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電子商務

市場調查報告書

商品編碼

979657

家具產業的電子商務市場

E-Commerce for the Furniture Industry

出版日期: 2020年12月29日 | 出版商:

CSIL Centre for Industrial Studies | 英文 119 Pages | 商品交期: 最快1-2個工作天內

價格

全貌
簡介
目錄

簡介

全球家具行業受到Covid-19大流行的嚴重影響，全球家具消費量在2020年出現前所未有的下降。但是，在此框架內，社交距離政策和封鎖使注意力轉移到居家和舒適方面，有機會調整自己的工作空間以在家中工作。

線上流通管道，彌補了實體店銷售額的急劇下降，在這一困難的一年裡，線上銷售的家具的全球銷售額記錄兩位數的成長。

本報告提供全球家具產業的電子商務市場的相關調查，市場規模和預測，需求，成長要素，市場區隔、各地區的市場分析，COVID-19大流行的影響，主要企業的簡介等資訊。

本報告刊載的企業:

Amazon，Ambientedirect，Anthropologie，Bygghemma，Coupang，Cymax，Dunhelm，Hayneedle，Harvey Norman，Home Depot，Home 24，Ikea，Jingdong，John Lewis，Lowe's，Otto，Overstock，Pepperfry，Restoration Hardware，Suning，Tmall，Wal-Mart 、Wayfair，Westwing，Williams-Sonoma。

家具市場概要:家具的消費、進口(2020)，各地區的家具市場預測(2021)
基本資料
- 各市場區隔的家具消費和電子商務銷售
- 各國家/地區的家具的消費和電子商務銷售
- 各分銷商類型的家具的電子商務銷售
COVID-19大流行:2020年前半期的影響與洞察
- 各企業的2020年第一季和第2季的整體銷售
電子商務商務的模式(線上銷售的家具廠商，批發商和B2B商務，線上零售商，實體店舖型企業，非家具專家連鎖，Shopify的案例)

第2章活動趨勢:成長和商務的演進

電子商務的成長趨勢:產品、各地區的成果，各分類的分銷商，規模，市場佔有率及年複合成長率
與商務的演進與組織化(全通路方法，宅配與網購店取比較，行動消費暗示，Starlity的案例，社群媒體，廣告策略)

第3章歐洲

零售、電子商務銷售:概要與需求的成長要素
- 英國，德國，法國，西班牙:電子商務指標
部門概要
主要的電子商務企業

第4章北美

零售、電子商務銷售:概要與需求的成長要素
- 美國和加拿大:經濟及電子商務指標
部門概要
線上銷售的家具廠商
主要電子商務企業

第5章亞洲

零售、電子商務銷售:概要與需求的成長要素
- 亞太地區(中國，印度，日本):經濟及電子商務指標
部門概要
主要電子商務企業

第6章調查結果

家具製造商樣品
收益成果與預測
電子商務的使用
電子商務流通管道
產品與推銷

Product Code: M02

This report analyses status and prospects of e-commerce for the furniture industry and it is mainly divided in two parts.

PART I. ECOMMERCE FOR THE FURNITURE INDUSTRY deals with the incidence of the online channel in the furniture market with a focus on key geographical areas (Europe, North America, Asia) and analyses the different e-commerce business models and the performance of leading players.

An overview of the world furniture industry, with current furniture consumption data, and 2021 furniture market forecasts by region, introduces this part.

Furniture e-commerce sales are provided by segment (upholstered furniture, outdoor furniture, office furniture, kitchen furniture, other furniture), by region and by kind of distributor (E-tailers, Furniture distributors, Non-specialists/Lifestyle/DIY)

The study also highlights the impact of Covid-19 pandemic on the furniture market through insights for the first half of 2020 and sales performance of the leading online players in the global furniture market in the first and second quarter of 2020.

Different e-commerce business models (Furniture Manufacturers, Wholesalers and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains) , their evolution and organization are discussed in light of companies' experiences: the Omni-channel approach, the incidence of mobile commerce, advertising and search engines strategies, the use of social media and delivery options.

FOCUS ON: The furniture e-commerce business in Europe, North America and Asia: for each considered geographical area, and for the most relevant markets (UK, Germany, France, Spain, USA, Canada, China, India and Japan), the report analyses the sector performance and sales of the leading furniture e-commerce players (websites selling furniture, furniture manufacturers selling on-line).

Online sales of furniture and related products are presented for around 170 leading players based in North America, Europe and Asia, with profiles highlighting their e-commerce policies. Profiles of the major companies are also provided

PART II. E-COMMERCE FOR THE FURNITURE INDUSTRY: SURVEY RESULTS

This part provides results of CSIL survey to leading furniture manufacturers worldwide, aiming at understanding their approach to the web channel, their strategies, their future expectations and the most-demanded products.

Highlights:

The world furniture industry has been severely affected by the Covid-19 pandemic. According to CSIL estimates, the global furniture consumption registered an unprecedent decrease in 2020.

Within this framework is worth noticing, however, that social distacing policies and lockdowns, provided people with the opportunity to focus on home and comfort and to adapt their spaces to the need of working from home.

The online channel is partially compensating the sharp decrease of brick and mortar stores' sales and the global value of furniture sold online registered a double digit encrease in this diffucult year.

Selected companies mentioned:

Amazon, Ambientedirect, Anthropologie, Bygghemma, Coupang, Cymax, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea, Jingdong, John Lewis, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Suning, Tmall, Wal-Mart, Wayfair, Westwing, Williams-Sonoma.

INTRODUCTION.

Research Tools, sample of companies, Terminology and methodological notes

EXECUTIVE SUMMARY

1. E-COMMERCE FOR THE FURNITURE INDUSTRY. Basic data and business models

1.1. Overview of the furniture market. Furniture consumption and imports in 2020 and furniture market forecasts 2021 by region

1.2. Basic data
- Furniture consumption and e-commerce sales by segment
- Consumption and E-commerce sales of furniture by country/region
- E-commerce sales of furniture by kind of distributor

1.3. COVID-19 pandemic: impact and insights for the first half of 2020
- Total sales performance in the first and second quarter of 2020 for selected companies

1.4. Models of e-commerce business (Furniture Manufacturers selling online, Wholesalers and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains, The case of Shopify)

2. ACTIVITY TREND. Growth and business evolution

2.1. E-commerce growth trends. Performance by product and by region, Distributors by category. Dimension, market share and average growth.

2.2. Business evolution and organization (Omnichannel approach, Home delivery ?vs- ?click and collect?, Mobile shopping tips, The case of Starlity, Social media and advertising strategies)