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全球有機葡萄酒市場 - 2023-2030 年
市場調查報告書
商品編碼
1316292

全球有機葡萄酒市場 - 2023-2030 年

Global Organic Wine Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球有機葡萄酒市場規模在2022 年達到105 億美元，預計到2030 年將達到250 億美元，在2023-2030 年的預測期內將以11.5% 的複合年成長率成長。

有機葡萄酒是指使用有機耕作法種植的葡萄釀造的葡萄酒，這種耕作法優先考慮環境的永續發展，避免使用合成殺蟲劑、除草劑和化肥。有機葡萄酒的生產需要遵守認證機構制定的特定有機葡萄栽培和釀造標準。

生物動力葡萄酒的生產超越了有機種植原則，融入了整體和精神理念。它強調葡萄園生態系統的相互關聯性，並遵循特定的生物動力原則和實踐。生物動力葡萄園通常採用月季種植和使用生物動力製劑等做法。一個顯著的市場趨勢是人們對生物動力葡萄酒的興趣與日俱增。例如，法國勃艮第地區的一些釀酒廠採用了生物動力法，其高品質的生物動力葡萄酒獲得了認可。

市場動態

有機食品和飲料市場的成長推動了有機葡萄酒市場的發展

對健康和保健的關注是有機食品和飲料市場的主要驅動力。消費者正在尋求更健康、不含合成化學物質的產品。根據國家有機和自然農業中心的數據，有機農業在187 個國家得到了發展，至少有310 萬農民對7230 萬公頃的農業用地進行了有機管理。有機葡萄酒在生產過程中不使用合成殺蟲劑和除草劑，符合人們對健康的關注，吸引了優先選擇有機產品的消費者。

有機食品和飲料市場與永續發展和環境管理密切相關。消費者越來越意識到他們的選擇對環境的影響，並尋求以環保方式生產的產品。有機葡萄酒生產強調永續的耕作方式，促進土壤健康和生物多樣性，減少化學投入，與這些永續發展的價值觀不謀而合。

葡萄酒旅遊和試驗性市場行銷蘊含巨大商機

葡萄酒旅遊包括參觀酒莊、葡萄園和葡萄酒產區，體驗葡萄酒文化，品嚐葡萄酒，了解釀酒過程。它為葡萄酒愛好者和遊客提供了身臨其境的教育體驗。葡萄酒旅遊可以為有機葡萄酒莊創造展示其產品、分享其永續發展實踐以及直接與消費者接觸的機會。在葡萄酒旅游過程中獲得的積極體驗和建立的人際關係可以提高品牌忠誠度，促進口碑傳播。

實驗行銷涉及創造獨特難忘的體驗，從情感和感官層面吸引消費者。其目的是超越傳統行銷方法，創造互動和身臨其境的體驗，給消費者留下深刻印象。對於有機葡萄酒市場來說，實驗性行銷可以包括活動、品鑑會、研討會或合作，突出有機葡萄酒的獨特品質，如其永續性、風土條件和生產方法。這些體驗式行銷活動可以吸引新的消費者，提高品牌知名度，使有機葡萄酒在激烈的市場競爭中脫穎而出。

較高的生產成本阻礙了有機葡萄酒市場的發展

有機葡萄酒的生產需要遵守特定的有機種植和釀造標準，這通常需要額外的成本。這些成本包括與有機認證、檢查和遵守監管要求相關的費用。這些較高的生產成本會影響有機葡萄酒生產的盈利能力，並可能阻礙市場的成長。

與傳統耕作方法相比，有機耕作方法（如使用有機肥料、覆蓋作物和天然蟲害控制方法）可能更加勞動密集，成本更高。有機葡萄園通常需要更多的人工，包括手工除草和病蟲害防治。這些額外的勞動力成本和有機投入導致有機葡萄酒的生產成本更高。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和之後的定價變化，並與COVID 前情景進行比較）、供需關係（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將介紹製造商為緩解COVID 問題而採取的措施）。

俄烏戰爭的影響

地緣政治衝突會造成經濟不穩定，影響消費者購買力和整體市場狀況。不確定性和經濟挑戰會導致消費者支出減少，影響對有機葡萄酒的需求和市場成長。地緣政治衝突會影響相關國家的認知和形象。與一個國家的負面聯繫會影響其產品在國際市場上的聲譽和接受度，包括有機葡萄酒。這可能導致對來自受影響地區的有機葡萄酒的需求減少。

目 錄

第1 章：研究方法與範圍

  • 研究方法
  • 報告的研究目標和範圍

第2章：市場定義與概述

第3章：執行摘要

  • 按類型分類的市場摘要
  • 按包裝分類的市場摘要
  • 按配銷通路分類的市場摘要
  • 按地區分類的市場摘要

第4 章：市場動態

  • 市場影響因素
    • 驅動因素
    • 限制因素
    • 機會
    • 影響分析

第5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第6 章：COVID-19 分析

  • COVID-19 的市場分析
    • COVID-19 之前的情況
    • COVID-19 期間的情景
    • COVID-19 之後的情況
  • COVID-19 期間的定價動態
  • 供需關係
  • 大流行期間與市場相關的政府計劃
  • 製造商的戰略計劃
  • 結論

第七章：按類型分類

  • 細菌
  • 酵母

第8 章：按包裝分類

  • 塑膠瓶
  • 玻璃瓶
  • 罐頭
  • 利樂包
  • 其他

第9 章：按銷售管道分類

  • 內銷
  • 非貿易

第10 章：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第11 章：競爭格局

  • 競爭格局
  • 市場定位/佔有率分析
  • 合併與收購分析

第十二章：公司簡介

  • The Organic Wine Company
    • 公司概況
    • 產品組合和說明
    • 財務概況
    • 主要發展
  • The Wine Cellar Group
  • King Estate Winery
  • Dry Farm Wines
  • Mount Avoca
  • Organic Wine
  • Vintage Roots
  • Tamburlaine Organic Wines
  • Frey Vineyards
  • Elgin Ridge Wines

第13 章：附錄

簡介目錄
Product Code: FB3523

Market Overview

The Global Organic Wine Market reached US$ 10.5 billion in 2022 and is expected to reach US$ 25.0 billion by 2030 and is expected to grow with a CAGR of 11.5% during the forecast period 2023-2030.

Organic wine refers to wine produced from grapes that have been grown using organic farming practices, which prioritize environmental sustainability and avoid the use of synthetic pesticides, herbicides, and fertilizers. The production of organic wine involves adhering to specific organic viticulture and winemaking standards set by certification organizations.

Biodynamic wine production goes beyond organic farming principles and incorporates holistic and spiritual concepts. It emphasizes the interconnectedness of the vineyard ecosystem and follows specific biodynamic principles and practices. Biodynamic vineyards often employ practices such as lunar planting and the use of biodynamic preparations. A notable market trend is the growing interest in biodynamic wines. For instance, some wineries in France's Burgundy region have adopted biodynamic practices and gained recognition for their high-quality biodynamic wines.

Market Dynamics

Growing Organic Food and Beverages Market is Driving the Organic Wine Market

The focus on health and wellness is a major driver in the organic food and beverage market. Consumers are seeking products that are perceived as healthier and free from synthetic chemicals. According to National Centre for Organic and Natural Farming, organic agriculture is practiced in 187 countries, and 72.3 million hectares of agricultural land were managed organically by at least 3.1 million farmers. Organic wines, produced without the use of synthetic pesticides and herbicides, align with this health-conscious mindset and attract consumers who prioritize organic choices.

The organic food and beverage market is closely linked to sustainability and environmental stewardship. Consumers are increasingly conscious of the environmental impact of their choices and are seeking products that are produced in an environmentally-friendly manner. Organic wine production, which emphasizes sustainable farming practices, promotes soil health, and biodiversity, and reduces chemical inputs, resonates with these sustainability values.

Wine Tourism and Experimental Marketing can Show a Remarkable Opportunity

Wine tourism involves visiting wineries, vineyards, and wine-producing regions to experience the wine culture, taste wines, and learn about the winemaking process. It offers an immersive and educational experience for wine enthusiasts and tourists. Wine tourism can create opportunities for organic wineries to showcase their products, share their sustainable practices, and engage directly with consumers. The positive experiences and personal connections forged during wine tourism can lead to increased brand loyalty and word-of-mouth promotion.

Experimental marketing involves creating unique and memorable experiences to engage consumers on an emotional and sensory level. It aims to go beyond traditional marketing methods by creating interactive and immersive experiences that leave a lasting impression. For the organic wine market, experimental marketing can include events, tastings, workshops, or collaborations that highlight the distinctive qualities of organic wines, such as their sustainability, terroir, and production methods. These experiential marketing initiatives can attract new consumers, increase brand awareness, and differentiate organic wines in a competitive market.

Higher Production Costs are Holding Back the Organic Wine Market

Organic wine production requires adherence to specific organic farming and winemaking standards, which often involve additional costs. These costs include expenses related to organic certification, inspections, and compliance with regulatory requirements. These higher production costs can impact the profitability of organic wine production and potentially restrain the market growth.

Organic farming practices, such as using organic fertilizers, cover crops, and natural pest control methods, can be more labor-intensive and costly compared to conventional farming practices. Organic vineyards often require more manual labor, including hand weeding and pest management. These additional costs of labor and organic inputs contribute to higher production costs for organic wines.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Geopolitical conflicts can create economic instability, affecting consumer purchasing power and overall market conditions. Uncertainty and economic challenges can lead to reduced consumer spending, impacting the demand for organic wines and the growth of the market. Geopolitical conflicts may influence the perception and image of the countries involved. Negative associations with a country can impact the reputation and acceptance of its products in international markets, including organic wines. This could result in decreased demand for organic wines originating from the affected regions.

Segment Analysis

The global organic wine market is segmented based on type, packaging, distribution channel, and region.

By Distribution Channel, the Restaurants Segment is Estimated to have Significant Growth During the Forecast Period

Restaurants often strive to offer unique and high-quality products to attract customers and differentiate themselves from competitors. Organic wines, with their emphasis on sustainable farming practices and natural winemaking, can be seen as premium and distinctive offerings. By including a variety of organic wines on their menus, restaurants can cater to discerning customers who value sustainability and organic choices.

Restaurants curate food and wine pairing experiences to enhance the dining experience for their customers. Organic wines, with their unique flavors and characteristics influenced by sustainable farming practices, can provide interesting and complementary pairings with organic and locally sourced food offerings. This focus on food and wine pairing can drive the demand for organic wines in restaurants.

Geographical Analysis

North America is the Fastest Growing Market in the Organic Wine Market

North America has established regulatory frameworks and certification programs for organic products, providing a favorable environment for organic wine producers. The United States, for instance, has the National Organic Program (NOP) that sets standards for organic agricultural products, including wine. This supportive regulatory environment facilitates the production, labeling, and marketing of organic wines, encouraging the growth of the market.

North America is known for its vibrant wine culture, and the region has seen a surge in local and boutique wineries, including those focusing on organic production. These smaller-scale wineries often have more flexibility in adopting organic farming practices and catering to the increasing demand for organic wines. The presence of these local and boutique wineries has contributed to the growth of the organic wine market in North America.

Competitive Landscape

The major global players in the market include: The Organic Wine Company, The Wine Cellar Group, King Estate Winery, Dry Farm Wines, Mount Avoca, Organic Wine, Vintage Roots, Tamburlaine Organic Wines, Frey Vineyards, and Elgin Ridge Wines.

Why Purchase the Report?

  • To visualize the global organic wine market segmentation based on type, packaging, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of organic wine market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Organic Wine market report would provide approximately 61 tables, 59 figures and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Packaging
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Bacteria*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Yeast

8. By Packaging

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2. Market Attractiveness Index, By Packaging
  • 8.2. Plastic Bottles*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Glass Bottles
  • 8.4. Cans
  • 8.5. Tetra Pack
  • 8.6. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.1.2. Market Attractiveness Index, By End-User
  • 9.2. On-Trade*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Off-Trade

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. The Organic Wine Company*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. The Wine Cellar Group
  • 12.3. King Estate Winery
  • 12.4. Dry Farm Wines
  • 12.5. Mount Avoca
  • 12.6. Organic Wine
  • 12.7. Vintage Roots
  • 12.8. Tamburlaine Organic Wines
  • 12.9. Frey Vineyards
  • 12.10. Elgin Ridge Wines

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us