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市場調查報告書

商品編碼

1325307

全球精釀汽水市場 - 2023-2030

Global Craft Soda Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 122 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

2022年，全球精釀蘇打水市場規模達到6.832億美元，預計到2030年將達到10.248億美元，預計在2023-2030年預測期間年複合成長率為5.2%。精釀汽水市場的一個突出趨勢是對優質和異國原料的需求不斷成長。消費者越來越被精釀蘇打水所吸引，這些精釀蘇打水提供獨特且富有冒險精神的口味，其靈感通常來自全球美食和當地美食。

在消費者對獨特手工飲料的偏好不斷變化的推動下，精釀汽水市場正在經歷強勁成長。該市場提供各種手工蘇打水，可滿足不同的口味偏好和飲食要求，例如有機和低糖選擇。隨著消費者尋求真實性和新的口味體驗，精釀汽水品牌不斷利用異國情調的原料和創意口味進行創新。

人們對帶有天然和清潔標籤的飲料的日益青睞是精釀汽水市場的重要推動力。隨著消費者越來越注重健康並尋求食品和飲料選擇的透明度，他們被採用可識別的天然成分製成且不含人工添加劑的精釀蘇打水所吸引。陽光工藝汽水公司在重新制定工藝蘇打水配方以消除人工色素和香料後，銷量顯著增加。

市場動態

風味創新和客製化正在推動市場的成長

精釀汽水市場是由持續的風味創新和提供個性化飲料體驗的能力推動的。精釀汽水品牌不斷嘗試獨特的風味組合，從不同的文化影響、時令水果和植物中汲取靈感。通過定期推出令人興奮的新口味，這些品牌讓消費者保持參與並渴望嘗試不同的東西。

此外，客製化工藝蘇打水的選擇，允許消費者混合搭配口味或創造他們的混合物，已經成為一個引人注目的賣點。這種程度的客製化創造了一種主人翁感和冒險感，培養品牌忠誠度並推動重複購買。 TasteCrafters 是一家領先的精釀蘇打水品牌，在其網站上提供“創建您的混合”功能，客戶可以選擇自己喜歡的蘇打水基料，並將其與各種天然香料混合，製作出獨特的飲料。

食物搭配和烹飪合作推動精釀汽水市場成長

精釀蘇打水在食物搭配和烹飪合作中的適應性推動了其全球擴張。精釀汽水公司正在與餐館、咖啡館和烹飪場所合作，開發與各種餐點和美食相匹配的獨特汽水搭配。由於這一趨勢，精釀蘇打水已從獨立飲料發展成為改善用餐體驗的精緻搭配。

此外，精釀汽水公司正在探索與廚師和調酒師合作，開發專為某些菜單或活動製作的限量版汽水，以激發顧客的興奮感並在顧客中建立一種獨特感。 Artisan Bubbles 與一位著名廚師合作，創造了一系列充滿香草和香料的手工蘇打水，以補充餐廳的品嚐菜單。

儘管手工飲料的需求不斷成長，但手工汽水市場仍面臨分銷障礙

精釀汽水市場的一項重大限制是精釀汽水品牌面臨的市場滲透率和分銷挑戰有限。與擁有成熟分銷網路和廣泛供應的主流汽水品牌不同，精釀汽水往往難以覆蓋更廣泛的消費者群體。傳統零售管道缺乏知名度以及大規模配銷通路有限可能會阻礙其成長潛力。

精釀汽水公司可能會發現與大型飲料公司競爭具有挑戰性，因為大型飲料公司可以在超市和便利店提供大量的貨架空間。此外，分銷物流和成本對於小型精釀汽水生產商來說可能會令人望而卻步，阻礙他們有效地進入遙遠的或國際市場。

COVID-19 影響分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態（包括與新冠疫情前情景相比的大流行期間和大流行後的價格變化）、供需譜（需求和供應變化）供應由於貿易限制、封鎖和後續問題）、政府舉措（政府機構振興市場、部門或行業的舉措）和製造商戰略舉措（此處將介紹製造商為緩解新冠疫情問題所做的努力）。

Market Overview

Global Craft Soda Market reached US$ 683.2 million in 2022 and is expected to reach US$ 1,024.8 million by 2030 and is expected to grow with a CAGR of 5.2% during the forecast period 2023-2030. A prominent trend in the craft soda market is the increasing demand for premium and exotic ingredients. Consumers are increasingly drawn to craft sodas that offer unique and adventurous flavors, often inspired by global cuisines and local delicacies.

The craft soda market is experiencing robust growth, driven by consumers' changing preferences for unique and artisanal beverages. This market offers a wide array of handcrafted sodas, catering to diverse taste preferences and dietary requirements, such as organic and low-sugar options. As consumers seek authenticity and new taste experiences, craft soda brands continue to innovate with exotic ingredients and creative flavors.

The growing preference for beverages with natural and clean labels is a significant driver in the craft soda market. As consumers become more health-conscious and seek transparency in their food and beverage choices, they are drawn to craft sodas made with recognizable, natural ingredients and free from artificial additives. Sunshine craft soda co. experienced a notable increase in sales after reformulating their craft soda recipes to eliminate artificial colors and flavors.

Market Dynamics

Flavor Innovation and Customization are Driving the Growth of the Market

The craft soda market is driven by continuous flavor innovation and the ability to offer personalized beverage experiences. Craft soda brands are constantly experimenting with unique flavor combinations, drawing inspiration from diverse cultural influences, seasonal fruits, and botanicals. By introducing new and exciting flavors regularly, these brands keep consumers engaged and eager to try something different.

Additionally, the option to customize craft sodas, allowing consumers to mix and match flavors or create their blends, has become a compelling selling point. This level of customization creates a sense of ownership and adventure, fostering brand loyalty and driving repeat purchases. TasteCrafters, a leading craft soda brand, offers a Create Your Blend feature on its website, where customers can select their preferred soda base and mix it with a variety of natural flavors to craft their unique beverages.

Food Pairing and Culinary Collaborations Propels Craft Soda Market Growth

The adaptability of craft soda in food pairings and culinary collaborations has fuelled its global expansion. Craft soda companies are collaborating with restaurants, cafes, and culinary venues to develop unique soda pairings that match a variety of meals and cuisines. Craft sodas have evolved from independent beverages to sophisticated accompaniments that improve dining experiences as a result of this trend.

Furthermore, craft soda companies are exploring collaborations with chefs and mixologists to develop limited-edition sodas that are specifically made for certain menus or events, boosting excitement and establishing a sense of exclusivity among customers. Artisan Bubbles worked with a renowned chef to create a line of craft sodas filled with fragrant herbs and spices to complement the restaurant's tasting menu.

Craft Soda Market Faces Distribution Hurdles in Spite of Growing Demand for Artisanal Beverages

One significant restraint in the craft soda market is the limited market penetration and distribution challenges faced by craft soda brands. Unlike mainstream soda brands with established distribution networks and widespread availability, craft sodas often struggle to reach a broader consumer base. The lack of visibility in conventional retail channels and limited access to large-scale distribution can hinder their growth potential.

Craft soda companies might find it challenging to compete with larger beverage companies, which can afford significant shelf space in supermarkets and convenience stores. Additionally, distribution logistics and costs can be prohibitive for smaller craft soda producers, preventing them from reaching distant or international markets effectively.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global craft soda market has been segmented by product type, target consumer, flavor, and region.

Organic Craft Soda Gains Traction as Health-Conscious Consumers Seek Natural and Sustainable Beverage Choices

Organic craft soda represents a growing segment in the market, accounting for approximately 20% of the total market share. This type of soda is distinctively crafted using natural ingredients and produced in smaller batches, falling under the categories of artisanal soda, small-batch soda, and handcrafted soda. Manufacturers of organic craft soda place a strong emphasis on sourcing high-quality, organic ingredients, free from synthetic additives and artificial flavors.

Organic craft soda caters to health-conscious consumers seeking beverages that align with their desire for cleaner and more natural products. By offering a healthier alternative to conventional sodas, organic craft soda is gaining popularity, and its market share is steadily increasing. As consumer demand for organic and natural products continues to rise, manufacturers are investing in product innovation and marketing strategies to tap into this growing segment and capitalize on the shift towards more sustainable and health-oriented choices.

Geographical Analysis

Asia-Pacific Emerges as a Growing Force in the Craft Soda Market

By region, the global craft soda market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The craft soda market size in the Asia-Pacific region is witnessing significant growth, driven by increasing consumer interest in unique and artisanal beverage options. The market encompasses a wide range of craft soda products, including flavored soda, soda syrups, soda concentrates, cane sugar soda, and organic soda. These beverages are crafted with care, using natural ingredients and creative flavors to cater to diverse consumer preferences.

As the demand for craft soda continues to rise, the craft soda market size in the Asia-Pacific region is expanding steadily. Artisanal soda manufacturers are focusing on product innovation, branding, and distribution strategies to capture a larger market share. Consumers' desire for healthier alternatives and experiences that go beyond conventional sodas is fuelling the growth of the market.

Competitive Landscape

The major global players in the market include Brix Soda Co., Jones Soda Co., Reed's Inc., Boylan Bottling Co., Appalachian Brewing Co., SIPP eco beverage Co., Crooked Beverage Co., Bruce Cost Ginger Ale., The Original Craft Soda Company, and Boylan Bottling Co.

Why Purchase the Report?

To visualize the global craft soda market segmentation based on type, target consumer, flavor, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of craft soda market-level with all segments.
The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global craft soda market report would provide approximately 61 tables, 57 figures, and 190 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Target Consumer
3.3. Market Snippet, by Flavor
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturer's Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Conventional*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Organic

8. By Target Consumer

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
- 8.1.2. Market Attractiveness Index, By Target Consumer
8.2. Teenagers*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Young Adults
8.4. Middle-Aged Adults

9. By Flavor

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.1.2. Market Attractiveness Index, By Flavor
9.2. Root beer*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Lemon
9.4. Orange
9.5. Ginger
9.6. Cane
9.7. Cherry
9.8. Coconut
9.9. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Brix Soda Co.
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Jones Soda Co.
12.3. Reed's Inc.
12.4. Boylan Bottling Co.
12.5. Appalachian Brewing Co.
12.6. SIPP eco beverage co.
12.7. Crooked Beverage Co.
12.8. Bruce Cost Ginger Ale.
12.9. The Original Craft Soda Company
12.10. Boylan Bottling Co.

LIST NOT EXHAUSTIVE