Beyond-the-Pill Services and Solutions: Pharma's Next Frontier?
|出版日期||內容資訊||英文 46 Pages
|「超越藥品Beyond-the-Pill」服務&解決方案:是否將成為醫藥品公司的下一個境界？ Beyond-the-Pill Services and Solutions: Pharma's Next Frontier?|
|出版日期: 2015年02月16日||內容資訊: 英文 46 Pages||
Payers and governments are striving toward cost-effective treatment outcomes and more efficient care, and waves of new digital health technologies are offering patients unprecedented opportunities to be more engaged in their own health management. Competition, both generic and innovator, is fierce in many chronic disease areas, and is intensified by continued pricing pressure. All of these forces are compelling pharmaceutical firms to not only deliver pills and injections, but to also consider offering services and solutions that support the appropriate use of such medicines.
These services go beyond the traditional adherence programs of the last couple of decades. They increasingly involve technologies and tools designed to influence lifestyle choices and gather physician-relevant data and real-world evidence that may direct future R&D. Many are built around partnerships with consumer-facing technology firms, governments, and payers to map out treatment gaps and improve patient access. Significantly, not all such tie-ups are directly linked to a particular brand or product.
This report addresses the following questions: