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市場調查報告書
商品編碼
1019586

足球許可商品的全球市場 (2021年∼2028年)

Global Licensed Football Merchandise Market - 2021-2028

出版日期: | 出版商: DataM Intelligence | 英文 180 Pages | 商品交期: 約2個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

本報告提供全球足球許可商品的市場相關分析,提供市場規模趨勢預測,及淘汰賽·參與度·各類型·各終端用戶·各流通管道·各地區的詳細趨勢,主要的推動及阻礙市場要素,主要企業的簡介等相關調查。

目錄

第1章 全球足球許可商品市場:分析方法·範圍

第2章 全球足球許可商品市場:市場定義和概要

第3章 全球足球許可商品市場:摘要整理

第4章 全球足球許可商品市場:市場動態

  • 對市場的影響要素
    • 促進因素
    • 阻礙因素
    • 市場機會
    • 影響分析

第5章 全球足球許可商品市場:產業分析

  • 波特的五力分析
  • 供應鏈分析
  • 價格分析
  • 法規分析
  • 償付分析
  • 未滿足需求

第6章 全球足球許可商品市場:新型冠狀病毒感染疾病 (COVID-19)的分析

  • COVID-19對市場的影響分析
    • "COVID-19前" /過去的市場方案
    • "COVID-19中" /目前市場方案
    • "COVID-19後" /未來市場方案
  • COVID-19流行中的價格趨勢
  • 需求與供給的變動階段
  • 政府在COVID-19疫情下的市場相關措施
  • 各製造公司的策略展開情形
  • 結論

第7章 全球足球許可商品市場:各淘汰賽

  • 代表隊
    • 市場規模·與前一年同期相比成長率 (YoY)
    • 大陸間
    • 邀請賽
    • 青年
  • 俱樂部

第8章 全球足球許可商品市場:各參與度

  • 運動
  • 娛樂
  • 流行
  • 風扇

第9章 全球足球許可商品市場:各類型

  • 服裝
    • T恤
    • 保護蓋
    • 鞋子
    • 襪子
    • 袋子
    • 其他
  • 室內裝飾品
  • 餐具
  • 飾品
  • 玩具
  • 電玩遊戲
  • 其他

第10章 全球足球許可商品市場:各終端用戶

  • 男性
  • 女性
  • 孩童

第11章 全球足球許可商品市場:各流通管道

  • 離線
    • 批發店
    • 百貨商店
    • 專賣店
    • 超級市場
    • 其他
  • 線上

第12章 全球足球許可商品市場:各地區

  • 北美
    • 域內市場固有趨勢
    • 市場規模·與前一年同期相比成長率 (YoY):各淘汰賽
    • 市場規模·與前一年同期相比成長率 (YoY):各參與度
    • 市場規模·與前一年同期相比成長率 (YoY):各類型
    • 市場規模·與前一年同期相比成長率 (YoY):各終端用戶
    • 市場規模·與前一年同期相比成長率 (YoY):各流通管道
    • 市場規模·與前一年同期相比成長率 (YoY):各國
  • 歐洲
  • 南美
  • 亞太地區
  • 中東·非洲

第13章 全球足球許可商品市場:競爭情形

  • 競爭方案
  • 市場定位/佔有率分析
  • 企業合併·收購 (M&A)的分析

第14章 全球足球許可商品市場:企業簡介

  • Fanatics Inc
    • 企業概要
    • 產品的組合/概要
    • 近幾年趨勢
    • 主要的財務指標
  • Hanesbrands Inc
  • SBG Companies Limited
  • Adidas AG
  • Puma SE
  • Nike Inc
  • Columbia Sportswear
  • Everlast Worldwide
  • Newell Brands Inc
  • Ralph Lauren

第15章 全球足球許可商品市場:重要考察

第16章 關於DataM Intelligence

目錄
Product Code: DMOT3611

Market Overview

The licensed football merchandise market size was worth US$ XX billion in 2020 and is estimated to reach US$ XX billion by 2028, growing at a CAGR of XX % during the forecast period (2021-2028).

The football licensed merchandise consists of clothing, footwear, accessories, toys, games, housewares, jewelry, dinnerware, cosmetics and various other products. The licensed merchandise helps promote the club or team and provides trademarks to the users, including franchise or league, taglines, logos, and help generate significant revenue to both licenser and licensee. The football merchandise is gaining popularity because of high engagement from football clubs merchandise and expanding products now includes school bags, stationery, cups, and other miscellaneous stuff. The market distribution channel includes wholesale sellers, e-commerce, department stores, specialty stores and supermarkets.

Market Dynamics

The global licensed football merchandise market growth is driven by high fanbase for football, increasing popularity of the club leagues and expanding product portfolio for licensed merchandise.

Increasing popularity of club leagues

The licensed football merchandise market is expected to drive with the increasing popularity of club leagues globally due to global broadcasting via sports channels, online streaming, and mobile streaming providing new opportunities to attract and expand the merchandise portfolio globally. The companies are now focusing on launching club merchandise with increasing popularity of the tournaments. For example, in 2021, Online-first fashion retailer Souled Store has partnered with Liverpool Football Club to sell its licensed apparel in India. With this collaboration, the retailer has shifted into a new football merchandise category to strengthen its position in the country's fan merchandise market worth 1.5 billion dollars.

The market is also booming with demand for club jerseys of famous players specific. For example, in 2018, as Cristiano Ronaldo joined Juventus, the team successfully sold jerseys worth $60 million within 24 hours. In 2018- 2019, Manchester United sold shirts worth 3,250,000 million units.

Easy availability of fake products

The licensed football merchandise market is impacted by the easy availability of fake products in the market as these merchandises are sold for much cheaper rates than the usual retail price, they may be available in the market before the genuine goods are on general release and they are sold without official swing tags or labels.

Almost 65% consumers denied purchasing licensed merchandise as they are easily available in the market with cheap rates. Moreover, according to the Red Points report, 2017, the number of detections on social media of fake football shirts made were 252,000 in 2017. These scenariois are responsible for restraining the growth of global licensed football merchandise market in the forecast period.

COVID-19 Impact Analysis

Due to the pandemic, stakeholders across the licensed football merchandise industry have seen a notable impact as all the production work, factories and other activities were closed. The production was hindered by halts and supply chain disruption globally. After the pandemic, the governments still imposed various restrictions, such as working with half workforce and fewer operating hours hindering the market's production cycle. The losses incorporated with various leagues' cancellations postponed new merchandise launches and hosting matches without an audience, leading to low audience engagement and interest. For instance, FIFA estimated the loss from COVID-19 is likely to cost $14bn, impacting the market's growth. In Europe, matches in the Champions League and Europa League were played without an audience in February; the Euro 2020 league formatted to be hosted by 12 cities across the continent was postponed.

Segment Analysis

By type, the licensed football merchandise market is broadly classified into apparel, tableware, accessories, toys, and others.

The apparel market is expected to grow at the fastest CAGR during the forecast period (2021-2028)

The apparel segment is expected to hold the largest market for licensed football merchandise market with new jersey launches of the famous football clubs. In 2020, Nike Air Max and football jersey culture delivered the ultimate hybrid of streetwear and sports with traditional identities for club third kits. The launch included FC Barcelona's kit with vibrant colors of the city and its famous beach, Atletico de Madrid's kit with vivid neon green and marble-effect graphic, FC Internazionale Milano's kit with inspiration from iconic Air Max, AS Roma's kit with the club's history of black jerseys and embracing the safari print. Also, In 2020, Puma has signed a new long-term partnership with Dutch football club PSV Eindhoven to provide the club's official kit.

Moreover, in 2021, Puma launched its Influence Pack collection featuring four individual football jerseys, each inspired by a city and its football culture. Puma has linked with Copa90, NSS sports, Season zine, and Shukyu magazine to design and create football jerseys crafted from the cultures of London, New York, Naples, and Tokyo.

Geographical Analysis

Europe region holds the largest market for the global licensed football merchandise globally

Europe region holds the largest market share for the licensed football merchandise market globally and is expected to continue its dominance in the forecast period with high popularity for football in the region. At present, the region has 37 professional football leagues representing more than 1000 clubs in 30 countries. The region holds the highest number of football fans and football club games as well. The market has been continuously growing with increasing craze of fans towards the game and their favorite players.

The market has emerged with new product launches, partnerships and expansions in the region. According to the Brand Licensing Europe report, the sports industry now represents 10% of global sales for licensed merchandise, with expected sales of $27.8bn. In 2020, PUMA SA collaborated with football jersey designer company Football Gal to launch three customized FIGC football jerseys in tribute to Italian renaissance art and fashion culture. In 2019, LaLiga, the top tier of Spanish football, partnered with Global Crypto Offering Exchange and now users can avail exclusive brand tokens for the purchase of La Liga merchandise.

Moreover, in 2021, FC Internazionale Milano and Nike released its I M Collection by Nike, which includes the team's special-edition jersey. The collection pieces are brought together by a blocked, dazzling interpretation of the Nerazzurri stripes.

Competitive Landscape

The licensed football merchandise market is moderately competitive with the local player's presence followed by the global companies, contributing to the major share in the market growth. In addition, some of the key players contributing to the growth of the market are Hanesbrands Inc, SBG Companies Limited, Adidas AG, Puma SE, Fanatics Inc, Nike Inc, Subside Sports, Columbia Sportswear, Everlast Worldwide, Newell Brands Inc, Ralph Lauren and others. The major players are adopting various new strategies to dominate the market, such as launching new products, acquisitions and collaborations, which are contributing to the growth of the licensed football merchandise market globally.

Fanatics Inc

Overview: Fanatics Inc is a licensed sports merchandise provider with the breed of the retailer, part tech, part logistics expert, part e-commerce company and part manufacturer. The company was formed in 1995 and is headquartered in Jacksonville.

Product Portfolio: The Company has various sports brands with high-quality products for all sports and seasons, including Fanatics, FansEdge, Kitbag, Majestic, WinCraft and others to serve the insatiable real-time appetite of fans worldwide.

Key Development: In 2021, Fanatics signed a 50-50 joint venture with Hillhouse Capital to expand its sports licensed market in China to Fanatics' global partners.

Why Purchase the Report?

  • Visualize the segmentation of the licensed football merchandise market by tournament, engagement, type, end-users, distribution channel and region, highlighting the key commercial assets and players.
  • Identify commercial opportunities in the licensed football merchandise by analyzing trends and co-development deals.
  • Excel data sheet with thousands of data points of licensed football merchandise market-level 4/5 segmentation.
  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
  • Product mapping in excel for the key product of all major market players.

The global licensed football merchandise market report would provide access to an approx: 77 market data table, 75 figures and 260 pages.

Target Audience

  • Service Providers/ Buyers
  • Industry Investors/Investment Bankers
  • Education & Research Institutes
  • Research Professionals
  • Emerging Companies
  • Manufacturers
  • Distributors, logistic companies, etc

Table of Contents

1. Global Licensed Football Merchandise Market Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Global Licensed Football Merchandise Market - Market Definition and Overview

3. Global Licensed Football Merchandise Market - Executive Summary

  • 3.1. Market Snippet by Tournament
  • 3.2. Market Snippet by Engagement
  • 3.3. Market Snippet by Type
  • 3.4. Market Snippet by End Users
  • 3.5. Market Snippet by Distribution Channel
  • 3.6. Market Snippet by Region

4. Global Licensed Football Merchandise Market-Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. High fan base for football
      • 4.1.1.2. Increasing popularity of the club leagues
      • 4.1.1.3. Expanding product portfolio for licensed merchandise
    • 4.1.2. Restraints:
      • 4.1.2.1. Easy availability of fake products
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Global Licensed Football Merchandise Market - Industry Analysis

  • 5.1. Porter's Five Forces Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Reimbursement Analysis
  • 5.6. Unmet Needs

6. Global Licensed Football Merchandise Market - COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. Global Licensed Football Merchandise Market - By Tournament

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Tournament
    • 7.1.2. Market Attractiveness Index, By Tournament
  • 7.2. Country*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 7.2.3. Intercontinental
    • 7.2.4. Invitational
    • 7.2.5. Youth
  • 7.3. Club

8. Global Licensed Football Merchandise Market - Engagement

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Engagement
    • 8.1.2. Market Attractiveness Index, By Engagement
  • 8.2. Sports*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Entertainment
  • 8.4. Fashion
  • 8.5. Fans

9. Global Licensed Football Merchandise Market - By Type

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type
    • 9.1.2. Market Attractiveness Index, By Type
  • 9.2. Apparels*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 9.2.3. T-Shirt
    • 9.2.4. Cap
    • 9.2.5. Footwear
    • 9.2.6. Socks
    • 9.2.7. Bags
    • 9.2.8. Others
  • 9.3. Home Decorative
  • 9.4. Tableware
  • 9.5. Accessories
  • 9.6. Toys
  • 9.7. Video games
  • 9.8. Others

10. Global Licensed Football Merchandise Market - By End Users

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By End Users
    • 10.1.2. Market Attractiveness Index, By End Users
  • 10.2. Men*
    • 10.2.1. Introduction
    • 10.2.2. Market size analysis and y-o-y growth analysis (%)
  • 10.3. Women
  • 10.4. Kids

11. Global Licensed Football Merchandise Market - By Distribution Channel

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.1.2. Market Attractiveness Index, By Distribution Channel
  • 11.2. Offline*
    • 11.2.1. Introduction
    • 11.2.2. Market size analysis and y-o-y growth analysis (%)
    • 11.2.3. Wholesale Stores
    • 11.2.4. Department Stores
    • 11.2.5. Specialty Stores
    • 11.2.6. Supermarket
    • 11.2.7. Others
  • 11.3. Online

12. Global Licensed Football Merchandise Market - By Region

  • 12.1. Introduction
  • 12.2. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Region
  • 12.3. Market Attractiveness Index, By Region
  • 12.4. North America*
    • 12.4.1. Introduction
    • 12.4.2. Key Region-Specific Dynamics
    • 12.4.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Tournament
    • 12.4.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Engagement
    • 12.4.5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type
    • 12.4.6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By End Users
    • 12.4.7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.4.8. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
      • 12.4.8.1. U.S.
      • 12.4.8.2. Canada
      • 12.4.8.3. Mexico
  • 12.5. Europe
    • 12.5.1. Introduction
    • 12.5.2. Key Region-Specific Dynamics
    • 12.5.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Tournament
    • 12.5.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Engagement
    • 12.5.5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type
    • 12.5.6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By End Users
    • 12.5.7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.5.8. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
      • 12.5.8.1. Germany
      • 12.5.8.2. U.K.
      • 12.5.8.3. France
      • 12.5.8.4. Italy
      • 12.5.8.5. Spain
      • 12.5.8.6. Rest of Europe
  • 12.6. South America
    • 12.6.1. Introduction
    • 12.6.2. Key Region-Specific Dynamics
    • 12.6.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Tournament
    • 12.6.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Engagement
    • 12.6.5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type
    • 12.6.6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By End Users
    • 12.6.7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.6.8. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
      • 12.6.8.1. Brazil
      • 12.6.8.2. Argentina
      • 12.6.8.3. Rest of South America
  • 12.7. Asia Pacific
    • 12.7.1. Introduction
    • 12.7.2. Key Region-Specific Dynamics
    • 12.7.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Tournament
    • 12.7.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Engagement
    • 12.7.5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type
    • 12.7.6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By End Users
    • 12.7.7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.7.8. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
      • 12.7.8.1. China
      • 12.7.8.2. India
      • 12.7.8.3. Japan
      • 12.7.8.4. Australia
      • 12.7.8.5. Rest of Asia Pacific
  • 12.8. Middle East and Africa
    • 12.8.1. Introduction
    • 12.8.2. Key Region-Specific Dynamics
    • 12.8.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Tournament
    • 12.8.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Engagement
    • 12.8.5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type
    • 12.8.6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By End Users
    • 12.8.7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Global Licensed Football Merchandise Market - Competitive Landscape

  • 13.1. Competitive Scenario
  • 13.2. Market Positioning/Share Analysis
  • 13.3. Mergers and Acquisitions Analysis

14. Global Licensed Football Merchandise Market- Company Profiles

  • 14.1. Fanatics Inc*
    • 14.1.1. Company Overview
    • 14.1.2. Product Portfolio and Description
    • 14.1.3. Key Highlights
    • 14.1.4. Financial Overview
  • 14.2. Hanesbrands Inc
  • 14.3. SBG Companies Limited
  • 14.4. Adidas AG
  • 14.5. Puma SE
  • 14.6. Nike Inc
  • 14.7. Columbia Sportswear
  • 14.8. Everlast Worldwide
  • 14.9. Newell Brands Inc
  • 14.10. Ralph Lauren

LIST NOT EXHAUSTIVE

15. Global Licensed Football Merchandise Market - Premium Insights

16. Global Licensed Football Merchandise Market - DataM

  • 16.1. Appendix
  • 16.2. About Us and Services
  • 16.3. Contact Us