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市場調查報告書

數位病患參與的趨勢

Trends in Digital Patient Engagement

出版商 FirstWord 商品編碼 940408
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
數位病患參與的趨勢 Trends in Digital Patient Engagement
出版日期: 2020年03月25日內容資訊: 英文
簡介

製藥公司通過創□□新的患者支持計劃在數位傳送方面取得了良好的進展,但仍有進一步發展的空間。數位病患參與領域的進步為診斷,監視,治療,更好地與患者交流以及積極參與患者創造了新的工具。

本報告調查了全球微導管電纜市場,概述了市場和產品,預測了市場規模和市場份額,安裝環境,類型,風管類型,材料,應用,地區/主要國家等。總結了按類別進行的詳細分析,對影響市場,競爭環境的各種因素的分析,主要公司的概況等。

調查方法和目的

重要注意事項:摘要

問題和注意事項
  • 數位參與的患者需求趨勢
    • 摘要
    • 問題
    • 注意事項
    • 引用根據
    • 圖表
    • 數位病患參與工具的趨勢
      • 摘要
      • 問題
      • 注意事項
      • 引用根據
      • 圖表
      • 基於移動設備的患者參與工具
        • 摘要
        • 問題
        • 注意事項
        • 引用根據
        • 圖表
        • 與患者進行互動數位互動的趨勢
          • 摘要
          • 問題
          • 注意事項
          • 引用根據
          • 圖表
          • 基於視覺的患者參與趨勢
            • 摘要
            • 問題
            • 注意事項
            • 引用根據
            • 圖表
            • 數位患者參與臨床試驗和研究的趨勢
              • 摘要
              • 問題
              • 注意事項
              • 引用根據
              • 圖表
              • 數位患者參與的組織變革
                • 摘要
                • 問題
                • 注意事項
                • 引用根據
                • 圖表
                • 數位病患參與的未來趨勢
                  • 摘要
                  • 問題
                  • 注意事項
                  • 引用根據

目錄
Product Code: 596201535

Embedding digital patient engagement throughout the patient journey

Pharma companies have made good progress with digital delivery within innovative patient support programs-but there is still significant scope to go much further. The progress already made in digital patient engagement is paving the way for new ways to diagnose, monitor and treat patients and achieve greater patient interaction and involvement. What are the latest developments, trends and opportunities for pharma? Get up-to-speed straightaway with this new report.

A hand-picked group of 8 leading digital patient engagement experts were interviewed at length by FirstWord researchers. They explored the current issues and opportunities and gained multiple detailed insights, including:

  • Widening the remit: Discover how digital patient engagement is making an impact across the entire patient lifecycle including trials, diagnosis, monitoring, evidence gathering and more.
  • Driving forces: Delve into the key trends driving progress, including personalised care, patient empowerment, smart mobile tools, gamification, and audio and visual engagement solutions.
  • Optimising your organisation: Which skills and partners should pharma bring together for the best digital patient engagement results? What strategies should be adopted to take advantage of talent from outside the pharmaceutical and healthcare sectors?
  • Looking ahead: Which new technologies and future trends are most likely to have the biggest impact? What ethical frameworks need to be in place to protect pharma and patients as the technology evolves?

What to expect from this report

Gain timely and informative insight into how pharma can leverage a multitude of digital patient engagement advances and bridge the gap between drug manufacturers, healthcare providers and the patient. Extensive research and in-depth interviews provide insight into how this technology-driven shift can be used to enhance pharma performance, boost patient engagement and improve outcomes. Use Trends in Digital Patient Engagement to better understand the current landscape and build evidence to support further investment in your digital infrastructure

What did we do?

  • We identified 8 current issues regarding digital patient engagement
  • We explored these via secondary research to develop 15 targeted questions that we put to patient engagement experts with up-to-date experience
  • We used all of this to identify 55 unique new insights
  • Insights are supported by 103 directly quoted comments and 156 source references

Example insight included in Trends in Digital Patient Engagement

"With digital patient engagement becoming the norm, there is a need for ethical frameworks. For example, mobile-based engagement has led to ethical dilemmas around passive sensing and the collection of data from patients without their direct input. Strong ethical frameworks and regulatory guidelines are needed to protect patients when using such devices; and technology needs to be leveraged to ensure data privacy through means such as blockchain and smart contracts. There is a necessity for pharma to further establish and utilise quality assessment measures to guide the development and procedural use of certain digital healthcare tools to ensure they meet quality and ethical standards for use."

Example quote included in Trends in Digital Patient Engagement

"Digital patient engagement offers opportunities to create more meaningful and more patient-centric trials, including in areas such as clinical trial protocol design, clinical trial simulation, support with recruitment strategy, real-world evidence collection, usability studies, patient preferences and new product planning/target product profile optimisation." Digital Strategy Leader, multi-national pharmaceutical company

The expert panel for Trends in Digital Patient Engagement

  • Merat Bagha, former Director of Marketing for Digital Health & Patient Care Business with the Merck Group, Switzerland, currently independent advisor and investor in digital health.
  • Manu Field, Social Media Strategy Leader at Roche Pharmaceuticals, Switzerland, who oversees all social media and digital communications strategy.
  • Oliver Gassner, Head G4A Digital Health Intelligence EMEA at Bayer Pharmaceuticals, Germany, the global in-house competence centre for integrated business solutions at Bayer Pharmaceuticals.
  • Uri Goren, Associate Director of Digital Customer Engagement across International Markets & Europe at Teva Pharmaceuticals.
  • Paul Murasko, Senior Director, Head of Digital Customer Interaction (DCI) for NA at Ipsen Biopharmaceuticals. Paul was named 2018 Patient Centricity Trendsetter by the Patient World Congress.
  • Yannis Pandis, Senior Manager - Business Technology Leader in Data Science and Digital Health at Johnson & Johnson, UK.
  • Daniel De Schryver, Patient Engagement and Advocacy Lead, EMEA at Janssen, Germany; previously serving as Janssen's Global Communication Leader for Infectious Diseases & Vaccines.
  • Gergely Vértes, Solution Accelerator Lead at UCB, Belgium, with a wealth of experience of solutions which bridge the gap between science and technology to enhance patient's lives.

Why buy now?

Put simply, digital patient engagement is becoming the norm. This is no longer a stand-alone project designed to boost competitive advantage-it requires leadership commitment and strategic vision as well as resources, support and fresh talent. The pharma and health tech frontrunners are developing patient support programs which fit with how patients are engaging digitally in other areas of their lives. This is a natural progression which, if avoided, has the potential to hold back pharma performance. It's time to move away from the paternalistic approach; now pharma must provide better ways to work with today's patients to achieve better outcomes for all.

Why FirstWord reports are different

  • 100% new content: You won't find old research presented as new. Guaranteed.
  • Opinions you need to hear: We only interview experts with current, relevant experience.
  • Professional researchers: The knowledge, experience and contacts to get the answers you need

Table of Contents

Subject Synopsis

Research Methodology and Objectives

Key insights summary

Issues and insights

  • Trends in the modern patient's demands for digital engagement
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Trends in patient digital engagement tools
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Mobile-based tools for patient engagement
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Trends in conversational digital interactions with patients
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Trends in visual-based patient engagement
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Digital patient engagement trends in clinical trials and research
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Organisational changes for digital patient engagement
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Future trends in digital patient engagement
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes