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市場調查報告書
商品編碼
1031843

線上書籍的全球市場(2021年∼2028年)

Global Online Books Market - 2021-2028

出版日期: | 出版商: DataM Intelligence | 英文 180 Pages | 商品交期: 約2個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

全球線上書籍市場,網際網路的普及與線上內容受到高度的關注成為原動力。線上書籍比物理書籍受歡迎的理由之一,是取閱的容易度,現在,各種企業著重線上發售自家書籍。

還有COVID-19大流行的影響,線上書籍產業大幅成長。大流行和世界各地的大書店關閉,推動線上書籍的引進。再加上封鎖的持續,教育機關對線上書籍的需求劇增。

本報告提供全球線上書籍市場的相關調查,市場規模,機會和影響,促進及阻礙因素,COVID-19的影響,各產品、語言、終端用戶、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 全球線上書籍市場調查手法和範圍

  • 調查手法
  • 調查的目的和調查範圍

第2章 全球線上書籍市場-市場定義和概要

第3章 全球線上書籍市場-摘要整理

  • 各產品的市場明細
  • 各語言的市場明細
  • 各終端用戶市場明細
  • 各地區的市場明細

第4章 全球線上書籍市場-市場動態

  • 影響市場的要素
    • 促進因素
    • 阻礙因素
    • 市場機會
    • 影響分析

第5章 全球線上書籍市場-產業分析

  • 波特的五力分析
  • 供應鏈分析
  • 價格分析
  • 法規分析

第6章 全球線上書籍市場-COVID-19分析

  • 市場上的COVID-19分析
    • COVID-19前的市場情境
    • 目前市場情境
    • COVID-19後或今後情境
  • COVID-19的價格趨勢
  • 需求與供給的頻譜
  • 大流行時的市場相關的政府舉措
  • 製造商策略性舉措
  • 結論

第7章 全球線上書籍市場-各產品

  • 簡介
    • 市場規模分析及與前一年同期比較成長分析
    • 市場魅力指數
  • 教育
  • 科學、技術、醫學
  • 文學、杜撰
  • 神秘、懸疑
  • 商務、金融
  • 政治、社會科學
  • 運動、戶外
  • 其他

第8章 全球線上書籍市場-各語言

  • 簡介
    • 市場規模分析及與前一年同期比較成長分析
    • 市場魅力指數
  • 英語
  • 官員
  • 法語
  • 西班牙語
  • 阿拉伯語
  • 印地語
  • 俄語
  • 其他

第9章 全球線上書籍市場-各終端用戶

  • 簡介
    • 市場規模分析及與前一年同期比較成長分析
    • 市場魅力指數
  • 高等教育
  • 專家
  • PreK-12
  • 其他

第10章 全球線上書籍市場-各地區

  • 簡介
  • 市場規模分析及與前一年同期比較成長分析
  • 市場魅力指數
  • 北美
  • 歐洲
  • 南美
  • 亞太地區
  • 中東和非洲

第11章 全球線上書籍市場-競爭情形

  • 競爭模式
  • 市場地位/佔有率分析
  • 合併和收購分析

第12章 全球線上書籍市場-企業簡介概要

  • Amazon
    • 企業概要
    • 產品系列、概要
    • 要點
    • 財務概要
  • Apple
  • Barnes & Noble
  • Google
  • Smashwords, Inc.
  • HarperCollins Publishers
  • Lulu Press, Inc.
  • Hachette Book Group
  • Kobo
  • Scribd, Inc.

第13章 全球線上書籍市場-重要考察

第14章 全球線上書籍市場-DataM

  • 附錄
  • 關於本公司、服務
  • 諮詢方式
目錄
Product Code: DMFMCG4119

Market Overview

The online books market size was worth US$ YY million in 2020 and is estimated to reach US$ YY million by 2028, growing at a CAGR of YY % during the forecast period (2021-2028).

Online books make reading easy for users because maximum online are now available with dictionaries, character summaries appendices and more attractive features. The companies are coming up with modern features such as easy navigation, i.e., by just clicking on an unknown word, users can instantly find out further information that will make reading more comfortable; these factors are thus anticipated to drive the demand for online books in the upcoming years. The growth in compact, readable devices such as tablets and smartphones are the primary growth factor for the global online book market. Consumers prefer online books over books due to the delicacy of books to wear & tear, the need for adequate care and extra cost.

The digitization of books and their convenience over the internet is expected to build a real-time experience for readers. Online book readers who possess tablets or e-readers are inclined to read e-books on devices. The companies are also focusing on marketing strategies to sustain their books in a crowded digital marketplace. The companies increasingly focus on marketing campaigns with classic media outreach and advertising and promotion tactics.

Market Dynamics

The global online books market is driven by growing internet penetration coupled with an inclination towards online content.

Growing internet penetration coupled with an inclination towards online content.

In the past several years, digital readers have gained popularity with a variety of consumers. Students tired of carrying around a backpack full of books are highly inclined towards online books, which offer the utmost convenient reading experience. Over the years, the way that public reading habits have developed a lot. Most people rely on textbooks to educate themselves on certain issues in the past.

However, now, the public majorly relies on internet sources for reading online. One of the main reasons online have become more popular than physical books is that they are much more accessible. The public can easily access any online book with an internet connection, unlike physical books in which the buyer goes to a bookstore in person. Various companies have been now focusing on launching their books online. For instance, in 2020, Katha has partnered with Kindle and initiated its 15 books available on the digital platform. Katha books offer means of exploring connections and differences existing in the world by using appealing visuals and imaginative narrations.

Rising cost of online books

The rising cost of online books can be a major factor restraining the text-to-speech software market growth. With the rising popularity of online books, manufacturers are now increasing the rate of online books, which is incomparable to the printed books. For example, an education textbook called An Integrated Play-based Curriculum for Young Children was published offered to libraries for US$ 49.9 (£36.99) in print but around US$ 647.8 (£480) for an online book that one student at a time can only read.

Moreover, the cost to libraries for one business studies book, Fundamentals of Corporate Business, published by McGraw Hill, was $US 89.07 (£65.99) in print and US$ 712.6 (£528) as a single user book. The scenarios mentioned above force consumers to opt for hardcover books, which will be a major factor in restraining market growth.

Covid-19 Impact Analysis

Due to the pandemic, the online books industry has grown significantly. The pandemic and the closure of top bookstores across the world are pushing up online books adoption. For instance, over 2 million new users have joined with Kobo throughout the pandemic. The e-reader version of a book is more effective than a hardcover and numerous online book providers give huge discounts on books, thus inviting first-time buyers. According to a survey, citizens in the UK have nearly doubled their time reading books in the lockdown.

Moreover, an online book is an eco-friendly choice as it lessens paper consumption used for paper books. Online books can be quickly downloaded and can be saved on the device. It is likely to continue the market growth over the forecast period after the pandemic. In addition, the coronavirus-led national lockdown in almost every country in the region. As bookstores continue to follow the lockdown order, educational organizations have surged demand for online books.

Segment Analysis

By product, the online books market is segmented into education, science, technology & medicine, literature & fiction, mystery & suspense, business & money and others.

Expanding the range of educational content is boosting the sales for the online books market

Many students globally are interested in digital educational books and are buying customized digital books for their education. Online learning is amongst the prime trends that have hit up swiftly in the digital age. Its growth is enormous and not showing any indications of relapsing. Leading digital education content publishers are implementing marketing strategies to advance digital study materials among students. Such promotions are reducing the need to purchase textbooks.

For instance, in 2020, Cengage Learning announced its new subscription model, "Cengage Unlimited." The subscription grants access to most of the courses and digital books in 70 disciplines. Numerous U.S. universities such as University of Missouri and Ultimate Medical Academy have already subscribed to Cengage Unlimited. Such innovative products offered by digital education content publishers will drive the market's growth during the forecast period.

Geographical Analysis

The rising adoption of electronic devices for reading content is expected to boost the North America online books market

North America region holds the significant market share for the online books market globally. The key factors driving the global online books market in the region are technological advancement and sophistication of reading devices that present a similar exposure to addressing an actual book. The increasing adoption of electronic devices for reading content is one of the major factors for the rising sales of online books.

The easy access for a wide variety of online book libraries through online assistance is being consumed over the internet, thus emerging as effective alternatives to the traditional delivery method. Services available for these online books, such as e-lending, have also supported the adoption of online books across the region. According to the industry analysis, almost 191 million were sold in the U.S. in 2020.

Publishers have also rapidly reacted to consumers' fast-growing approval of new reading devices by constantly expanding new concepts of books. There have been various initiatives by the organizations in the region. For instance, in 2019 American Library Association and Public Library Association announced a public campaign in response to efforts to limit library access to online books.

Competitive Landscape

The online books market is highly competitive. Companies are focusing on providing online books with numerous disciplines and languages to attract a global audience. Some of the key players contributing to the market's growth are Amazon, Apple, Barnes & Noble, Google, Smashwords, Inc., HarperCollins Publishers, Lulu Press, Inc., Hachette Book Group, Kobo, Scribd, Inc. and others. The major players are adopting various new strategies to dominate the market, such as expanding portfolio, launching new disciplines, acquisitions and collaborations, contributing to the global growth of the online books market.

Amazon Inc.

  • Overview: Amazon.com, Inc. is a multinational conglomerate that focuses on e-commerce, digital streaming, artificial intelligence and cloud computing. It is one of the biggest companies in its information technology industry, including Apple, Google, Microsoft and Facebook.
  • Product Portfolio: The Company offers a broad set of global cloud-based products, including compute, e-books and other services.
  • Key Development: For instance, in 2021- Amazon is giving two free months of Kindle Unlimited after signing up for the service. Kindle Unlimited is a subscription service with a selection of more than one million books and select magazines.

Why Purchase the Report?

  • Visualize the online books market segmentation by product, language, end-user and region, highlighting the key commercial assets and players.
  • Identify commercial opportunities in online books by analyzing trends and co-development deals.
  • Excel data sheet with thousands of data points of online books market-level 4/5 segmentation.
  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
  • Product mapping in excel for the key product of all major market players

The global online books market report would provide approximately 61 market data tables, 63 figures, and 180 pages.

Target Audience

  • Service Providers/ Buyers
  • Manufacturers
  • Colleges
  • Schools
  • EdTech Companies
  • Distributors
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies
  • Manufacturers

Table of Contents

1. Global Online Books Market Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Global Online Books Market - Market Definition and Overview

3. Global Online Books Market - Executive Summary

  • 3.1. Market Snippet by Product
  • 3.2. Market Snippet by Language
  • 3.3. Market Snippet by End-User
  • 3.4. Market Snippet by Region

4. Global Online Books Market-Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing internet penetration coupled with inclination towards online content
      • 4.1.1.2. XX
    • 4.1.2. Restraints
      • 4.1.2.1. Rising cost of online books
      • 4.1.2.2. XX
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Global Online Books Market - Industry Analysis

  • 5.1. Porter's Five Forces Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. Global Online Books Market - Covid-19 Analysis

  • 6.1. Analysis of Covid-19 on the Market
    • 6.1.1. Before Covid-19 Market Scenario
    • 6.1.2. Present Covid-19 Market Scenario
    • 6.1.3. After Covid-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. Global Online Books Market - By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Education*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Science, Technology & Medicine
  • 7.4. Literature & Fiction
  • 7.5. Mystery & Suspense
  • 7.6. Business & Money
  • 7.7. Politics & Social Sciences
  • 7.8. Sports & Outdoors
  • 7.9. Others

8. Global Online Books Market - By Language

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Language
    • 8.1.2. Market Attractiveness Index, By Language
  • 8.2. English*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Mandarin
  • 8.4. French
  • 8.5. Spanish
  • 8.6. Arabic
  • 8.7. Hindi
  • 8.8. Russian
  • 8.9. Others

9. Global Online Books Market - By End-User

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.1.2. Market Attractiveness Index, By End-User
  • 9.2. Higher Ed*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Professional
  • 9.4. PreK- 12
  • 9.5. Others

10. Global Online Books Market - By Region

  • 10.1. Introduction
  • 10.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.3. Market Attractiveness Index, By Region
  • 10.4. North America*
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Language
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. U.S.
      • 10.4.6.2. Canada
      • 10.4.6.3. Mexico
  • 10.5. Europe
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Language
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. Germany
      • 10.5.6.2. UK
      • 10.5.6.3. France
      • 10.5.6.4. Italy
      • 10.5.6.5. Spain
      • 10.5.6.6. Rest of Europe
  • 10.6. South America
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Language
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.6.6.1. Brazil
      • 10.6.6.2. Argentina
      • 10.6.6.3. Rest of South America
  • 10.7. Asia-Pacific
    • 10.7.1. Introduction
    • 10.7.2. Key Region-Specific Dynamics
    • 10.7.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.7.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Language
    • 10.7.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.7.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.7.6.1. China
      • 10.7.6.2. India
      • 10.7.6.3. Japan
      • 10.7.6.4. Australia
      • 10.7.6.5. Rest of Asia-Pacific
  • 10.8. Middle East and Africa
    • 10.8.1. Introduction
    • 10.8.2. Key Region-Specific Dynamics
    • 10.8.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.8.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Language
    • 10.8.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Global Online Books Market - Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Global Online Books Market- Company Profiles

  • 12.1. Amazon*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Key Highlights
    • 12.1.4. Financial Overview
  • 12.2. Apple
  • 12.3. Barnes & Noble
  • 12.4. Google
  • 12.5. Smashwords, Inc.
  • 12.6. HarperCollins Publishers
  • 12.7. Lulu Press, Inc.
  • 12.8. Hachette Book Group
  • 12.9. Kobo
  • 12.10. Scribd, Inc.

LIST NOT EXHAUSTIVE

13. Global Online Books Market - Premium Insights

14. Global Online Books Market - DataM

  • 14.1. Appendix
  • 14.2. About Us and Services
  • 14.3. Contact Us