表紙
市場調查報告書
商品編碼
1033700

家用清洗劑的全球市場(2021年∼2028年)

Global Household Cleaning Products Market - 2021-2028

出版日期: | 出版商: DataM Intelligence | 英文 180 Pages | 商品交期: 約2個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

家用清潔劑市場的一個主要增長因素是對天然產品的需求增加,從而推動了產品需求。許多消費者正在轉向環保、皮膚和環保的綠色和天然產品。如今,全球對天然和綠色產品的需求很高,對綠色清潔劑的需求正在推動該行業的增長。

本報告提供全球家用清洗劑市場的相關調查,提供市場規模,機會和影響,促進及阻礙因素,COVID-19的影響,類型·流通管道·各地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 全球家用清洗劑市場-範圍與調查手法

  • 調查手法
  • 市場範圍

第2章 全球家用清洗劑市場-主要的趨勢與開發

第3章 全球家用清洗劑市場-摘要整理

  • 各類型的市場明細
  • 各流通管道的市場明細
  • 各地區的市場明細

第4章 全球家用清洗劑市場-市場動態

  • 影響市場的要素
    • 促進因素
    • 阻礙因素
    • 市場機會
  • 影響分析

第5章 全球家用清洗劑市場-產業分析

  • 波特的五力分析
  • 供應鏈分析
  • 價格分析
  • 專利分析
  • 法規分析

第6章 全球家用清洗劑市場-COVID-19分析

  • 市場上的COVID-19分析
    • COVID-19前的市場方案
    • 目前COVID-19市場方案
    • COVID-19後或今後方案
  • COVID-19的價格趨勢
  • 需求與供給的頻譜
  • 政府在COVID-19疫情下的市場相關措施
  • 製造商策略性舉措

第7章 全球家用清洗劑市場-各類型

  • 簡介
    • 市場規模分析及與前一年同期比較成長分析
    • 市場魅力指數
  • 洗滌清潔劑
  • 表面清潔劑
  • 餐具洗產品
  • 廁所清潔劑
  • 其他

第8章 全球家用清洗劑市場-各流通管道

  • 簡介
    • 市場規模分析及與前一年同期比較成長分析
    • 市場魅力指數
  • 超級市場和大賣場
  • 便利商店
  • 專賣店
  • 線上銷售
  • 其他

第9章 全球家用清洗劑市場-各地區

  • 簡介
    • 市場規模分析及與前一年同期比較成長分析
    • 市場魅力指數
  • 北美
  • 南美
  • 歐洲
  • 亞太地區
  • 中東和非洲

第10章 全球家用清洗劑市場-競爭情形

  • 競爭模式
  • 競爭的策略分析
  • 市場地位/佔有率分析
  • 合併和收購分析

第11章 企業簡介

  • Colgate-Palmolive Company
    • 企業概要
    • 產品系列·概要
    • 要點
    • 財務概要
  • McBride Plc
  • Goodmaid Chemicals Corporation Sdn. Bhd.
  • Kao Corporation
  • Church & Dwight Co., Inc.
  • Unilever
  • The Clorox Company
  • S. C. Johnson & Son, Inc.
  • Reckitt Benckiser Group PLC.
  • Procter & Gamble
  • Godrej Consumer Products Limited
  • Emami Limited

第12章 全球家用清洗劑市場-DataM

  • 附錄
  • 關於本公司·服務
  • 諮詢方式
目錄
Product Code: DMCPG4208

Market Overview:

The household cleaning products are chemical-based products used to clean or disinfect floor, toilet, kitchen and other parts of the house from viruses, bacteria, fungus and remove or cloak unpleasant smell. Disinfectants and cleaners were earlier used only in hospitals, clinics, and other public places, but due to growing awareness towards hygiene, most of the population started using household cleaning products. Household cleaning products provide more cleaning and destroy germs compared to normal cleaning products. The increasing rate of urbanization and changes in lifestyle, owing to rising disposable incomes boosted by improved sanitation standards, are likely to positively impact the market's growth in the forecast period. The global household cleaning products market valued USD XX million in 2020 and is estimated to reach USD XX million by 2028, growing at a CAGR of XX%.

Market Dynamics:

Increasing demand for natural products to boost the product demand

Many consumers are moving towards green and natural products as they are eco-friendly and gentle for the skin and the environment. Nowadays, the demand for natural and green products is high worldwide, and the demand for green cleaning products has propelled the growth of the industry. The rising environmental issues are playing a major role in the increasing demand for green and natural products. People are willing to pay more money for natural and organic products to save the environment. Thus, it has become a huge game-changer for this market. It is also predicted that the usage of harsh chemical products will reduce soon, as people are willing to spend hours cleaning their homes and willing to pay more for the right kind of product.

Providing information about the product ingredients is the new trend in the household cleaning products market. After the Consumer Product Ingredient Communication Initiative was launched in 2010 in the U.S., companies started to provide information about the ingredients in products such as floor cleaners, air care, and home care products. Consumers are looking forward to obtaining information regarding the ingredients and checking the authenticity of cleaning products. They are interested in understanding the transparency of the finished products and all about the supply chains. Many consumers tend to compare the contents and risks associated with the ingredients. As mouth publicity is an important aspect of marketing, companies showcase product ingredients to gain consumer trust that will bode well for the global household cleaning products market growth.

However, lack of customer retention and product differentiation is expected to restraint the market growth to a certain extent. The product choice may vary from person to person, based on psychographic, demographic, and behavioral factors. The standard of lifestyle and awareness mainly influences consumer behavior. In today's world, the market for household cleaning products faces challenges in retaining consumer loyalty and product differentiation. Consumers are often attracted to new and innovative products. Thus, loyalty towards a single product or brand is hard. Due to changing consumer behaviors, it becomes very difficult for the small & medium scaled manufacturers to cope with the changing trends.

Market Segmentation:

Laundry detergents segment is expected to dominate the global household cleaning products market

Clothes need to be washed often & wearing clean clothes is considered to be a hygienic habit. Thus, with the increasing healthcare awareness, the segment is expected to dominate the market during the forecast period. Detergents help to loosen dirt, stain marks, which cannot be solely done with water. It loses the bond of dirt or stains from cloth, breaks it up, and washes it away. Laundry bars are also used in most parts of the world to wash laundry by hand or treat small strains as efficient, affordable, and travel-friendly. Also, product innovation is creating a positive outlook for the growth of this segment in upcoming years. For instance, in September 2020, Unilever Group announced future strategies to eliminate fossil fuel ingredients from cleaning products by the end of 2030. Moreover, in April 2021, the company, in association with LanzaTech and India Glycol, launched the first global laundry capsule derived from industrial carbon emissions.

The surface cleaner's segment is projected to register the fastest growth during the forecast period. A unique combination of durability and performance is driving the growth of these segments in the market for household cleaning products. With the introduction of advanced toilet cleaners, which offer multiple benefits such as cleanliness, germ killings, and odor removal, the toilet cleaner's segment is expected to showcase significant growth during the forecast period.

Geographical Penetration:

Massive customer base resulted in higher demand from Asia-Pacific region

Asia Pacific holds the largest share in the global market. This is due to a large population backed by the increasing disposable incomes of the working population in the region. Thus, the demand for cleaning products from households is high. In Asia Pacific, China is the major producer, followed by Japan and India. Consumers in the region are well aware of the environmental hazards of toxic chemical usage and are more inclined towards natural cleaning products. Thus, local manufacturers are introducing new bio-friendly products to tap growth opportunities in emerging economies. For instance, in September 2020, Proklean Technologies launched green floor cleaners and liquid detergents in the Indian market. North America holds a significant share in the market due to large cleaning product manufacturers in the region. The rising environmental concerns have fueled the demand for efficient and safe homecare products. Due to the presence of a large population, the U.S. is the key consumer in the global market.

Competitive Landscape:

The global household cleaning products market is highly segregated with many players, including Colgate-Palmolive Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC., Procter & Gamble, and Godrej Consumer Products Limited, among others. Launch of new household cleaning products and acquisition of smaller companies are the key strategies followed by key players to enhance their market presence. Companies such as the Reckitt Benckiser Group, Henkel, P&G are investing in launching new products in the market. For instance, in January 2020, the Reckitt Benckiser Group launched a new variant of disinfectant under its most popular Lizol brand in India. This product is specially designed to clean cement floors. In May 2019, with the launch of Woolite, a keratin-based liquid detergent, the company entered into the Indian premium liquid detergents segment.

COVID-19 Impact: Pandemic impacted the household cleaning products market positively

The COVID-19 has positively boosted the market as people became more conscious about hygienic living and house cleaning. The sudden increase in demand for household cleaning products led to the supply shortage, and many of the manufacturers increased their production capacities to meet consumer needs. For instance, leading manufacturers such as Reckitt Benckiser, P&G, Henkel experienced a huge demand for disinfectant products in 2020. These companies ramped up their production and are running at maximum capacity to meet a significant increase in demand. Many manufacturers came forward and expressed their support to communities around the world. As this pandemic is expected to be part of life, the year-on-year growth rate of the market for household cleaning products is expected to remain positive

Why Purchase the Report?

  • Understand the current market scenario and viability of global household cleaning products over the forecast period
  • Visualize the composition of the global household cleaning products market in terms of type, and distribution channel to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
  • Excel data sheet with valuable data points of the global household cleaning products market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global household cleaning products market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages.

Target Audience:

  • Household Cleaning Product Manufacturers
  • Consumer Goods Manufacturers
  • Industry Investors/Investment Bankers
  • Education & Research Institutes
  • Research Professionals

Table of Contents

1. Global Household Cleaning Products Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Household Cleaning Products Market -Key Trends and Developments

3. Global Household Cleaning Products Market - Executive Summary

  • 3.1. Market Snippet by Type
  • 3.2. Market Snippet by Distribution Channel
  • 3.3. Market Snippet by Region

4. Global Household Cleaning Products Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Household Cleaning Products Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Supply chain analysis
  • 5.3. Pricing analysis
  • 5.4. Patent Analysis
  • 5.5. Regulatory Analysis

6. Global Household Cleaning Products Market - COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Household Cleaning Products Market - By Type

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Type segment
    • 7.1.2. Market attractiveness index, By Type segment
  • 7.2. Laundry Detergents*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 7.3. Surface Cleaners
  • 7.4. Dishwashing Products
  • 7.5. Toilet Cleaners
  • 7.6. Others

8. Global Household Cleaning Products Market - By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 8.1.2. Market attractiveness index, By Distribution Channel Segment
  • 8.2. Supermarkets and Hypermarkets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 8.3. Convenience Stores
  • 8.4. Specialty Stores
  • 8.5. Online Sales
  • 8.6. Others

9. Global Household Cleaning Products Market - By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key region-specific dynamics
    • 9.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.2.5.1. U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Rest of South America
  • 9.4. Europe
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Application
    • 9.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.4.6.1. Germany
      • 9.4.6.2. U.K.
      • 9.4.6.3. France
      • 9.4.6.4. Italy
      • 9.4.6.5. Spain
      • 9.4.6.6. Rest of Europe
  • 9.5. Asia Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Application
    • 9.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.5.6.1. China
      • 9.5.6.2. India
      • 9.5.6.3. Japan
      • 9.5.6.4. Australia
      • 9.5.6.5. Rest of Asia Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

10. Global Household Cleaning Products Market - Competitive Landscape

  • 10.1. Competitive scenario
  • 10.2. Competitor strategy analysis
  • 10.3. Market positioning/share analysis
  • 10.4. Mergers and acquisitions analysis

11. Company Profiles

  • 11.1. Colgate-Palmolive Company*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Key Highlights
    • 11.1.4. Financial Overview
  • 11.2. McBride Plc
  • 11.3. Goodmaid Chemicals Corporation Sdn. Bhd.
  • 11.4. Kao Corporation
  • 11.5. Church & Dwight Co., Inc.
  • 11.6. Unilever
  • 11.7. The Clorox Company
  • 11.8. S. C. Johnson & Son, Inc.
  • 11.9. Reckitt Benckiser Group PLC.
  • 11.10. Procter & Gamble
  • 11.11. Godrej Consumer Products Limited
  • 11.12. Emami Limited
  • List not Exhaustive*

12. Global Household Cleaning Products Market - DataM

  • 12.1. Appendix
  • 12.2. About us and services
  • 12.3. Contact us