全球抹茶市場 - 2023-2030

市場概述

全球抹茶市場在2022年達到29億美元，預計到2030年將見證有利可圖的成長，達到64億美元。在2023-2030年的預測期間，該市場預計將呈現10.2%的複合年成長率。

年輕的茶葉被採摘下來，用花崗岩巨石磨成薄薄的綠色粉末，以生產被稱為抹茶的綠茶變體。因為抹茶比普通綠茶葉含有更多的葉綠素，所以它是一種充滿活力的綠色。由於其抗氧化劑含量高，抹茶對人的健康有好處。它能提高新陳代謝，燃燒熱量，降低膽固醇，降低血糖，同時增強情緒，推動抹茶市場的成長。

根據美國國家生物技術資訊中心（NCBI）的數據，當植物在生長階段被遮蔽時，生理活性化合物的合成和積累過程，如茶氨酸、咖啡因、葉綠素和其他形式的兒茶素，會得到促進。消費者繁忙的生活方式和不斷變化的飲食偏好為全球抹茶市場需求提供了大量的潛力。

市場動態

與抹茶有關的健康益處正在推動市場成長。

該產品的氨基酸濃度幾乎比傳統的紅茶和綠茶高五倍。該產品的氨基酸，"L-茶氨酸"，可以降低壓力，鼓勵放鬆，提高精神清晰度和寧靜度，並防止慢性疾病，如2型糖尿病和消化系統問題。

根據全國慢性病主任協會的說法，患有慢性病和精神健康問題的人佔全國每年3.8兆美元醫療費用的90%。根據抗擊慢性病夥伴關係發布的最新報告，到2030年，美國治療七種最流行的慢性病的費用每年將達到2兆美元，或每人8,600美元。

根據同一份報告，減少有害行為可能每年防止110萬人死亡。因此，由於世界各地生活方式疾病的發病率上升，正在鼓勵客戶吃更多的營養食品和飲料，反過來，在2023-2030年的預測期間，抹茶市場的成長也在推動。

抹茶的高價格限制了市場的成長

與其替代品相比，抹茶的價格相當高，將阻礙市場的發展。由於土壤和環境類型的限制，抹茶只能在日本京都地區的宇治和愛知地區的西尾種植，這提高了生產成本。抹茶是由生長在陰涼處的山茶植物的天茶葉製成。它的成本可能是傳統綠茶的3至6倍。

例如，抹茶對大多數人來說應該沒有問題，但不是每個人都會喜歡它，因為它含有比綠茶更多的咖啡因。例如，哈佛健康出版社建議，有心臟問題的人也應遵守每天200毫克的咖啡因限制。

COVID-19影響分析

COVID-19分析包括COVID前情況、COVID情況和COVID後情況以及定價動態（包括大流行期間和之後的定價變化與COVID前情況的比較）、需求-供應譜（由於貿易限制、封鎖和後續問題造成的需求和供應轉變）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（這裡將涉及製造商為緩解COVID問題所做的工作）。

目錄

第一章：方法和範圍

• 研究方法
• 報告的研究目標和範圍

第二章：市場定義和概述

第三章：執行摘要

• 按等級分類的市場分析
• 按應用分類的市場分析
• 按地區分類的市場分析

第四章：市場動態

• 影響市場的因素
  • 驅動因素
  • 限制因素
  • 機會
  • 影響分析

第五章：行業分析

• 波特的五力分析
• 供應鏈分析
• 價格分析
• 監管分析

第六章：COVID-19分析

• 對COVID-19的市場分析
  • COVID-19之前的市場情況
  • COVID-19期間的市場情況
  • COVID-19之後和未來的情況
• 在COVID-19期間的定價動態
• 需求-供應譜系
• 大流行期間與市場有關的政府計劃
• 製造商的戰略計劃
• 結語

第七章：按等級分類

• 儀式性的
• 烹飪類
  • 經典
  • 優質
  • 營養成分
  • 咖啡館
  • 廚房

第8章：按應用分類

• 普通茶
• 抹茶飲料
• 食品
• 個人護理和化妝品

第9章：按地區分類

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳大利亞
  • 亞太其他地區
• 中東和非洲

第十章：競爭格局

• 競爭格局
• 市場定位/佔有率分析
• 合併和收購分析

第十一章：公司簡介

• AIYA CO., LTD
  • 公司概述
  • 產品組合和說明
  • 財務概況
  • 主要發展情況
• The AOI Tea Company
• Ippodo Tea Co., Ltd
• Vivid Vitality Ltd
• DoMatcha
• Encha
• TEAJA Organic
• ITO EN, LTD.
• Midori Spring LTD
• Jade Monk LLC.

第十二章：附錄

Market Overview

The Global Matcha Market reached US$ 2.9 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6.4 billion by 2030. The market is expected to exhibit a CAGR of 10.2% during the forecast period 2023-2030.

Young tea leaves are plucked and ground into a thin green powder using granite boulders to produce the green tea variation known as matcha. Because matcha contains more chlorophyll than regular green tea leaves, it is a vibrant green. Due to its high antioxidant content, matcha is good for one's health. It raises metabolism, burns calories, lowers cholesterol, and lowers blood sugar while enhancing mood, driving the matcha market growth.

The processes of synthesis and accumulation of physiologically active compounds, such as theanine, caffeine, chlorophyll, and other forms of catechins, are facilitated when plants are shaded during their growth stage, according to the National Centre for Biotechnology Information (NCBI). The hectic lifestyles of consumers and shifting dietary preferences present numerous potentials for matcha market demand globally.

Market Dynamics

The Health Benefits Associated with Matcha is Driving the Market Growth.

The product has an amino acid concentration almost five times higher than conventional black and green tea. The product's amino acid, "L-theanine," can lower stress, encourage relaxation, improve mental clarity and tranquillity, and guard against chronic illnesses like type 2 diabetes and digestive issues.

According to the National Association of Chronic Disease Directors, people with chronic diseases and mental health issues are responsible for 90% of the nation's $3.8 trillion in annual healthcare costs. According to an update released by the Partnership to Fight Chronic Disease, by 2030, the expense of treating the seven most prevalent chronic diseases in the United States will total $2 trillion annually or $8,600 per person.

According to the same report, reducing harmful behaviors might prevent 1,100,000 deaths annually. Hence, customers are being encouraged to eat more nutritious foods and beverages because of the rising incidence of lifestyle diseases throughout the world, which in turn, the matcha market growth is driving during the forecast period of 2023-2030.

The Higher Price of Matcha is Limiting the Market Growth

Matcha's considerably higher price will hamper the market compared to its alternatives. Due to limitations in soil and environment type, matcha can only be grown in Uji in the Kyoto region and Nishio in the Aichi region of Japan, which raises the cost of production. Matcha is made from tencha leaves of the Camellia sinensis plant that are grown in the shade. It could cost anywhere from 3 to 6 times as much as conventional green tea.

For instance, Matcha should be fine for most individuals, but not everyone will enjoy it because it contains more caffeine than green tea. For instance, Harvard Health Publishing advises that individuals with cardiac problems should also adhere to a daily caffeine limit of 200 mg.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Matcha Market is segmented based on grade, application, and region.

In the Global Market of Matcha, the Regular Tea Holds the Largest Market Share.

The Global Matcha Market has been segmented by grade into regular tea, matcha beverages, food, personal care. The regular tea segment held the largest matcha market share of 62.6% in 2022 in the matcha market analysis report.

The segment's growth is due to the substantial health benefits of matcha when taken as normal tea. Due to matcha's purifying and energising qualities, its popularity in cafes has expanded in response to the growing demand for low-calorie beverages. Starbucks Corporation and other well-known coffee shops offer matcha drinks on their menu, which is increasing the demand for matcha in regular tea, hence driving the matcha market growth.

Geographical Analysis

The Asia-Pacific Held the Largest Share in Matcha Market.

In the Matcha market analysis, the Asia-Pacific matcha market held the largest market share of 58.4% in 2022. The Asia Pacific region's product industry focus was mostly influenced by ancient tea traditions from China and Japan. Due to rising health awareness, it is also projected that nations like Australia, Singapore, and India will become prospective markets.

However, because of its health advantages and growing consumer interest, matcha is anticipated to become much more well-liked in the Asia-Pacific region during the forecast period of 2023-2030.

Competitive Landscape

The major global players in the market: Aiyo Co. Ltd., The AOI Tea Company, Ippodo Tea Co., Ltd, Vivid Vitality Ltd., DoMatcha, Encha, TEAJA Organic, ITO EN, LTD., Midori Spring LTD, and Jade Monk LLC.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The Global Matcha Market was directly and negatively impacted by the COVID-19 outbreak. The distribution channels were badly impacted by lockdowns to stop and contain the outbreak. Disrupted distribution channels have an impact on value-adding operations by reducing the marketability of finished goods.

The growing and processing of tea requires less labor than the matcha sector, which requires more labor. The production of high-quality tea was hampered by the announcement of aggressive containments, which fell around the busiest times for collecting fine tea leaves.

Global Recession Impact:

Over the past two years, prices have increased significantly because of the high inflation rates in developed economies around the world. It is anticipated that the aggregate purchasing power will considerably affect developing economies and is thought to be non-beneficial in many ways, including the lessened consumer buying of matcha-based products.

Why Purchase the Report?

• To visualize the global matcha market segmentation based on grade, application, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of matcha market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Matcha Market Report Would Provide Approximately 93 Tables, 109 Figures And 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Grade
• 3.2. Market Snippet by Application
• 3.3. Market Snippet by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Market Scenario Before COVID-19
  • 6.1.2. Market Scenario During COVID-19
  • 6.1.3. After COVID-19 and Future Scenario
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Grade

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 7.1.2. Market Attractiveness Index, By Grade
• 7.2. Ceremonial*
  • 7.2.1.1. Introduction
  • 7.2.1.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Culinary
  • 7.3.1. Classic
  • 7.3.2. Premium
  • 7.3.3. Ingredient
  • 7.3.4. Cafe
  • 7.3.5. Kitchen

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Regular Tea*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Matcha Beverages
• 8.4. Food
• 8.5. Personal Care and Cosmetics

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The U.K.
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. AIYA CO., LTD
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. The AOI Tea Company
• 11.3. Ippodo Tea Co., Ltd
• 11.4. Vivid Vitality Ltd
• 11.5. DoMatcha
• 11.6. Encha
• 11.7. TEAJA Organic
• 11.8. ITO EN, LTD.
• 11.9. Midori Spring LTD
• 11.10. Jade Monk LLC.

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us