brand.

Why Purchase the Report?

  • Understand the current market scenario and viability of global men personal care over the forecast period
  • Visualize the composition of the global men personal care market in terms of product and distribution channel to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
  • Excel data sheet with valuable data points of the global men personal care market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market share analysis covering business revenues ($) and revenue share (%) of key market players
  • The global men personal care market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages

Target Audience:

  • Personal Care Companies
  • Beauty Salon Chains
  • Industry Investors/Investment Bankers
  • Education & Research Institutes
  • Research Professionals

Table of Contents

1. Global Men Personal Care Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Men Personal Care Market -Key Trends and Developments

3. Global Men Personal Care Market - Executive Summary

  • 3.1. Market Snippet by Product
  • 3.2. Market Snippet by Distribution Channel
  • 3.3. Market Snippet by Region

4. Global Men Personal Care Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Men Personal Care Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Supply chain analysis
  • 5.3. Pricing analysis
  • 5.4. Patent Analysis
  • 5.5. Regulatory Analysis

6. Global Men Personal Care Market - COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Men Personal Care Market - By Product

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Product segment
    • 7.1.2. Market attractiveness index, By Product segment
  • 7.2. Skin Care*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
      • 7.2.2.1. Cream & Lotion
      • 7.2.2.2. Moisturizer
      • 7.2.2.3. Cleansers
      • 7.2.2.4. Others
  • 7.3. Personal Grooming
    • 7.3.1. Razor
    • 7.3.2. Pre-Shave Lotion
    • 7.3.3. After Shaving Gel
    • 7.3.4. Shaving Cream
  • 7.4. Hair Care
    • 7.4.1. Shampoo
    • 7.4.2. Conditioners
    • 7.4.3. Hair Gel
    • 7.4.4. Hair Spray
    • 7.4.5. Others
  • 7.5. Personal Cleanliness
    • 7.5.1. Soaps
    • 7.5.2. Body Washes
    • 7.5.3. Others
  • 7.6. Others

8. Global Men Personal Care Market - By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 8.1.2. Market attractiveness index, By Distribution Channel Segment
  • 8.2. Supermarkets and Hypermarkets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 8.3. Specialty Stores
  • 8.4. Online Sales
  • 8.5. Others

9. Global Men Personal Care Market - By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key region-specific dynamics
    • 9.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
    • 9.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.2.5.1. U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
    • 9.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Rest of South America
  • 9.4. Europe
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
    • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.4.5.1. Germany
      • 9.4.5.2. U.K.
      • 9.4.5.3. France
      • 9.4.5.4. Italy
      • 9.4.5.5. Rest of Europe
  • 9.5. Asia Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
    • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
    • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

10. Global Men Personal Care Market - Competitive Landscape

  • 10.1. Competitive scenario
  • 10.2. Competitor strategy analysis
  • 10.3. Market positioning/share analysis
  • 10.4. Mergers and acquisitions analysis

11. Company Profiles

  • 11.1. Procter & Gamble*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Key Highlights
    • 11.1.4. Financial Overview
  • 11.2. Unilever PLC
  • 11.3. Estee Lauder Companies
  • 11.4. Johnson & Johnson
  • 11.5. Loreal SA
  • 11.6. Avon Products, Incorporated
  • 11.7. Kao Corporation
  • 11.8. Colgate -Palmolive Company
  • 11.9. Beiersdorf AG
  • 11.10. Shiseido Company, Limited (*List not Exhaustive*)

12. Global Men Personal Care Market - DataM

  • 12.1. Appendix
  • 12.2. About us and services
  • 12.3. Contact us