Global Sugar Free Beverages Market - 2021-2028
無糖飲料是一類特殊的飲料，通過使用人工或天然甜味劑代替糖來減少含糖飲料的負面影響。此類飲料的設計是考慮到不斷增長的肥胖和糖尿病人群。多項研究表明，無糖飲料對控制體重和預防 2 型糖尿病具有積極作用。因此，由於健康和保健趨勢的上升，無糖飲料變得越來越受歡迎。它們包括水果和蔬菜汁、軟飲料、能量飲料、牛奶飲料和其他食品，並有各種口味，包括無麩質和有機食品。由於對肥胖和糖尿病的興趣日益濃厚，消費者的偏好正在發生變化。預計未來全球無糖飲料市場將增長。
Sugar free beverages is the special category of beverages which uses artificial or natural sweeteners in place of sugar, thereby reducing the negative effects of sugar sweetened beverages. This category of beverages has especially been designed keeping track of the rising obese population coupled with the growing diabetic population. Sugar free beverages have been proved by several studies to have positive impact on weight management as well as prevention of type 2 diabetes. Thus, sugar-free drinks have become increasingly popular as a result of the growing health and wellness trend. Fruit and vegetable juices, soft drinks, energy drinks, dairy beverages, and other foods are among the products available, which also comes in a variety of flavors, including gluten-free, organic, and more. Consumer preferences have shifted as a result of rising concerns about obesity and diabetes. The global sugar free beverages market valued USD XX million in 2020 and is estimated to reach USD XX million by 2028, growing at a CAGR of XX%
The rising prevalence of obese population is becoming a global concern, which has resulted in increased demand for sugar free beverages. According to CDC National Centre for Health Statistics estimates, during the year 2017-2018, the prevalence of obesity was 42.2%, which lead to increase in cases of heart strokes. Thus, sugar-free beverages are being considered as an affective step towards reduction in obese population. This drink contains artificial sweeteners which are 600 times sweeter than the traditional sugar and hence used in small quantities which low-calorie content. Since more people are inclined towards a calorie deficit diet, it boosts the market demand. Widening spectrum of beverages can be an opportunity for the market. The introduction of different flavored energy drinks, fruit and vegetable juices are likely to gain consumers' interest.
Sugar free energy drinks are getting highly popular as the awareness in people towards leading a healthy life is increasing. Sugar free energy drinks have become a better replacement for carbonated soft drinks which had a significant contribution in the growing obesity issues. Some of the best-known sugar free energy drink brands like Red Bull, Monster and Rockstar are listed among the highly consumed sugar free energy drinks, which have replaced sugar with sweeteners like stevia, erythritol and sucralose. In addition to this, sugar free energy drinks before workout are trending nowadays as people are getting more health conscious and fitness driven. Energy drinks blended with new flavors containing zero sugar are especially gaining popularity among the fitness driven youth as pre-exercise consumption of a sugar-free energy drink has become a prerequisite for workouts among youngsters. Sugar free drinks containing caffeine has shown positive results towards improvement in the aerobic exercise performance.
North America has evolved as the largest market for sugar free beverages accounting for nearly XX% of the global sales revenue in 2020. The rising prevalence of obesity and diabetic population in the country, has resulted in people shifting towards sugar free lifestyle. Moreover, the steps taken by the United States and Canadian government towards increasing taxation on sugary beverages, has further helped the growth of the sugar free beverages market. United States has imposed soft drink taxes in four cities of California, keeping track of overconsumption of soft drinks in these cities., which has encouraged manufacturers to reformulate their product lineups in favor of sugar free drinks. Energy drinks are the fastest growing in the sugar free beverage category which is getting popular among millennials with 61% of the population consuming these beverages.
The World Health Organization found that a rise in fast food sales is correlated to a rise in body mass index, and Americans are very much fond of fast foods. Rising concerns regarding obesity and diabetes through extensive awareness means consecutively generate the demand for healthier food and beverage products in the market. The American consumers, therefore, accepted the Sugar-free concept offerings very well and so the manufacturers commenced repositioning and validating the recipe of the products as the primary strategy to serve the diverse demands and strengthen the consumer base. For instance, Heinz has introduced sugar-free ketchup which can be a part of fast foods to render the deliciousness, but with lesser calorie addition.
The global sugar free beverages market is highly fragmented with large number of beverages companies introducing new product lineups containing zero sugar. Some of the key players in the market include: They Hershey Company, Kellogg, Nestle, PepsiCo, and Mars Incorporated. The market competition is intensifying as manufacturers are strategizing their game play based on consumers increased demand for reduced sugar contents in their beverages. Consumers are very concerned about the health characteristics of their food, and of environmental and social impact, now more than ever. Owing to this, the major market players are coming up with new ideas to tackle the arising concerns to justify their supremacy. For instance, Nestle S.A introduced a KitKat bar that distills its sweet flavor from a cocoa fruit without any added refined sugar. Nestle is converting the cocoa pulp into a powder and adding it to chocolate as a sweetener. In Jan 2020, PepsiCo's Mtn Dew brand, added a sugar free variant to its existing carbonated soft drinks in the U.S.
The outbreak of covid-19 pandemic, was challenging especially for sugar free beverages. Though, the pandemic had major impact in terms of creating awareness in people regarding reduced sugar consumption, even then the sales of sugar free beverages reduced in volume. As the pandemic resulted in lockdowns, people were seen to be practicing healthy lifestyle at home and outsourcing of products was reduced. Moreover, economic crisis was also a major contributing factor which impacted the sales. However, it is expected that the sugar-free beverage market will recover from this loss caused by the global pandemic of COVID 19 as many people are becoming health conscious to increase their immunity.