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市場調查報告書
家具產業的電子商務市場E-Commerce for the Furniture Industry |
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| 出版商 | CSIL Centre for Industrial Studies | 商品編碼 | 979657 | ||||
| 出版日期 | 內容資訊 | 英文 119 Pages 商品交期: 最快1-2個工作天內 |
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| 家具產業的電子商務市場 E-Commerce for the Furniture Industry | ||
| 出版日期: 2020年12月29日 | 內容資訊: 英文 119 Pages |
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全球家具行業受到Covid-19大流行的嚴重影響，全球家具消費量在2020年出現前所未有的下降。但是，在此框架內，社交距離政策和封鎖使注意力轉移到居家和舒適方面，有機會調整自己的工作空間以在家中工作。
線上流通管道，彌補了實體店銷售額的急劇下降，在這一困難的一年裡，線上銷售的家具的全球銷售額記錄兩位數的成長。
本報告提供全球家具產業的電子商務市場的相關調查，市場規模和預測，需求，成長要素，市場區隔、各地區的市場分析，COVID-19大流行的影響，主要企業的簡介等資訊。
Amazon，Ambientedirect，Anthropologie，Bygghemma，Coupang，Cymax，Dunhelm，Hayneedle，Harvey Norman，Home Depot，Home 24，Ikea，Jingdong，John Lewis，Lowe's，Otto，Overstock，Pepperfry，Restoration Hardware，Suning，Tmall，Wal-Mart 、Wayfair，Westwing，Williams-Sonoma。
This report analyses status and prospects of e-commerce for the furniture industry and it is mainly divided in two parts.
PART I. ECOMMERCE FOR THE FURNITURE INDUSTRY deals with the incidence of the online channel in the furniture market with a focus on key geographical areas (Europe, North America, Asia) and analyses the different e-commerce business models and the performance of leading players.
An overview of the world furniture industry, with current furniture consumption data, and 2021 furniture market forecasts by region, introduces this part.
Furniture e-commerce sales are provided by segment (upholstered furniture, outdoor furniture, office furniture, kitchen furniture, other furniture), by region and by kind of distributor (E-tailers, Furniture distributors, Non-specialists/Lifestyle/DIY)
The study also highlights the impact of Covid-19 pandemic on the furniture market through insights for the first half of 2020 and sales performance of the leading online players in the global furniture market in the first and second quarter of 2020.
Different e-commerce business models (Furniture Manufacturers, Wholesalers and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains) , their evolution and organization are discussed in light of companies' experiences: the Omni-channel approach, the incidence of mobile commerce, advertising and search engines strategies, the use of social media and delivery options.
FOCUS ON: The furniture e-commerce business in Europe, North America and Asia: for each considered geographical area, and for the most relevant markets (UK, Germany, France, Spain, USA, Canada, China, India and Japan), the report analyses the sector performance and sales of the leading furniture e-commerce players (websites selling furniture, furniture manufacturers selling on-line).
Online sales of furniture and related products are presented for around 170 leading players based in North America, Europe and Asia, with profiles highlighting their e-commerce policies. Profiles of the major companies are also provided
This part provides results of CSIL survey to leading furniture manufacturers worldwide, aiming at understanding their approach to the web channel, their strategies, their future expectations and the most-demanded products.
The world furniture industry has been severely affected by the Covid-19 pandemic. According to CSIL estimates, the global furniture consumption registered an unprecedent decrease in 2020.
Within this framework is worth noticing, however, that social distacing policies and lockdowns, provided people with the opportunity to focus on home and comfort and to adapt their spaces to the need of working from home.
The online channel is partially compensating the sharp decrease of brick and mortar stores' sales and the global value of furniture sold online registered a double digit encrease in this diffucult year.
Amazon, Ambientedirect, Anthropologie, Bygghemma, Coupang, Cymax, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea, Jingdong, John Lewis, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Suning, Tmall, Wal-Mart, Wayfair, Westwing, Williams-Sonoma.
