Global Organic Pet Food - 2021-2028
The Global Organic Pet Food Market is expected to grow at a high CAGR of 4.60% during the forecasting period (2020-2028).
Organic pet foods use certified organic ingredients and are free from pesticides, growth hormones, synthetic fertilizers, antibiotics, by-products & bioengineering. Organic pet food possesses high nutrition levels and comprises organic meats, fruits, vegetables, minerals, & vitamins.
The rising pet anthropomorphism and growing awareness of synthetic pet food's adverse health effects result in a significant consumer shift towards organic pet food. A large spectrum of pet parents in the U.S. and the European region treats pets as members of their families. This has resulted in feeding pets with human-grade ingredients. The pet owners are turning more conscious of their pet health and are focusing on the safety and nutritional efficacy of the food they feed to their pets. The growing pet population across the globe contributes to the growth of the market during the forecast period. Currently, 54% of US households own at least one pet, representing 68 million households across the country.
The key benefits of organic pet food include a longer life expectancy of pets, a healthier lifestyle, fewer diagnostic disorders, healthy weight, and decreased occurrence of ailments and allergies in companion animals. Growing demand for organic and all-natural pet food from pet owners worldwide due to its zero-chemical nature is the major factor driving the global organic pet food market. side effects in synthetic and chemically produced pet food led to increased consumer preference towards organic pet food. For instance, in one study conducted by the manufacturer of ethoxyquin and reported by the U.S. Food and Drug Administration, effects of ethoxyquin in pet food are dose independent and include Accumulation of haemoglobin pigment in the liver and Elevated liver enzymes in the blood. In 2021 alone, more than 110 pets have died from being poisoned from pet food that has since been recalled.
However, the high cost of organic food and lack of awareness among pet owners regarding organic pet food hinder the growth of the global organic pet food market. Adding to this, due to the tight regulations, organic recipes tend to be hard to find in stores. Certified organic dog foods must contain at least 95% organic ingredients which is practically not viable. Hence most of the organic pet foods are partially organic which is making it even harder to convince the pet parents into organic pet foods.
Pandemic had a positive impact on the global organic pet food market owing to the increase in pet sales in the lockdowns. The work from home scenario meant that people had to spend time alone and hence a lot of people adopted pets in order to cope up with loneliness. For instance, retailer and veterinary group Pets at Home revenues jumped by 7.9% to a record £1.14 billion in the 12 months following the first lockdown. Millennials are among the majority of this added pet parents which added to the sales of organic pet foods, since they comparatively spend more on pet foods than other generations.
However, this boom is expected to be short-lived since majority of the new pet owners are not happy with their decision to adapt their pet. According to Wood Green, the Animals Charity, pet behaviour helpline now receives 66% more calls each month, on average, than it did last June. A survey of more than 2,000 pet owners by insurer Petplan found that nearly half (46%) of people aged 18 to 34 regret their decision to get a pet during lockdown, and a third (32%) of people aged 35 to 54 feel the same.
The global organic pet food market is segmented based on food from dry food, wet food and frozen food. Dry pet food dominates the global organic pet food market due to its low-price tag and the convenience of dry pet food over its compatriots. Longer shelf life associated with increasing demand for dry pet food by pet owners due to its non-spillage and easy storage advantages also contributes to the growth of the dry pet food market globally.
By pets, the global organic pet foods market has been segmented into dogs, cats, fish, birds among others. Dogs and Cats combined covers more than 70% of the global pet food market. This is largely attributed to the large number of these animals as pets across the globe. Approximately 470 million dogs are actually kept as pets, and around 370 million pet cats are in the world.
By region, the global organic pet food market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and America.
North America dominated the global organic pet food market due to the pet population's high presence and increased spending by pet owners on healthy and organic food. Increased disposable income across the region is also contributing to the growth of the market. According to pet secure, 9 out of 10 Americans consider their pets as family members and spend more than $50 billion per annum on their pets. Moreover, the increasing number of millennial pet parents who spend on premium pet food supports growth. Millennials makeup to 35% of the U.S. pet owners and spend comparatively more on pet food than other generations.
Asia Pacific is expected to grow at a high CAGR in the forecast period owing to the increasing number of pet owners in China and India. India has the highest growth rate for pet dog population and is expected to cross 30 million by 2023. With increasing urbanization, the growth rate will only get higher.
Organic pet food evolved as the lucrative segment of the pet food market across the globe. Major pet food companies such as Nestle, General Mills, and Colgate-Palmolive Company have entered the organic business to dominate the pet food market. The entry of these global giants promises long-term growth potential for organic pet food products. The financial stability of these companies helps expand their organic portfolio through acquisitions and new product launches, thus upholding the feed preferences of pet owners with time.
Purina is an American subsidiary of Nestle, based in St. Louis, Missouri. It produces and markets pet food, treats and cat litter. The company was formed in 2001 by combining Nestle's Friskies Petcare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally (1st being Mars Petcare) and the largest in the United States. Purina has more than 15,000 employees and has operations in North America, Asia, Africa, Europe, Latin America and Oceania.
Other key players in the global organic pet foods market include: Natural Balance Pet Foods, Inc., Newman's Own Organics, Petguard Holdings, LLC, and Darwin's Natural Pet Products.
*The global organic pet food report would provide access to approximately 61 market data tables, 54 figures and 198 pages.