Global Fruit Puree Market - 2021-2028
此外，消費者健康意識的增強以及興趣從合成飲料轉向水果相關飲料也加速了果泥市場的增長。果泥比普通水果飲料更濃縮，卡路里含量可能略高。因此，許多不吃動物性食物的素食者更喜歡果泥以減少卡路里攝入。此外，果泥還含有抗氧化劑，可增強免疫力並減少對體內細胞的損害。由於具有增強免疫力的潛力，在 COVID-19 大流行期間水果泥的銷量有所增加。
Fruit puree is a processed fruit form prepared by cooking, pressing, grounding and sieving fresh fruits. The obtained creamy paste semi-liquid is used as a healthy alternative to oils in cooking. Consumers who are looking to cut calories use fruit purees to replace oil or butter in certain baked goods, which can also improve the flavor but in a healthy way. Purees are refrigerated to increase their shelf life and some fruit purees are pasteurized to decrease the microbiological loading. Fruit purees retain the nutritional content of fresh fruits as no fibrous part and juice are excluded in the process. In the processing stage, the seeds of fruits are generally removed; but seeded variants of some purees are also available. The global fruit puree market valued USD XX million in 2020 and is estimated to reach USD XX million by 2028, growing at a CAGR of 11%
Growing interest towards low-calorie recipes is growing market demand
Shifting consumer preference towards beverages and sweet foods such as juices & nectars, smoothies and snack drinks, alcoholic beverages, drinkable dairy products, desserts, baked goods, confectionery and marmalades/jams at the global level has been driving the market for fruit puree over the next few years. Consumer preference is changing from homemade food to packaged convenience foods due to growing urbanization, busy daily life schedules and rising per capita income. Additionally, consumers are becoming more health-conscious and shifting their interest from synthetic drinks to fruit-related beverages, which are accelerating the market growth of the fruit puree market. According to the general believes of the customers, fruit puree may provide slightly more calories compared to normal fruit beverages as it is more concentrated. So many vegans who do not eat animal products are preferring fruit puree for calorie purpose. Additionally, fruit purees also provide antioxidants that help boost the immune system and limit cell damage within the body. Due to the possibility of increasing immunity, the sale of fruit puree increased during the Covid-19 pandemic.
Fruit puree is increasingly applied in many food preparation applications and is known for its versatility in the food & beverage industry. It is widely used as an ingredient in various segments of foods and beverages, such as infant food, dairy and desserts, bakery fillings, daily foods, beverages, flavors for the food industry etc. For instance, Mango is a very popular ingredient among Dutch manufacturers of mixed flavor juices. Those mixed flavor juices are generally called 'Tropical', 'Exotic' or 'Multivitamin' and contain some amount of mango puree. Mango puree is mixed by juice blending companies with various ingredients to generate exotic combinations that are appealing to consumers, especially in Europe.
The high demand of tropical fruits in Western countries is contributing to the growth of fruit puree market
In terms of products, the global fruit puree market is classified into tropical& exotic, citrus, berries and others. The tropical fruit segment is dominating the market with over XX% share of the total revenue generated in 2020. The tropical or exotic segment consists of banana, mango, pineapple, papaya, and guava. Further, banana is the highest consumed tropical fruit in the world. Likewise, mango is widely used in the juice, nectar, ice cream, and baby food industries. Europe, in particular is leading in mango fruit puree market, accounting for about 40% of the world's mango puree imports. The exports increased in volume by a calculated annual average of 7 percent during 2015-2019. Additionally, the easy availability of these fruits, along with growing consumer inclination towards exotic flavored foods and beverages, is driving the market growth.
In terms of application, the global fruit puree market is divided into beverages, bakery & snacks, baby food and others. The beverages application segment is the largest end-user of fruit puree and held a market share of XX% in 2020. Urban lifestyle, shortage of cooking time, and growing health concerns has increased the demand for quality packaged juices. This, in turn, has been expanding the scope of fruit puree in the beverage industry.
Asia-Pacific is dominating the global fruit puree market.
Asia Pacific is the largest market for fruit puree in 2020 with more than XX% share of the global revenue because of the large consumer base of fruit puree, easy availability of raw materials, such as mangoes, bananas, and tomatoes and growing health awareness among consumers. Additionally, this region is expected to witness the fastest growth over the forecast period due to the increasing financial capability of consumers and expansion of the foodservice sector.
Europe is the second-largest market of fruit puree due to the presence of leading beverage processing companies, increasing interest in consuming vegetarian food and the high popularity of tropical fruits. The European market for mango puree is expected to increase with an annual growth rate of 5 to 7%. The main reasons for the expected market growth are the popularity of mango as a flavor and the increased consumption of smoothies and functional beverages in Europe. Additionally, mango is also increasingly being used by fruit manufacturers to make ingredients for the dairy industry (yogurts), the bakery industry (as a filling). Also, mango puree is very popular as baby food. A new trend in the application of mango puree is in the production of fruit bar snacks.
Wide range of product introduction made the market competitive
The global fruit puree market is highly fragmented with large number of players providing various flavor of fruit purees to food processors, bakery stores and restaurants. The market competition is intense owing to raw material procurement and growing innovation. Some of the leading companies of global fruit puree market are Fenix S. A., Dohler, Ingredion Inc., China kunyu industrial Co. Ltd., Dennick Fruitsource Llc, AGRANA Beteiligungs-AG, Grunewald GmbH, Tree Top Inc.Inc., Uren Food Group Limited, Freshcut (F&S Produce Company, Inc.) and others.
COVID-19 Impact: Pandemic had a mixed impact on global Fruit Puree market
In most of 2020, global trade came to a halt due to various restrictions and lockdown in many countries due to Covid-19. Due to huge global supply chain fluctuation, the food industry has been impacted by severe freight challenges. For instance, due to restriction in European countries in mid months of 2020, countries such as India and Brazil could not export their food products adequately, which have caused a major setback for fruit purees producers. Most of the food categories, including fruit puree, witnessed decline in sales volume due to lack of demand and supply chain disruptions.