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市場調查報告書
廚房家具的中國市場The Kitchen Furniture Market in China |
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| 出版商 | CSIL Centre for Industrial Studies | 商品編碼 | 950730 | ||||
| 出版日期 | 內容資訊 | 英文 159 Pages 商品交期: 最快1-2個工作天內 |
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| 廚房家具的中國市場 The Kitchen Furniture Market in China | ||
| 出版日期: 2020年06月30日 | 內容資訊: 英文 159 Pages |
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本報告提供中國的廚房家具產業調查分析，生產、消費、國際貿易趨勢，生產、流通系統分析，主要企業等相關的系統性資訊。
This report provides a comprehensive picture of the kitchen furniture industry in China , enhanced by historical trends on production, consumption and international trade, analysis of the production and distribution systems and information on major players. The study also includes forecasts of the real growth of the market for the years 2020 and 2021, which includes the effects of the coronavirus pandemics. The research was carried out via direct interviews with Chinese and international kitchen furniture manufacturers operating in China.
Kitchen furniture exports and imports are broken down by country and by geographical region of origin/destination. Historical data are provided for the time frame 2014-2019. A similar analysis was conducted for the international trade of a list of selected appliances (refrigerator and freezers, cooking appliances, clothes washers and driers, dishwashing machines, hoods) relevant for the kitchen industry for the period 2013-2018.
Chinese kitchen production is analysed by including historical series of kitchen production in value and volume for the years 2014-2019. Kitchen production in China is broken down according to:
The chapter on the distribution system offers an analysis of the major sales channels (contract/building trade, kitchen specialists, furniture shops, furniture chains, and DIY) for kitchen and their 2014-2019 trends, including a list of the main kitchen furniture retailers in the major Chinese provinces and short profiles of the leading furniture chains. Reference prices for kitchen furniture and the weight of built-in appliances on the value of the kitchen market are also considered. The analysis also includes the profiles of 22 Chinese cities, which include economic and demographic statistics, kitchen demands, an indicator that ranks the cities according to their business attractiveness, and the analysis of the commercial areas of each city through the geolocation of over 65 brands.
An in-depth analysis of the competitive system identifies the leading Chinese manufacturers by kitchen production, sales, price range and exports. Updated company profiles of the top manufacturers provide data on the company's total turnover, number of employees, export share, location of manufacturing plants and distribution channels. The competitive system analysis also identifies a selection of leading international kitchen manufacturers operating on the Chinese market, providing descriptions of their distribution strategies and short company profiles.
The final chapter tries to identify the major domestic demand determinants, which includes macro-economic indicators (country indicators, real growth of GDP and inflation up to 2021, population indicators, data on disposable income and wealth, data on construction sector and real estate); population dynamics (population, urbanization, analysis of the top cities); consumers' trends and preferences; real estate and construction sector development (investments in residential building, data on the construction sector).
A list of more than 60 major players in the kitchen furniture industry in China is also included.
In 2019, the kitchen furniture market reached a value of US$ 6.3 billion (RMB 43,568 million) at factory price in China, accounting for around 5% of the world furniture market. Approximately 3.4 million kitchens were produced by Chinese kitchen furniture firms, of which around 509 thousand were addressed to exports and over 2.8 million to the domestic market. Exports, which account for over 18% of the local production, declined by 28% compared to 2018 (-24.8% in RMB), mainly due to the trade frictions with the USA that still remain their largest destination market.
From the competitive system perspective, although the kitchen furniture market has been traditionally more fragmented than those of other type furniture, most of the production of kitchen furniture is managed by the top 50 players, which accounts for over 55% of its total value. In fact, over the last few years, the industry has undergone a process of consolidation, including several IPO and M&A. Oppein confirmed as the largest player in the internal market as well as the major Chinese manufacturer. Ikea ranks 7th in term of sales in the country. ZBOM is leader in the middle price market. In the middle-upper market Schmidt and Hanex are among the top players. Boffi and Poggenpohl ranks in top positions as far as the luxury market is concerned.
Acusi, Aisen, Akani, Amblem, Aodu , Arrow, Baineng, Beigeer, Bigtime, Borcci (Fotile), Borlonclan, Cacar, Canbo, Daeshin, Debao, Deson , Dicano, Doton, Elabor , Eueasa, Euromax Neuvelle, Haier, Hanex, Haozhaotou, Homtor, Ikea, Jiaci, Joydar, Kangjie, Kenner, Macess, Macro, Mekea, Mkxy, Nbmin, Olo Home, Oppein, Oulin, Oupu, Ouyi, Pianor, Rebon, Schmidt, Siples, Nobilia, Vidas, Vifa Kitchen, Wanjia, Welon, Yalig, Häcker Küchen, ZBOM Cabinets.
