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市場調查報告書

辦公傢俱行業的電子商務

E-Commerce for the Office Furniture Industry

出版商 CSIL Centre for Industrial Studies 商品編碼 999019
出版日期 內容資訊 英文 137 Pages
商品交期: 最快1-2個工作天內
價格
辦公傢俱行業的電子商務 E-Commerce for the Office Furniture Industry
出版日期: 2021年03月31日內容資訊: 英文 137 Pages
簡介

全球傢俱行業受到新型冠狀病毒感染 (COVID-19) 蔓延的重創,並在 2020 年經歷了前所未有的支出下降。另一方面,隨著鎖定和遠程辦公的普及,辦公傢俱電子商務近幾個月發展迅速,創下了兩位數的增長率。辦公傢俱製造商正在投資電子商務並已進入渠道,但它們平均僅佔其市場收入的5%。與此同時,目前沒有使用電子商務的公司中有 80% 已宣佈將在 2022 年底前進入該市場。

亮點

各公司電商產品銷售情況(2020)
(單位:%)

來源: CSIL 對 100 件辦公傢俱樣本的調查製造商和經銷商

本報告分析了全球辦公傢俱電子商務市場的結構和最新情況,電子商務在整個行業的利用狀況,整體市場規模趨勢展望,分產品類別和供應商。□我們正在調查按商業模式和地區、近期市場趨勢和主要公司概況(所有 170 家公司)的詳細趨勢。

待分析公司

亞馬遜、AJ 產品、Ambientedirect、Buerostuhl24、Coupang、Cymax、Design Within Reach、Fully、Herman Miller、Home 24、Knoll、宜家、JD、John Lewis、Office Depot、Overstock、Pepperfry、Restoration Hardware、Sediareda、Steelcase 、蘇寧、天貓、Wayfair、威廉姆斯-索諾瑪

目錄

簡介

執行摘要

第一章辦公傢俱電子商務行業

  • 辦公傢俱市場概況
  • 辦公傢俱電商行業:基礎數據
  • 電子商務商業模式
    • 辦公傢俱製造商
    • 批發商/B2B 業務
    • 網絡零售商(電子商務公司)
    • 實體店型公司(擁有實體店和網店的分銷商)
    • 傢俱專賣店以外的連鎖店
    • 對於 Shopify

第二章活動趨勢

  • 電子商務增長趨勢
  • 業務演變和組織
    • 全渠道方法
    • 增強現實 (AR)
    • 移動購物提示
    • 社交媒體和廣告策略
    • 為了星光

第 3 章歐洲

  • 零售和電子商務銷售趨勢:概覽和需求驅動因素
  • 部門概況
  • 主要電子商務公司
  • 辦公用品和文具經銷商
  • 辦公傢俱製造商在線銷售

第 4 章北美

  • 零售和電子商務銷售趨勢:概覽和需求驅動因素
  • 部門概況
  • 主要電子商務公司
  • 辦公傢俱製造商在線銷售

第 5 章亞洲

  • 零售和電子商務銷售趨勢:概覽和需求驅動因素
  • 部門概況
  • 主要電子商務公司
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳大利亞

第六章傢俱行業電子商務:分析結果

  • 示例
  • 市場盈利金額、實際值/預測值
  • 電子商務使用趨勢
  • 電子商務渠道和促銷活動
  • 產品、客戶、預算
目錄
Product Code: M04

Pushed by the pandemic, e-commerce became the fastest-growing distribution channel in the furniture sector. What's its incidence in the office furniture segment? This report analyses status and prospects of e-commerce for the office furniture industry and it is mainly divided into two parts.

PART I. E-COMMERCE FOR THE OFFICE FURNITURE INDUSTRY deals with the incidence of the online channel in the office furniture market with a focus on key geographical areas (Europe, North America, Asia) and analyses the different e-commerce business models and the performance of leading countries and players.

An overview of the world office furniture industry, with current furniture consumption data, and 2021 furniture market forecasts by region, introduces this part.

Office furniture e-commerce sales are provided by product category (Swivel chairs, Home office desks, Standard desks, Height-Adjustable desks, Other*), by region and by kind of distributor (E-tailers, Office and furniture distributors, Non-specialists/Lifestyle/DIY and Manufacturers with owned webshop).

Different e-commerce business models (Office furniture Manufacturers, Wholesalers, and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains), their evolution and organization are discussed in light of companies' experiences: the Omni-channel approach, Augmented reality, the incidence of mobile commerce, advertising strategies and the use of social media.

FOCUS ON: The furniture e-commerce business in Europe (details for Scandinavia, DACH, Benelux, France, Italy, Spain & Portugal, United Kingdom, and Poland), North America (United States and Canada) and Asia (China, Japan, India): for each considered geographical area the report analyses the value and the incidence of e-commerce and the sales of the leading furniture and office furniture e-commerce players (websites selling office furniture, office manufacturers selling on-line).

Online sales of office furniture and related products are presented for around 170 leading players based in North America, Europe, and Asia, with profiles highlighting their e-commerce policies. Profiles of the major companies are also provided.

PART II. E-COMMERCE FOR THE OFFICE FURNITURE INDUSTRY: SURVEY RESULTS

This part provides results of a CSIL survey conducted on February-March, 2021 to leading office furniture manufacturers and distributors worldwide, aiming at understanding their approach to the web channel, their strategies, their future expectations, the most-demanded products, and the average budgets by product category.

Highlights:

Does your company sell through E-COMMERCE in 2020?
(% breakdown of number of quotes)

Source:CSIL survey on a sample of 100 office furniture manufacturers and dealers

The world furniture industry has been severely affected by the pandemic. According to CSIL, global office furniture consumption registered an unprecedented decrease in 2020.

At the same time, the restrictions of epidemic and the developing of working from home, has conducted e-commerce in the office furniture sector to develop very fast in recent months. The 2020 trend has been the opposite of the one registered by the office furniture sector. While the global office furniture consumption dropped in 2020, e-commerce consumption increased at a double digit rate in the same year.

Office furniture manufacturers are strongly investing in e-commerce and the majority of them already used this channel during 2020, despite it represented on average less than 5% of revenues. As it emerged from the CSIL survey, over 80% of companies currently not using e-commerce declared their intention to enter this channel within 2022.

Selected Companies:

Amazon, AJ Products, Ambientedirect, Buerostuhl24, Coupang, Cymax, Design Within Reach, Fully, Herman Miller, Home 24, Knoll, Ikea, JD, John Lewis, Office Depot, Overstock, Pepperfry, Restoration Hardware, Sediarreda, Steelcase, Suning, Tmall, Wayfair, Williams-Sonoma.

TABLE OF CONTENTS

INTRODUCTION

  • Research Tools
    • Figure 0.1. The sample of companies. Percentages
  • Terminology and methodological notes
    • Table 0.1. Exchange rates, LCU per US$, 2014-2020

EXECUTIVE SUMMARY

  • Figure 0.2. E-commerce for the office furniture sector at a glance

1. E-COMMERCE FOR THE OFFICE FURNITURE INDUSTRY

  • 1.1. An overview of the office furniture market
    • Figure 1.1. World office furniture consumption, 2011-2020. US$ billion
    • Table 1.1. Overview of the world office furniture industry, 2020. Consumption and Imports
    • Figure 1.2. Office furniture consumption. Countries grouped by geographical region, 2021. Forecasts of yearly changes in real terms
  • 1.2. E-commerce for the furniture industry: basic data
    • Figure 1.3. World. E-commerce incidence on office furniture consumption, 2020. Percentage shares
    • Table 1.2. World. Office furniture consumption and e-commerce sales by geographic region. 2020. Million US$ and percentage shares
    • Figure 1.4. World. E-commerce of office furniture by product segment, 2020. Percentage shares
    • Table 1.3. World. Office furniture consumption and e-commerce sales by geographic region. 2020. Million US$ and percentage share
    • Figure 1.5. Wayfair.com monthly US revenues 2019 and 2020
  • 1.3. Models of e-commerce business
    • 1.3.1. Office Furniture Manufacturers
      • Figure 1.6. Knoll.com/shop
    • 1.3.2. Wholesalers and B2B business
    • 1.3.3. E-tailers (pure e-commerce companies)
      • Figure 1.7. Amazon: furniture dedicated webpage
    • 1.3.4. Brick-and-Click companies (dealers with physical stores and web-store)
    • 1.3.5. Non-furniture specialist chains
      • Figure 1.8. Sears.com
    • 1.3.6. The case of Shopify
      • Figure 1.9. Shopify Website

2. ACTIVITY TREND

  • 2.1. E-commerce growth
    • Figure 2.1. World. E-commerce sales of office furniture, 2018-2020. US$ million and percentages
    • Figure 2.2. World. Total sales of office furniture and e-commerce, 2019-2020. US$ million and % change
    • Table 2.1. E-commerce sales of office furniture by geographical region, 2019-2020. US$ million and percentage share
    • Figure 2.3. E-commerce penetration on office furniture consumption by geographical region, 2019-2020. Percentages
    • Table 2.2. E-commerce sales of office furniture by product segment, 2019-2020. US$ million and percentage share
    • Figure 2.4. E-commerce, by kind of operator. Dimension, market share and average growth 2020/2019. US$ million and percentages
  • 2.2. The business evolution and organisation
    • 2.2.1. Omnichannel approach
    • 2.2.2. Augmented reality
      • Figure 2.5. Amazon Room Decorator App for iOS
    • 2.2.3. Mobile shopping tips
    • 2.2.4. Social media and advertising strategies
      • Figure 2.6. The world most used social platforms. Number of active users, 2021. Million
    • 2.2.5. The case of Starlity
      • Figure 2.7. Starlity website

3. EUROPE

  • 3.1. Retail and e-commerce sales: overview and demand drivers
    • Table 3.1. Europe. Economic and E-commerce Indicators
    • Table 3.2. The United Kingdom, Germany, France and Spain: e-commerce indicators
    • Figure 3.1. Europe. Number of individuals using the internet
  • 3.2. Sector overview
    • Table 3.3. Europe. Office furniture consumption at end-user prices and e-commerce sales by country. 2020. Million US$ and percentage shares
    • Figure 3.2. Europe. Market shares by country. Total office furniture sales and e-commerce of office furniture, 2020. Percentage shares
  • 3.3. Leading e-commerce players
    • Table 3.4. Europe. Leading e-commerce websites selling office furniture, 2019-2020. US$ million
    • Figure 3.3. AJproducts.co.uk
    • Figure 3.4. Amazon.de
    • Figure 3.5. Ikea.com
    • Figure 3.6. Buerostuhl24.com
    • Figure 3.7. Modeo.fi
    • Figure 3.8. Conforama.fr
    • Figure 3.9. www.design-bestseller.be
    • Figure 3.10. JK Office.dk
    • Figure 3.11. Spacio.es
    • Figure 3.12. Designfunktion.de
    • Figure 3.13. Archiprodutcs.com
    • Figure 3.14. Prooffice.de
    • Figure 3.15. Aram.co.uk
    • Figure 3.16. Atomicinterors.co.uk
    • Figure 3.17. Dufoyer.co.uk
    • Figure 3.18. Burolia.fr
    • Figure 3.19. Maisonsdumonde.fr
    • Figure 3.20. Boconcept.com
    • Figure 3.21. Oakodenmark.dk
  • 3.3.2. Office supplies and stationery dealers
    • Figure 3.22. Schaefer-shop.de
    • Figure 3.23. Bruneau.fr
    • Figure 3.24. Lyreco.com
    • Figure 3.25. Bureau-vallee.fr
  • 3.4. Office manufacturers selling on-line
    • Table 3.5. Europe. Sample of office furniture manufacturers using e-commerce, 2019. US$ million
    • Figure 3.26. Gispen.com
    • Figure 3.27. Isku.fi
    • Figure 3.28. Shop.interstuhl.com
    • Figure 3.29. Vitra.com
    • Figure 3.30. Ukstore.hermanmiller.com
    • Figure 3.31. Actiu.store

4. NORTH AMERICA

  • 4.1. Retail and e-commerce sales: overview and demand drivers
    • Figure 4.1. United States. E-commerce as a percentage of total retail sales. 2011-2020. Percentage share
    • Table 4.1. United States and Canada. Economic and e-commerce Indicators
    • Figure 4.2. United States and Canada. Number of individuals using the internet
  • 4.2. Sector overview
    • Table 4.2. North America. Office furniture consumption and e-commerce sales by country. 2020. Million US$ and percentage shares
    • Figure 4.3. North America. Market shares by country. Total office furniture sales and e-commerce of office furniture, 2020. Percentage shares
  • 4.3. Leading e-commerce players
    • Table 4.3. North America. Leading e-commerce websites selling office furniture, 2019-2020. US$ million
    • Figure 4.4. Wayfair.com
    • Figure 4.5. Amazon.com
    • Figure 4.6. Williams-sonoma.com
    • Figure 4.7. Dwr.com
    • Figure 4.8. Fully.com
    • Figure 4.9. Officedepot.com
    • Figure 4.10. Staples.com
    • Figure 4.11. Cymax.com
    • Figure 4.12. Crateandbarrel.com
    • Figure 4.13. Roomandboard.com
    • Figure 4.14. Article.com
    • Figure 4.15. Mgbwhome.com
    • Figure 4.16. Target.com
  • 4.4. Office furniture manufacturers selling on-line
    • Figure 4.17. Store.steelcase.com
    • Figure 4.18. Store.hermanmiller.com
    • Figure 4.19. Store.haworth.com
    • Figure 4.20. Shop.sitonit.net
    • Figure 4.21. Vari.com
    • Figure 4.22. Xchair.com
    • Figure 4.23. Store.ergotron.com

5. ASIA

  • 5.1. Retail and e-commerce sales: overview and demand drivers
    • Table 5.1. Asia Pacific: China, India and Japan. Economic and E-commerce Indicators
    • Figure 5.1. China, India and South Korea. Number of individuals using the internet
  • 5.2. Sector overview
    • Table 5.2. Asia-Pacific. Office furniture consumption and e-commerce sales by country. 2020. Million US$ and percentage shares
    • Figure 5.2. Asia-Pacific. Market shares by country. Total office furniture sales and e-commerce of office furniture, 2020. Percentage shares
  • 5.3. Leading e-commerce players
    • Table 5.3. Asia. Leading e-commerce websites also selling office furniture, 2019-2020. US$ million
    • 5.3.2. China
      • Figure 5.3. Global.jd.com
      • Figure 5.4. IKEA-Tmall Store
      • Figure 5.5. Suning.com
      • Figure 5.6. Gome.com.cn
      • Figure 5.7. Ikea.cn
    • 5.3.3. India
      • Figure 5.8. Snapdeal.com
      • Figure 5.9. Urbanladder.com
      • Figure 5.10. Furnituredekho.com
      • Figure 5.11. Ubuy.com
    • 5.3.4. Japan
      • Figure 5.12. Kagg.jp
      • Figure 5.13. Askul.co.jp
      • Figure 5.14. Idc-otsuka.jp
      • Figure 5.15. Nitori-net.jp
      • Figure 5.16. Offinet.jp
      • Figure 5.17. Rakuten.co.jp
      • Figure 5.18. Muji.com
      • Figure 5.19. shop.itoki.jp
      • Figure 5.20. workstyle.kokuyo.co.jp
    • 5.3.5. South Korea
      • Figure 5.21. Trdst.com
      • Figure 5.22. Coupang.com
      • Figure 5.23. Hyundailivart.co.kr
      • Figure 5.24. Hanssem website
    • 5.3.6. Australia
      • Figure 5.25. Templeandwebster.com.au
      • Figure 5.26. Castlery.com

6. E-COMMERCE FOR THE FURNITURE INDUSTRY: SURVEY RESULTS

  • 6.1. The sample
    • Figure 6.1. Sample. Respondents by the range of turnover and geographic location. Percentage shares on number of quotes
  • 6.2. Revenue performance and expectations
    • Figure 6.2. Sample. Preliminary revenues variation for 2020/2019. Percentage shares
    • Figure 6.3. Sample. Expected revenues variation for 2021/2020. Percentage shares
    • Figure 6.4. Sample. Expected growth of e-commerce revenues by company location, 2021-2020. Percentage shares
  • 6.3. The use of e-commerce
    • Figure 6.5. Sample. The use of e-commerce and the incidence of total sales, 2020. Percentage shares
    • Figure 6.6. Sample. The use of e-commerce by company dimensions, 2020. Percentage shares
    • Table 6.1. Sample. Intentions to invest in e-commerce within the next two years, 2021-22. Percentage shares
    • Figure 6.7. Sample. The expected channel used. Percentage shares
  • 6.4. E-commerce channel and promotion
    • Figure 6.8. Sample. Sales breakdown by channel. Percentage shares
    • Figure 6.9. Sample. Major e-tailers serving furniture companies. Percentage shares
    • Figure 6.10. Sample. Promotion tools used, 2020. Average value of quotes
    • Table 6.2. Sample. Promotion tools used by company dimension, 2020. Average value of quotes
    • Table 6.3. Sample. Promotion tools used by geographical area, 2020. Average value of quotes
  • 6.5. Products, customers, budgets
    • Figure 6.11. Sample. Most demanded product categories in e-commerce, 2020. Average value of quotes
    • Table 6.4. Sample. Most demanded product categories in e-commerce, 2020. Average value of quotes
    • Figure 6.12. Sample. Customer categories active trough e-commerce, 2020. Average value of quotes
    • Table 6.5. Sample. Customer categories active trough e-commerce, 2020. Average value of quotes
    • Figure 6.13. Sample. Average budget by product purchased online, 2020. US$
    • Figure 6.14. Sample. Average budget by geographical region, 2020. US$