市場調查報告書
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1304523
全球防偽包裝市場 - 2023-2030Global Anti-Counterfeit Packaging Market - 2023-2030 |
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全球防偽包裝市場規模在2022年達到1157億美元,預計到2030年將達到2996億美元,在2023-2030年期間的複合年成長率為12.7%。
防偽包裝解決方案廣泛應用於各行各業,這些行業面臨著巨大的造假風險,從而推動了市場的發展。製藥、食品和飲料、化妝品、電子產品、汽車和奢侈品等行業積極採取防偽措施,以保護其產品、品牌和消費者。
亞太地區在全球防偽包裝市場佔據主導地位,2022年佔全球佔有率近58.2%。成長的原因是所有主要終端用戶領域的假冒行為不斷增加。消費者對假冒偽劣產品的認知提高,導致該地區消費者在消費前更多地了解產品相關資訊。由於該地區有多家醫藥產品製造商,預計中國的醫藥包裝需求將出現大幅成長。
據國際商會(ICC)估計,到2022年,假冒和盜版將使全球經濟損失4.2兆美元,並使540萬個合法工作崗位面臨風險。此外,世界衛生組織(WHO)估計,中低收入國家約有10%的藥品是假藥。
假冒奢侈品在整個假冒市場中佔有相當大的比重。因此,各行各業假冒偽劣產品的發生率不斷上升,對有效的防偽包裝解決方案產生了強烈需求。
企業也在投資推動防偽包裝市場的發展。例如,2021年1月,NeuroTags推出了萬無一失的防偽解決方案,並在品牌與客戶之間建立了強大的數位聯繫管道。該公司的"高級保修解決方案"將實體保修卡轉化為數位平台,消費者可以在設備上搜索二維碼並獲得保修卡。消費者無需保留實際保修卡/發票,因此品牌可獲得客戶數據。
技術進步在推動防偽包裝市場發展方面發揮了重要作用,提供了增強安全性和認證的創新解決方案。追踪和追踪系統的實施是防偽包裝發生革命性變化的重要技術進步之一。這些系統使企業能夠監控和追踪產品從生產到最終消費者的整個供應鏈的流動情況。
追踪和追溯系統的好處包括供應鏈的可視性和透明度,使公司能夠識別產品運輸過程中的任何偏差或差異。它有助於檢測和防止假冒產品進入市場。此外,這些系統還允許最終消費者對其購買的產品進行驗證。通過使用智慧手機或專用應用程式掃描唯一的代碼,消費者可以訪問產品資訊,驗證其真實性,並確保產品未被篡改。
實施防偽包裝解決方案通常涉及額外成本,包括研發、設備、材料和實施。例如,開發有效的防偽包裝解決方案需要大量的研發工作。
公司投入資源設計和測試各種技術、材料和方法,以確保其產品的安全性和真實性。這些研發成本可能相當可觀,增加了防偽包裝的總體支出,阻礙了市場成長。
此外,防偽包裝通常涉及使用具有獨特性能的專用材料、塗層或油墨,以達到認證和防偽目的。這些材料可能比傳統包裝材料更昂貴。使用此類專用材料會增加防偽包裝的總體成本。
據聯合國貿易和發展會議(UNCTAD)估計,由於製造業的衰退以及工廠停產,COVID-19疫情可能導致全球外國直接投資萎縮5%-15%。預計COVID-19對石油、汽車和航空業的外國直接投資的不利影響將很大。
COVID-19對全球製造業影響的研究分為汽車、食品飲料、化工、機械、電子電氣、製藥和醫療器械以及其他行業。因此,製造活動的減少嚴重影響了防偽包裝市場的成長,特別是在2020年,原因是供應鏈管理的分佈和全球不同行業的各種製造單位的關閉。
The Global Anti-Counterfeit Packaging Market reached US$ 115.7 billion in 2022 and is expected to reach US$ 299.6 billion by 2030, growing with a CAGR of 12.7% during the forecast period 2023-2030.
Adopting anti-counterfeit packaging solutions is widespread across industries that face significant counterfeiting risks leading to a boost in the market. Initiatives such as pharmaceuticals, food and beverages, cosmetics, electronics, automotive, and luxury goods actively implement anti-counterfeit measures to protect their products, brands, and consumers.
Asia-Pacific is dominating the Global Anti-Counterfeit Packaging Market, accounted nearly 58.2% global share in 2022. The growth is due to rising counterfeit practices in all major end-user sectors. Increased consumer awareness of fake products led to more understanding of product-related information before consumer consumption in this region. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the region
The International Chamber of Commerce (ICC) estimates that counterfeiting and piracy will cost the global economy US$4.2 trillion and put 5.4 million legitimate jobs at risk by 2022. Furthermore, the World Health Organization (WHO) estimates that about 10% of medicines in low- and middle-income countries are counterfeit.
Counterfeit luxury products account for a substantial portion of the overall counterfeiting market. Thus, the growing incidence of counterfeiting across industries has created a strong demand for effective anti-counterfeit packaging solutions.
Companies are also investing to boost the anti-counterfeit packaging market. For instance, in January 2021, NeuroTags came up with foolproof anti-counterfeiting solutions and created powerful digital channels of contact between brands and their customers. The company's Advanced Warranty Solution turns physical warranty cards into a digital platform where consumers can search the QR code on their devices and get their warranty cards. Consumers do not need to keep the actual warranty card/invoice, so brands get customer data.
Technological advancements have played a crucial role in boosting the anti-counterfeit packaging market by offering innovative solutions that enhance security and authentication. One significant technological advancement that has revolutionized anti-counterfeit packaging is the implementation of track and trace systems. These systems enable companies to monitor and trace the movement of products throughout the supply chain, from manufacturing to the end consumer.
The benefits of track and trace systems include supply chain visibility and transparency, allowing companies to identify any deviations or discrepancies in the product's journey. It helps detect and prevent counterfeit products from entering the market. Furthermore, these systems allow end consumers to authenticate the products they purchase. By scanning the unique codes using their smartphones or dedicated applications, consumers can access product information, verify its authenticity, and ensure it has not been tampered with.
Implementing anti-counterfeit packaging solutions often involves additional costs, including research and development, equipment, materials, and implementation. For instance, developing effective anti-counterfeit packaging solutions requires significant research and development efforts.
Companies invest resources in designing and testing various technologies, materials, and methods to ensure the security and authenticity of their products. These R&D costs can be substantial and contribute to the overall expense of anti-counterfeit packaging, hampering the market growth.
Furthermore, anti-counterfeit packaging often involves using specialized materials, coatings, or inks with unique properties for authentication and security purposes. These materials may be more expensive than traditional packaging materials. Using such specialized materials contributes to the overall cost of anti-counterfeit packaging.
As estimated by the United Nations Conference on Trade and Development (UNCTAD), due to the decline in the manufacturing sector coupled with the factory shutdown, the COVID-19 outbreak could cause global FDI to shrink by 5 percent -15 percent. The adverse effects of COVID-19 on FDI investments in the oil, automotive, and airline industries are expected to be high.
The research on the global manufacturing industry effect of COVID-19 is divided into vehicles, food & beverage, chemicals, machinery, electrical and electronics, pharmaceutical and medical devices, and others. Thus, a decline in manufacturing activities has severely affected the anti-counterfeit packaging market's growth, particularly in 2020, owing to distribution in supply chain management and shut of various manufacturing units across different sectors of the globe.
The Global Anti-Counterfeit Packaging Market is segmented based on technology, end-user and region.
Hologram has shown tremendous growth in the global anti-counterfeit market and is expected to cover nearly 23.4% in the forecast period. Holograms are the most popular, as holographic technology is independent of databases or anything else, ranking high on the list of conventional anti-counterfeiting solutions. Users find this visual protection solution easy to use and identify. The growing segmental growth of the product has encouraged the entry of new players in the market.
For instance, on 19 January 2023, one of the biggest producers of Security Optically Variable Devices (OVDs) or holograms in the world, Holostik India Limited, is prepared to create new products, raise awareness about regulatory compliance, and implement anti-counterfeiting measures to stop the growing problem of fake goods.
Nano Optical Image OVDs (Optically Variable Devices), or ultra-secure holograms, are among the new technologies created and produced by Holostik India to address the global demand for anti-counterfeiting solutions. These OVDs or security holograms are the safest and most cutting-edge technology.
Asia-Pacific is dominating the global anti-counterfeit packaging market and accounts for the largest market share due to rising counterfeit practices in all major end-user sectors, coupled with increasing consumer awareness of fake products leading to more understanding of product-related information before actual consumer consumption in this region. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the region.
Besides, the increasing investments by both companies and governments in the region reflect the growing recognition of the need for effective anti-counterfeit packaging solutions. The market is witnessing the development and deployment of advanced technologies, such as RFID (Radio Frequency Identification), tamper-evident features, unique identifiers, and track-and-trace systems, to protect products and combat counterfeiting.
The major global players include: Avery Dennison Corporation, 3M, DuPont, AlpVision, SICPA HOLDING SA, Cypheme, Savi Technology, CCL Industries, Systech, Authentix Inc, TraceLink, and among others.
The Global Anti-Counterfeit Packaging Market Report Would Provide Approximately 53 Tables, 50 Figures And 201 Pages.
LIST NOT EXHAUSTIVE