歐洲辦公傢俱市場

2019年，歐洲辦公傢俱市場超過90億歐元。歐洲最大的市場是德國，英國和荷蘭。進口量的良好增長（約佔歐洲總消費量的42％）幫助我們連續第四年提高了業務績效。來自中國的產品佔有率正在逐年增加。目前，它佔辦公傢俱總消費的9％，如果僅考慮辦公用紙，這一比例甚至更高。此外，Covid-19大流行對辦公傢俱消費的影響將取決於鎖定時間的長短，2020年初的經濟形勢，動員資源以支持重建的能力以及辦公傢俱出口商。每個國家都不一樣。目前，預計到2020年，整個歐洲的辦公傢俱消費量將顯著下降，從而影響所有主要市場。儘管疲弱，但預計2021年的市場將復甦。

要點：

本報告調查了歐洲辦公傢俱市場，包括市場表現和趨勢，進出口貿易差額，按產品類型，分銷渠道和國家/地區，競爭格局以及主要公司的概況進行的市場分析。

此報告中推薦的公司：

Steelcase，Kinnarps，Nowy Styl，Ahrend Group，Haworth Europe，Herman Miller Europe，Narbutas，Sedus Stoll， Senator。

內容

調查方法，定義和註釋

執行摘要：歐洲辦公傢俱行業的主要推動力

第1章市場情景：按國家/地區劃分的趨勢和情況

• 市場生產，消費，國際貿易，價格，開放度
• 歐洲主要群體和市場佔有率
• 考慮到Covid-19的影響的當前趨勢和預測：2020年，2021年

第2章項目結果：按地區/國家劃分的基本數據和宏觀經濟指標

• 北歐：丹麥，芬蘭，挪威，瑞典
• 西歐：比利時，法國，愛爾蘭，荷蘭，英國
• 中歐（DACH）：奧地利，德國，瑞士
• 南歐：希臘，意大利，葡萄牙，西班牙
• 中歐和東歐：保加利亞，克羅地亞，塞浦路斯，捷克共和國，愛沙尼亞，匈牙利，立陶宛，拉脫維亞，馬耳他，波蘭，羅馬尼亞，斯洛文尼亞，斯洛伐克

第3章辦公傢俱的國際貿易

• 進出口商和國家的貿易差額
  • 出口：國家/地區，細分市場，歐洲以外的目的地
  • 進口：國家和地區，原產國
• 中國的進口滲透率

第四章供應結構和產品細分

• 主要情況，按產品類型劃分的產量，主要公司：
  • 辦公室用紙：封面
  • 辦公桌：類型，結構，檯面材料
  • 行政傢俱
  • 文件系統：類型/材料
  • 牆/隔斷和聲學產品：類型和材料
  • 會議室和公共區域的傢俱
• 高度可調節桌
  • 高度可調與固定高度
  • 按國家/地區分類的發生率
• COVID-19之後的工作場所和遠程工作：最初趨勢
• 就業和投資活動

第5章分配和價格

• 通過分銷渠道銷售辦公傢俱
• 注意：轉椅
  • 總銷量
  • 主要市場銷售的產品：法國，德國，意大利，波蘭，英國，西班牙，瑞典
  • 品牌在主要市場中的定位

第6章辦公傢俱製造商：按產品類別的銷售和市場份額

• 各公司辦公傢俱總銷售額
• 按產品劃分的公司樣品的生產量（辦公座椅，辦公桌，行政傢俱，文件系統，牆壁/隔斷，聲學產品，公共區域傢俱）

第7章辦公傢俱製造商：按國家/地區劃分的銷售和市場份額

• 按國家/地區分類的公司中的辦公傢俱銷售
• 在歐洲（俄羅斯，中東，亞太地區，北美，拉丁美洲，非洲）的其他銷售

國際貿易表

• 300多家辦公傢俱製造商的公司名稱和聯繫方式

CSIL Report "The European market for office furniture" , now at its 32^nd edition, provides a comprehensive picture of the office furniture sector in Europe (30 countries with a detailed analysis) through historical series of basic data (production, consumption and trade) up to the year 2019, office furniture market forecasts 2020-2021, performance and market shares of the leading office furniture manufacturers, product categories, distribution and prices.

MARKET EVOLUTION AND FIGURES BY COUNTRY

The Report offers 2014-2019 value of production, consumption, imports and exports of office furniture in Europe and for 30 considered countries. Trends in the office furniture prices by country, data on employment and turnover per employee are also provided.

COVID-19 IMPACT: The consequences of the Covid-19 pandemic on office furniture consumption vary from country to country depending on several factors like, length of the lockdowns, status of the economy in early 2020, ability to mobilize resources to assist in the recovery, opportunities to stimulate local consumption to absorb office furniture made available.

Given these circumstances, the 2020-2021 office furniture market forecasts in the report are provided for the 15 major European office furniture consuming countries (Austria, Belgium-Lux, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom), representing together almost 90% of the total market. The impact of the outbreak will be then revaluated in October and our Clients will receive an update of 2020/2021 office furniture consumption forecasts included in the report?s price.

KEY PLAYERS IN THE EUROPEAN OFFICE FURNITURE SECTOR AND THEIR MARKET SHARES

Sales data and market shares are provided for the leading European office furniture manufacturers. Company sales are also broken down by country and by segment (seating, desking systems, executive office furniture, filing systems/storage, wall-to-wall units, meeting rooms and communal areas).

Extra-European sales: Office furniture sales in Extra-European Union and Russia, the Middle East, Asia Pacific, North America, Central-South America and Africa are provided for a sample of European companies.

Also included: addresses of about 300 office furniture companies.

SUPPLY STRUCTURE AND PRODUCT TYPE ANALYSIS

Analysis of the office furniture production by product segment:

• seating: operative chairs with or without castors, soft benching/sofas, executive chairs, folding/stackable chairs and stools/other;

• operative desking systems: adjustable and not adjustable, free-standing and panel based;

• executive office furniture; filing systems/storage (mass storage and complex archiving systems, Filing drawers/pedestals, lockers, side units/vertical files, bookcases/shelves);

• walls/partitions and acoustic products (Wall units/high partitions floor to ceiling, equipped walls, mobile/free standing screens&desk screens, acoustic panels/ceiling suspended or wall mounted, acoustic booths/phone booths);

• furniture for meeting rooms and communal areas.

The study also analyses the incidence of HEIGHT ADJUSTABLE TABLES (HAT) in Europe, production of sit-standing desks by country/region and breakdown of desking supply between fixed and HAT, in a sample of companies.

WORKPLACES DURING PANDEMIC AND REMOTE WORKING. First trends and office layout solutions, made by the leading European office furniture companies to face the unexpected shift caused by the coronavirus in workplaces.

OFFICE FURNITURE DISTRIBUTION AND PRICES

The analysis of office furniture distribution channels by country covers: direct sales, office specialists, non-specialists and others. A breakdown of office furniture sales by distribution channel is available for the top companies.

FOCUS ON: SWIVEL CHAIRS. A detailed analysis of office seating volumes and brand positioning. The number and the performance of swivel chairs sold in 2018 and 2019 and brand positioning by average net price are given for seven major countries (Germany, France, United Kingdom, Italy, Spain, Poland and Sweden). Values include both products manufactured in Europe and products imported from extra-European countries.

INTERNATIONAL TRADE OF OFFICE FURNITURE: A breakdown of European office furniture imports and exports is provided by country and by product type (by office furniture and by office seating).

GEOGRAPHICAL COVERAGE:

• Northern Europe: Denmark (DK), Finland (FI), Norway (NO) and Sweden (SE);

• Western Europe: Belgium (BE), France (FR), Ireland (IE), Netherlands (NL) and the United Kingdom (UK). Unless otherwise specified, figures for Belgium include those for Luxembourg;

• Central Europe (DACH): Germany (DE), Austria (AT) and Switzerland (CH);

• Southern Europe: Greece (GR), Italy (IT), Portugal (PT) and Spain (ES);

• Central-Eastern Europe: Poland (PL), Czech Republic (CZ), Slovakia (SK), Hungary (HU) and Romania (RO), Slovenia (SL), Croatia (HR), Bulgaria (BG), Cyprus (CY), Malta (MT), Estonia (EE), Latvia (LV), Lithuania (LT).

Highlights:

The European market for office furniture exceeded EUR 9 billion in 2019. Among the largest markets, Germany, the UK and the Netherlands. The performance improved for the fourth consecutive year, sustained by a strong growth of imports, representing about 42% of total European consumption of the sector. Imports originates for over 74% from European supplying countries. However, the share of products coming from China has been gaining ground over the years and currently represent 9% of the whole office furniture consumption, a percentage which is even higher considering office seating only.

The consequences of the Covid-19 pandemic on office furniture consumption vary from country to country depending on length of the lockdowns, status of the economy in early 2020, ability to mobilize resources to assist in the recovery, and, for office furniture exporting countries, opportunities to stimulate local consumption to absorb office furniture made available.

At the time being, forecasts for office furniture consumption in the whole European area are for a huge drop in 2020, impacting on all the top markets. A rebound of the office furniture market in Europe, though feeble, is expected in 2021.

Selected companies mentioned:

Steelcase, Kinnarps, Nowy Styl, Ahrend Group, Haworth Europe, Herman Miller Europe, Narbutas, Sedus Stoll, Senator.

TABLE OF CONTENTS

METHODOLOGY, DEFINITIONS AND NOTES

EXECUTIVE SUMMARY: KEY FACTORS DRIVING THE OFFICE FURNITURE INDUSTRY IN EUROPE

1. MARKET SCENARIO: Trends and figures by country

• Production, consumption, international trade, price and openness of the office furniture market

• Leading groups in Europe and market shares

• Current trends and forecasts 2020 and 2021 taking into account the impact of Covid-19

2. BUSINESS PERFORMANCE: Basic data e and macroeconomic indicators by region and by country

• Northern Europe (Denmark, Finland, Norway and Sweden)

• Western Europe (Belgium, France, Ireland, Netherlands, the UK)

• Central Europe (DACH: Austria, Germany, Switzerland)

• Southern Europe (Greece, Italy, Portugal, Spain)

• Central-Eastern Europe (Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Hungary, Lithuania, Latvia, Malta, Poland, Romania, Slovenia, Slovakia)

3. INTERNATIONAL TRADE OF OFFICE FURNITURE

• Exporters and importers, trade balance by country
  • Exports: by country, segments and Extra-European destinations
  • Imports: by country and segments, provenance

• Chinese imports penetration

4. SUPPLY STRUCTURE AND PRODUCT SEGMENTS

• Main figures, production by product type and major players for:
  • Office seating: type and coverings
  • Operative desking: type, structure and worktop material
  • Executive furniture
  • Filing systems: type and materials
  • Walls/partitions and acoustic products: type and materials
  • Furniture for meeting rooms and communal areas

• Height Adjustable Tables in Europe
  • Height adjustable vs. fixed desks
  • Incidence by country/region

• Post-covid workplaces and remote working: first trends
• Employment and investment activity

5. DISTRIBUTION AND PRICES

• Office furniture Sales by distribution channel

• FOCUS ON: Swivel chairs
  • Total number of units sold
  • Units sold in the Top markets: France, Germany, Italy, Poland, the UK, Spain and Sweden
  • Brand positioning in the Top markets

6. OFFICE FURNITURE MANUFACTURERS: SALES AND MARKET SHARES BY PRODUCT CATEGORY

• Total sales of office furniture in selected companies

• Production in a sample of companies by product (Office seating, office desking, executive furniture, filing system, walls/partitions and acoustic products, furniture for communal areas)

7. OFFICE FURNITURE MANUFACTURERS: SALES AND MARKET SHARES BY COUNTRY

• Sales of office furniture in a sample of companies by country

• Extra European sales (Russia, Middle-East, Asia-Pacific, North America, Central-South America, Africa)

INTERNATIONAL TRADE TABLES

• COMPANY NAME AND CONTACT DETAILS FOR OVER 300 OFFICE FURNITURE MANUFACTURERS