表紙
市場調查報告書
商品編碼
1035394

冷萃咖啡的全球市場:2021年∼2028年

Global Cold Brew Coffee Market - 2021-2028

出版日期: | 出版商: DataM Intelligence | 英文 180 Pages | 商品交期: 約2個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

冷萃,在很多全球的精品咖啡店舖受歡迎的飲料。這主要是來自佔全球咖啡消費人口相當部分的千禧新生代的咖啡愛好者的需求。還有,在RTD領域,選擇作為鈉鹽替代品的消費者也不少。Coca-Cola,Illycaffe,Nestle等大型飲料廠商,也開發冷萃的版本。冷萃,隨著氮氣的引入和咖啡店汲飲系統的使用,發展成更高級的現狀。

本報告提供冷萃咖啡的全球市場調查,市場概要,以及各咖啡豆類型,各流通管道,各地區的趨勢,及加入此市場的主要企業簡介等資訊。

目錄

第1章 冷萃咖啡的全球市場-範圍調查手法

  • 調查手法
  • 市場範圍

第2章 冷萃咖啡的全球市場-主要的趨勢與開發

第3章 冷萃咖啡的全球市場-摘要整理

  • 各咖啡豆類型市場明細
  • 各流通管道市場明細
  • 各地區的市場明細

第4章 冷萃咖啡的全球市場-市場動態

  • 影響市場的要素
    • 促進因素
    • 阻礙因素
    • 市場機會
  • 影響分析

第5章 冷萃咖啡的全球市場-產業分析

  • 波特的五力分析
  • 供應鏈分析
  • 價格分析
  • 專利分析
  • 法規分析

第6章 冷萃咖啡的全球市場-COVID-19分析

  • 市場上的COVID-19分析
    • COVID-19前的市場情境
    • COVID-19目前市場情境
    • COVID-19後或未來情境
  • COVID-19的價格動態
  • 需求與供給的頻譜
  • 大流行時的市場相關的政府舉措
  • 製造商策略性舉措

第7章 冷萃咖啡的全球市場-各咖啡豆類型

  • 簡介
    • 市場規模分析,及與前一年同期比較成長分析(%),各咖啡豆類型
    • 市場魅力指數
  • 羅布斯塔
    • 簡介
    • 市場規模分析,百萬美元,2019年∼2028年,及與前一年同期比較成長分析(%),2020年∼2028年
  • 阿拉比卡
  • 利比里亞

第8章 冷萃咖啡的全球市場-各流通管道

  • 簡介
    • 市場規模分析,及與前一年同期比較成長分析(%),各流通管道
    • 市場魅力指數
  • 線上
    • 簡介
    • 市場規模分析,百萬美元,2019年∼2028年,及與前一年同期比較成長分析(%),2020年∼2028年
  • 離線
    • 超級市場和大賣場
    • 專賣店
    • 便利商店

第9章 冷萃咖啡的全球市場-各地區

  • 簡介
    • 市場規模分析,及與前一年同期比較成長分析(%),各地區
    • 市場魅力指數
  • 北美
    • 簡介
    • 主要地區具體動態
    • 市場規模分析,及與前一年同期比較成長分析(%),各咖啡豆類型
    • 市場規模分析,及與前一年同期比較成長分析(%),各流通管道
    • 市場規模分析,及與前一年同期比較成長分析(%),各國
  • 南美
    • 簡介
    • 主要地區具體動態
    • 市場規模分析,及與前一年同期比較成長分析(%),各咖啡豆類型
    • 市場規模分析,及與前一年同期比較成長分析(%),各流通管道
    • 市場規模分析,及與前一年同期比較成長分析(%),各國
  • 歐洲
    • 簡介
    • 主要地區具體動態
    • 市場規模分析,及與前一年同期比較成長分析(%),各咖啡豆類型
    • 市場規模分析,及與前一年同期比較成長分析(%),各流通管道
    • 市場規模分析,及與前一年同期比較成長分析(%),各國
  • 亞太地區
    • 簡介
    • 主要地區具體動態
    • 市場規模分析,及與前一年同期比較成長分析(%),各咖啡豆類型
    • 市場規模分析,及與前一年同期比較成長分析(%),各流通管道
    • 市場規模分析,及與前一年同期比較成長分析(%),各國
  • 中東和非洲
    • 簡介
    • 主要地區具體動態
    • 市場規模分析,及與前一年同期比較成長分析(%),各咖啡豆類型
    • 市場規模分析,及與前一年同期比較成長分析(%),各流通管道

第10章 冷萃咖啡的全球市場-競爭情形

  • 競爭模式
  • 其他競爭公司的策略分析
  • 市場定位/佔有率分析
  • 合併和收購分析

第11章 企業簡介

  • Nestle
    • 企業概要
    • 產品系列和概要
    • 主要的焦點
    • 財務概要
  • Banjo Cold Brew Coffee
  • Cuvee Coffee
  • The Great Lakes Coffee Roasting Company
  • Station Cold Brew Coffee Co.
  • BKON
  • Starbucks Corporation
  • White Wave Foods
  • JC Younger
  • CoffeeTech Industries

第12章 冷萃咖啡的全球市場-DataM

  • 附錄
  • 關於本公司、服務
  • 諮詢方式
目錄
Product Code: DMFB4270

Market Overview:

Cold-brew is a beverage that consists mostly of pure coffee concoction, milk and ice, but can be mixed with various food items while making cold coffee, such as ice creams, cookies, sprinkles and whipped cream. Cold-brew is prepared after coffee beans are left to soak in room temperature water for at least a day. Cold-brew is a popular drink in many specialty coffee shops around the world. This is mainly due to the demand from millennial coffee drinkers, who make up a sizable amount of the world's coffee-consuming population. In addition to that, many consumers choosing it as an alternative to soda in the ready to drink (RTD) sector. Even beverage giants like Coca-Cola, Illycaffe and Nestle have created their versions of cold-brew. Cold-brew evolves into an even more premium status with the introduction of nitrogen and the use of draft systems in coffee shops. The specialty coffee industry has started to view cold brew as a "unique premium beverage".

The global cold-brew coffee market valued USD YY million in 2020 and is estimated to reach USD YY million by 2028, growing at a CAGR of YY%.

Market Dynamics:

Expanding consumer preference for unique coffee beverages is likely to favor the market growth

Cold brew coffee has become commonplace across the foodservice spectrum on the heels of ready-to-drink (RTD) coffee and iced coffee growth. They are easy to make and customizable according to the customer's needs. Many younger consumers are driving interest in cold coffee beverages. Allegra's World Iced Coffee 2020 report noted that although early adopters of cold brew were younger consumers, category consumption is growing rapidly across age groups, up 29% among consumers ages 45-59, 27% among ages 30-44 and 27% under 30. Evidence of increased drinking occasions and incremental sales are also pointed out by Allegra's World Iced Coffee 2020, in which 45% of surveyed consumers said they make other food or snack purchases alongside cold coffee beverages. According to the National Coffee Association, 58% of consumers who have not tried cold brew yet are aware of it, which means many sampling opportunities would extend to workplaces foodservice facilities. The introduction of nitro charged cold brew beverages is opening a wide range of opportunities for industry leaders. In 2016, Starbucks added nitro lines to 2,500 of its 8,500 U.S. stores, and soon they'll be installed in every single U.S. location.

Risks of handling cold brew coffee are likely to hinder the market growth

Cold-brew has a pH value greater than 4.6 (typically 4.9-6.0), which is a low acidity and does not effectively suppress microbial growth. Therefore, foodborne pathogens (i.e., human illness-causing microorganisms) or spoilage organisms, which mainly affect flavor, may develop in cold brew. Some initial experiments showed that compounds might inhibit the growth of pathogens in the coffee, but this must be confirmed for each preparation. Spoilage organisms such as molds and yeasts appear not to be inhibited and may increase quickly during storage leading to fermentation. Most sensitive products are ready-to-drink beverages, especially those prepared under anaerobic conditions. These products must be closely controlled to mitigate the risk of Clostridium botulinum (botulism) by either pH control or thermal processing. The product "Death Wish" nitro cold brew was recalled from the market in September 2017. It was determined that its production process could lead to the growth and production of botulinum toxin in this low-acid food commercialized in reduced oxygen packaging. Most commercial cold brews in the market require refrigeration for both storage and dispensing.

Market Segmentation:

The demand for Arabica coffee beans is likely to grow at a rapid rate

Arabica beans are far more superior to robusta in terms of flavor and aroma. Arabica coffee beans are more acidic and fruity in taste which creates a bright and open taste. Arabica has more oils and sugars than Robusta, which is one of the big reasons why most people prefer it. Arabica beans also have a low caffeine content of approximately 1.7%, while robusta beans have up to 3%. Arabica coffee accounts for about three-quarters of coffee cultivated worldwide. Despite the Robusta beans inherent trait of being able to produce more harvest than the arabica beans, arabica beans compose over 75 percent of the total coffee beans produced in the entire world. In 2020/21, worldwide Arabica coffee production amounted to about 102.1 million 60-kilogram bags. It is grown throughout Latin America, Central and East Africa, India and, to some extent, Indonesia. Brazil was the world's largest coffee producer in the year 2020. Producing 3,558,000 metric tons (7,844,000,000 pounds) of coffee, Brazil accounted for around one-third of the world's coffee. Arabica makes up 69% of Brazilian coffee, with Robusta making up the remaining 31%.

Geographical Penetration:

North America is expected to dominate the global cold brew coffee market in the year 2020

The United States dominated the North America cold brew coffee market. The development of cold brew represents US coffee industry's major innovations over the recent years. The product is now a backbone of most major coffee operator menus, gaining significant traction among consumers, particularly among younger people. More than 80% of industry leaders surveyed and identified cold brew as the fastest-growing product in coffee shops. Iced beverage sales comprise more than one-fifth of USD 47.5 billion US branded coffee shop revenues and now outpace hot coffee sales growth, which increased 4.8% during 2019. Moreover, branded chains are driving the popularization of iced beverages. More than 90% of US consumers purchased an iced coffee beverage at either Starbucks, Dunkin' or McDonald's last year. According to a survey conducted by 62% of industry leaders, the introduction of nitro cold brew coffee experienced more modest success, is less widely available and yet to permeate the mainstream within the next three years. Many market leaders like Dunkin' and Tim Horton's are likely to launch a new nitro cold brew coffee range. Recently Starbucks introduced a range of 'Cold Brew' beverages.

Competitive Landscape:

The global cold brew beverages market is competitive with the presence of local and global companies. Some of the key players contributing to the market's growth include Nestle, Banjo Cold Brew Coffee, The Great Lakes Coffee Roasting Company, Station Cold Brew Coffee Co., Starbucks Corporation, White Wave Foods, JC Younger and CoffeeTech Industries, among others. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, which contribute to the growth of the cold brew beverages market globally. For instance, New Jersey-based cold brew manufacturing company BKON secured a USD 3 million investment by Pennsylvania-based beverage packaging and dispensing company Good West Industries. This investment will be used to expand production capacity at its Moorestown, New Jersey, manufacturing center. Nestle USA acquired Chameleon Cold-Brew, an organic manufacturer of ready-to-drink coffee and coffee concentrate products. In addition to that, Chameleon Cold-Brew recently launched its newest beverage line, Organic Chameleon Cold-Brew Coffee with Milk which are available at select Target and Super Target locations in the US. White Wave Foods entered into the cold-brew coffee category with the launch of SToK, a new line of RTD iced coffees. The company launched the brand with two multi-serve offerings that are distributed in selected U.S. markets. White Wave debuted three single-serve varieties and is planning for a national rollout of all five products.

COVID-19 Impact: Pandemic had a positive impact on the global cold-brew coffee market

At an international level, coffee producers and traders have seen significant changes in coffee markets. There has been increase in international coffee prices as countries stockpiled coffee beans in case supply chains are hit harder by COVID-19. In countries like Brazil and Colombia, coffee sector has been considered as essential sector continuing to work during the pandemic. Lack of social outings affected the market. The pandemic left cafes, offices and campuses across the countries closed for months, which resulted in decreased sales during that time as out-of-home coffee consumption makes up around 25% of total consumer demand for coffee.

On the bright side, the coronavirus has resulted in more coffee being consumed at home as many consumers are working from home. Consumers also are becoming more health-conscious these days, so they are opting for RTD coffee instead of high-sugar and carbonated beverages. Cold-brew RTD beverages are on the rise in the market and are typically seen as a premium products. According to National Coffee Association USA, 75 percent of coffee drinkers said the pandemic has not changed their coffee consumption. For those who have changed habits, the most reported change is making more coffee at home. Hence, many coffee manufacturers have launched a new line of premium functional cold-brew shots in line with the trend toward more healthful formulations. Humblemaker Coffee Co. launched three varieties of cold-brew drinks under the names Boomtowne, La Fonda and the Black Sea.

Why Purchase the Report?

  • Understand the current market scenario and viability of global cold-brew coffee over the forecast period
  • Visualize the composition of the global cold-brew coffee market in terms of coffee beans and distribution channel to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period.
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining to the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
  • Excel data sheet with valuable data points of the global cold-brew coffee market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market share analysis covering business revenues ($) and revenue share (%) of key market players
  • The global cold brew coffee market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages

Target Audience:

  • Coffee Producers
  • Food Processing Companies
  • Retail Coffee and Cafe Chains
  • Industry Investors/Investment Bankers
  • Education & Research Institutes
  • Research Professionals

Table of Contents

1. Global Cold-Brew Coffee Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Cold-Brew Coffee Market -Key Trends and Developments

3. Global Cold-Brew Coffee Market - Executive Summary

  • 3.1. Market Snippet by Coffee Beans Type
  • 3.2. Market Snippet by Distribution Channel
  • 3.3. Market Snippet by Region

4. Global Cold-Brew Coffee Market-Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Cold-Brew Coffee Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Supply chain analysis
  • 5.3. Pricing analysis
  • 5.4. Patent Analysis
  • 5.5. Regulatory Analysis

6. Global Cold-Brew Coffee Market - COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Cold-Brew Coffee Market - By Coffee Beans Type

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Coffee Beans Type segment
    • 7.1.2. Market attractiveness index, By Coffee Beans Type segment
  • 7.2. Robusta*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 7.3. Arabica
  • 7.4. Liberica

8. Global Cold-Brew Coffee Market - By Distribution Chanel

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 8.1.2. Market attractiveness index, By Distribution Channel Segment
  • 8.2. Online*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 8.3. Offline
    • 8.3.1. Supermarket and Hypermarkets
    • 8.3.2. Specialty Stores
    • 8.3.3. Convenience Stores

9. Global Cold-Brew Coffee Market - By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key region-specific dynamics
    • 9.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Coffee Beans Type
    • 9.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.2.5.1. U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Coffee Beans Type
    • 9.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Rest of South America
  • 9.4. Europe
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Coffee Beans Type
    • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.4.5.1. Germany
      • 9.4.5.2. U.K.
      • 9.4.5.3. France
      • 9.4.5.4. Spain
      • 9.4.5.5. Italy
      • 9.4.5.6. Rest of Europe
  • 9.5. Asia Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Coffee Beans Type
    • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia Pacific
  • 9.6. The Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Coffee Beans Type
    • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

10. Global Cold-Brew Coffee Market - Competitive Landscape

  • 10.1. Competitive scenario
  • 10.2. Competitor strategy analysis
  • 10.3. Market positioning/share analysis
  • 10.4. Mergers and acquisitions analysis

11. Company Profiles

  • 11.1. Nestle*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Key Highlights
    • 11.1.4. Financial Overview
  • 11.2. Banjo Cold Brew Coffee
  • 11.3. Cuvee Coffee
  • 11.4. The Great Lakes Coffee Roasting Company
  • 11.5. Station Cold Brew Coffee Co.
  • 11.6. BKON
  • 11.7. Starbucks Corporation
  • 11.8. White Wave Foods
  • 11.9. JC Younger
  • 11.10. CoffeeTech Industries (*List not Exhaustive*)

12. Global Cold-Brew Coffee Market - DataM

  • 12.1. Appendix
  • 12.2. About us and services
  • 12.3. Contact us