NPS+ Renal Cell Carcinoma (US) 2018
|NPS+:腎細胞癌 (美國) NPS+ Renal Cell Carcinoma (US) 2018|
|出版日期: 2018年02月01日||內容資訊: 英文||
本報告以美國的100名癌症專門醫生為對象的調查結果為基礎，提供腎細胞癌治療藥的領導品牌調查分析，測量客戶的忠誠度的NPS (淨推薦值) 指標相關的系統性資訊。
Why are some US RCC brands standing out more than others?
There are various options available to US oncologists to treat renal cell carcinoma (RCC). Clearly some of these options are achieving greater levels of loyalty and satisfaction than others - but why? What are the key factors driving physician choice and how does each of the leading brands compare to its competitors?
NPS+ RCC (US) gives a unique insight into the overall brand health of 10 leading treatments for RCC currently being used in North America. 100 oncologists were surveyed on key issues including brand messaging, prescribing behaviour and satisfaction levels. The results provide valuable insight for brand marketers seeking new ways to stand out.
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Insight into 10 RCC Treatments
Explore Important Brand Loyalty Issues
NPS+ RCC US offers valuable insight into brand loyalty from the perspective of those currently prescribing treatments for RCC to patients. You'll discover:
A Report Based on Expert Knowledge
We surveyed 100 US-based oncologists chosen from the largest community of validated physicians in the world. We conducted the survey between January 10-20, 2018.
What is Net Promoter® Score?
NPS is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article One Number You Need to Grow.
How does NPS work?
NPS measures overall brand satisfaction and loyalty by asking one simple question:
"How likely are you to recommend this brand to a colleague?"
Responses - given on a scale of 0 (not at all likely) to 10 (extremely likely)-are used to classify respondents into 3 categories:
How is NPS calculated?
The percentage of detractors - the percentage of promoters = NPS.
For example, 25% Promoters, 55% Passives and 20% Detractors give you an NPS of +5.
NPS can range from -100 (everybody is a Detractor) to +100 (everybody is a Promoter). The higher the score the healthier the brand.
What is FirstView NPS+?
NPS+ turns your Net Promoter Score into actionable information by answering key questions about brand loyalty.
Each NPS+ report examines doctors' relationships with the brands used to treat a major disease area-measuring brand loyalty and showing you how it affects your market share. NPS+ also examines "brand DNA", revealing in doctors' own words what brands mean to them.
Instead of one simple metric, NPS+ gives you a detailed picture of brand health that highlights areas for improvement, and helps you see exactly what steps you need to take next.
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