全球無醇啤酒市場 - 2023-2030 年

市場概述

全球無醇啤酒市場規模在2022 年達到202 億美元，預計到2030 年將達到287 億美元，2023-2030 年的年複合成長率為4.5%。人們的健康意識不斷增強，導致無醇啤酒市場比含酒精飲料市場大幅擴大。

銷售管道的拓展為市場擴張帶來了有利可圖的機會。主要公司正在通過併購、合作和合資等方式實現業務多元化。無酒精精釀啤酒的推出進一步推動了市場成長。例如，2023 年，俄勒岡州波特蘭市的無酒精精釀啤酒公司Kit NA Brewing 首次推出了多種包裝的精釀啤酒。

人們對無酒精飲料益處的認知不斷提高，支持了無酒精啤酒市場的成長。上游釀造公司的一篇文章指出，無醇啤酒能改善心血管健康，增加骨礦物質密度，降低骨質疏鬆症風險，並促進母乳分泌。這些因素推動了無醇啤酒市場的成長。

市場動態

植物產品的健康優勢推動市場成長。

酒精飲料對健康有不利影響。它們會傷害大腦、肝臟、胰腺和消化系統。根據美國國家癌症研究所（National Cancer Institute）的研究，科學界一致認為飲酒可導致多種癌症。這些不良影響正促使人們尋找一種既能帶來同樣感覺又有益健康的替代品。

無醇啤酒因其對健康的益處而越來越受到人們的青睞。無醇啤酒有助於刺激乳房分泌乳汁。它能提供良好的睡眠，從而減輕焦慮和壓力。此外，它還有助於降低心血管疾病的風險。它還被涵蓋運動營養品，為運動員提供額外能量。

新產品和創新估計將推動無醇啤酒市場的成長。

主要市場參與者正在採取強力的戰略來擴大其全球覆蓋範圍。考慮到消費者不斷變化的消費模式，他們在產品組合中推出了新的變體，以迎合消費者的需求。許多公司推出了添加水果的無醇啤酒，在口味和品質上更具優勢。例如，Coolberg Strawberry 是一種無醇啤酒，在金黃色的啤酒中加入了草莓和麥芽的美妙口感。

通過創新，我們採用了葡萄和蘋果等多種原料進行加工。此外，在產品組合中加入0.5%（按體積計算）的無酒精啤酒，使酒精飲料消費者轉向無酒精啤酒，因為無酒精啤酒的口味與酒精飲料相同。因此，無醇啤酒更能吸引消費者，從而推動無醇啤酒市場的成長。

無醇啤酒的健康優勢推動市場成長。

酒精飲料對健康有不利影響。它們會傷害大腦、肝臟、胰腺和消化系統。據美國國家癌症研究所稱，有確鑿的科學證據表明，飲酒可導致多種癌症。這些不良影響正促使人們尋找一種既能帶來同樣感覺又有益健康的替代品。

無醇啤酒富含人體必需的維生素、礦物質、纖維素和抗氧化劑。無醇啤酒有助於刺激乳房分泌乳汁。它能提供良好的睡眠，從而減輕焦慮和壓力。此外，它還有助於降低罹患心血管疾病的風險。它還被涵蓋運動營養品，為運動員提供額外能量。

高昂的生產和零售成本阻礙了無醇啤酒市場的成長。

與含酒精啤酒相比，無醇啤酒價格昂貴。這一因素制約了市場的成長。無醇啤酒是一個新興市場。要生產一種新穎獨特的產品，總是需要進行大量的研究和開發。根據電子商務網站Drizly 的數據，無酒精烈酒的平均成本略高於含酒精烈酒。這是因為無酒精烈酒通常需要傳統蒸餾器研究和開發新工藝。

釀造無醇啤酒的原料往往比釀造普通啤酒的原料昂貴。從啤酒中去除酒精需要額外的步驟和設備，這可能會推高生產成本。高昂的行銷和分銷成本、專門的包裝、較小的生產量以及持續的研發，都是導致無醇啤酒價格居高不下的原因。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括疫情期間和疫情后的定價變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

目 錄

第1 章：研究方法與範圍

• 研究方法
• 報告的研究目標和範圍

第2章：市場定義與概述

第3章：執行摘要

• 按類型分類的市場摘要
• 按技術分類的市場摘要
• 按成分分類的市場剪影
• 按銷售管道分類的市場摘要
• 按地區分類的市場摘要

第4 章：市場動態

• 市場影響因素
  • 促進因素
  • 限制因素
  • 機會
  • 影響分析

第5 章：行業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 監管分析

第6 章：COVID-19 分析

• COVID-19 的市場分析
  • COVID-19 之前的情況
  • COVID-19 期間的情景
  • COVID-19 之後的情況
• COVID-19 期間的定價動態
• 供需關係
• 大流行期間與市場相關的政府計劃
• 製造商的戰略計劃
• 結論

第7 章：按類型分類

• 無醇啤酒
• 脫醇啤酒
• 低酒精啤酒

第8 章：按技術分類

• 限制發酵
• 脫醇
• 其他

第九章：按原料分類

• 麥芽大麥
• 啤酒花
• 酵母
• 其他

第10 章：按銷售管道

• 超市和大賣場
• 專賣店
• 電子商務
• 其他

第11 章：按地區分類

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳大利亞
  • 亞太其他地區
• 中東和非洲

第12 章：競爭格局

• 競爭格局
• 市場定位/佔有率分析
• 合併與收購分析

第13 章：公司簡介

• Anheuser-Busch InBer
  • 公司概況
  • 產品組合和說明
  • 財務概況
  • 主要發展
• Bernard Brewery
• Behnoush Iran
• Suntory Beer
• Weihenstephan
• Coors Brewing Company
• Erdinger Weibbrau
• Big Drop Brewing Co
• Heineken NV
• Athletic Brewing Company

第14 章：附錄

Market Overview

The Global Non-Alcoholic Beer Market reached US$ 20.2 billion in 2022 and is expected to reach US$ 28.7 billion by 2030 and grow with a CAGR of 4.5% during the forecast period 2023-2030. The growing health consciousness among people leads to the immense expansion of the non-alcoholic beer market over alcoholic beverages.

Expansion of sales channels generates lucrative opportunities for market expansion. Key companies are diversifying their businesses through mergers & acquisitions, collaborations, and joint ventures. The introduction of craft beers, which have no alcohol content, has further boosted the market growth. For instance, in 2023, Kit NA Brewing, a Portland, Oregon,n non-alcoholic craft beer company, launched its first-ever variety pack.

The growing awareness of the benefits of alcohol-free beverages supported the growth of the non-alcoholic beer market. According to an article by Upstream Brewing Company, alcohol-free beer improves cardiovascular health, increases bone mineral density, reduces the risk of osteoporosis, and stimulates breast milk production. These factors are driving the non-alcoholic beer market growth.

Market Dynamics

Health Advantages Associated With Plant-Based Products is Driving the Market Growth.

Alcoholic drinks have adverse effects on health. They hurt the brain, liver, pancreas, and digestive system. According to the National Cancer Institute, there is a solid scientific consensus that alcohol drinking can cause several types of cancer. These ill effects are causing people to look for an alternative that gives the same feel but with health benefits.

Non-alcoholic beer is gaining immense expansion cause of its health advantages. Non-alcoholic beer helps stimulate the milk production of breasts. It reduces anxiety and stress by providing sound sleep. In addition, it helps in lowering the risk of cardiovascular diseases. It is also included in sports nutrition to provide extra energy to the players.

The New Launches and Innovations Estimated to Drive the Non-Alcoholic Beer Market Growth.

The key market players are adopting powerful strategies to extend their global coverage. Considering the changing patterns of consumers, they are introducing new variants in the product portfolio to cater to the needs of consumers. Many companies have launched fruit-infused non-alcoholic beer with the added advantage of taste & quality. For instance, Coolberg Strawberry is a non-alcoholic beer with a fantastic crafted taste of strawberries and malt packed in a golden brew.

The innovation has led to the processing of various raw materials, such as grapes and apples. In addition, the inclusion of 0.5 % by volume of non-alcoholic beer in the product portfolio is shifting the preference of alcohol consumers to nonalcoholic beer, as it has the same taste as that of alcoholic beverages. Thus, it increases to attract consumers, causing to drive the non-alcohol beer market growth.

Health Advantages Associated with Non-Alcoholic Beer is Driving the Market Growth.

Alcoholic drinks have adverse effects on health. They hurt the brain, liver, pancreas, and digestive system. According to the National Cancer Institute, there is a solid scientific console that alcohol drinking can cause several types of cancer. These ill effects are causing people to look for an alternative that gives the same feel but with health benefits.

Non-alcoholic beer is a key load of essential vitamins, minerals, fiber, and antioxidants. Non-alcoholic beer helps stimulate the milk production of breasts. It reduces anxiety and stress by providing sound sleep. In addition, it helps in lowering the risk of cardiovascular diseases. It is also included in sports nutrition to provide extra energy to the players.

High Production and Retail Costs are Restraining the Non-Alcoholic Beer Market Growth.

Non-alcoholic beer is expensive when compared to alcoholic ones. This factor has become a restraint to the market growth. Non-alcoholic beer is an emerging market. There is always a lot of research and development to produce a new and unique product. According to the e-commerce site Drizly, the cost of non-alcoholic spirits is slightly higher on average than spirits with alcohol. This is because non-alcoholic spirits often entail traditional distillers to research and develop new processes.

The ingredients used to make non-alcoholic beer are often more expensive than those used to make regular beer. Removing alcohol from beer requires additional steps and equipment, which can drive up the cost of production. The high marketing and distribution costs, specialized packaging, smaller production quantities, and ongoing research and development contribute to the high price of non-alcoholic beer.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global non-alcoholic beer market is segmented based on type, technology, ingredient, distribution channel, and region.

In the Global Non-Alcoholic Beer Market, the Alcohol-Free Segment Holds the Largest Market Share.

The global non-alcoholic beer market has been segmented by type into alcohol-free beer, de-alcoholized beer, and low-alcohol beer. In the non-alcoholic beer market analysis report, the alcohol-free beer segment held the largest non-alcoholic beer market share of 38.8% in 2022. The growth of the target segment is attributed to the increasing demand for healthy beverages.

There is an increased prevalence of digestive disorders due to alcoholic beverages. The alcohol-free beer will improve the gut microbiome variety linked to beneficial health effects boosting alcohol-free beer. There is a rise in the prevalence of alcohol allergy influences the manufacturing of quality alcohol-free products. According to WHO, alcohol consumption causes death and disability relatively early in life. In people aged 20-39 years, approximately 13.5% of total deaths are attributable to alcohol.

Geographical Analysis

The North American Region Held the Largest Share of the Non-Alcoholic Beer Market.

The global non-alcoholic beer market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American non-alcoholic beer market held the largest market share of 38.6% in 2022 in the non-alcoholic beer market analysis. Most people's health awareness increase is attributed to this region's non-alcoholic beer market growth.

Non-alcoholic beer has become a growing trend in the U.S. and a popular one worldwide, with many craft breweries brewing non-alcoholic beer. Many craft breweries have added innovative, flavorful non-alcoholic beers to their portfolios, and entirely non-alcoholic beer brands are emerging. For instance, major established brands like Brooklyn Brewery, Boston Beer Co., and Dogfish Head have crafted non-alcoholic beers in this region.

Competitive Landscape

The major global players in the market include: Anheuser-Busch InBev, Bernard Brewery, Behnoush Iran, Suntory Beer, Weihenstephan, Coors Brewing Company, Erdinger Weibbrau, Big Drop Brewing Co, Heineken N.V, and Athletic Brewing Company.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the beverage industry. COVID-19 has considerably impacted the global beverage supply chain phases involving non-alcoholic beer production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the beverage industry as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing an increase in trends like non-alcoholic beer. The beverage businesses are launching innovative programs, including non-alcoholic beer, which are readily available and straightforward to consume.

Why Purchase the Report?

• To visualize the global non-alcoholic beer market segmentation based on type, technology, ingredient, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of non-alcoholic beer market-level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Non-Alcoholic Beer Market report would provide approximately 69 tables, 69 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Type
• 3.2. Market Snippet, by Technology
• 3.3. Market Snippet, by Ingredient
• 3.4. Market Snippet, by Distribution Channel
• 3.5. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers' Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Alcohol-Free Beer
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. De-Alcoholized Beer
• 7.4. Low-Alcohol Beer

8. By Technology

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 8.1.2. Market Attractiveness Index, By Technology
• 8.2. Restricted Fermentation
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. De-Alcoholization
• 8.4. Others

9. By Ingredient

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 9.1.2. Market Attractiveness Index, By Ingredient
• 9.2. Malted Barley
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Hops
• 9.4. Yeast
• 9.5. Others

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarkets and Hypermarkets
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Specialty Stores
• 10.4. E-Commerce
• 10.5. Others

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. The U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. The U.K.
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Anheuser-Busch InBer
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Bernard Brewery
• 13.3. Behnoush Iran
• 13.4. Suntory Beer
• 13.5. Weihenstephan
• 13.6. Coors Brewing Company
• 13.7. Erdinger Weibbrau
• 13.8. Big Drop Brewing Co
• 13.9. Heineken N.V.
• 13.10. Athletic Brewing Company

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us