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Office & Commercial Furniture Supply for Small Business and e-Commerce in Europe - The Dealer Point of View

出版商 CSIL Centre for Industrial Studies 商品編碼 928140
出版日期 內容資訊 英文 46 Pages
商品交期: 最快1-2個工作天內
歐洲的小企業、電子商務辦公室家具、商務用家具的供給 Office & Commercial Furniture Supply for Small Business and e-Commerce in Europe - The Dealer Point of View
出版日期: 2020年03月11日內容資訊: 英文 46 Pages

本報告提供西歐的辦公室家具經銷商 (零售商、經銷商、電子零售商) 調查分析,對小企業的家具供給,家具購買的電子商務的利用,線上銷售相關驗證之系統性資訊。

第1章 摘要整理

第2章 對小企業市場區隔的供給

  • 大企業/行政機關計劃 vs. 中小企業承諾:各地區,經銷商的各類型
  • 小企業的銷售量:各市場區隔,各地區,預測
  • 購買流程 - 影響最初的方法,購買的主要要素,促銷工具

第3章 電子商務

  • 策略 - 電子商務的利用
  • Web流通管道組織 - 電子商務平台與專職人員
  • 電子商務:最搶手的產品與平均預算
  • 給予線上購買 - 線上購買的影響的主要要素,出貨、條件

第4章 辦公室家具市場與電子商務

  • 歐洲的辦公室家具的需求,各國
  • 國際貿易 - 進口和出口
  • 家具部門的電子商務 - 全球概要
Product Code: EU33c

Based on a CSIL survey launched on January 2020, that involved around one hundred office furniture distributors in Western Europe (dealers, distributors and e-tailers), this Report offers the analysis of the furniture supply activity for small accounts in Europe and the use of e-commerce for the purchase of furniture, as online sales are expected to increase rapidly in the next few years especially among individuals and small accounts.

The perspective of this research includes not only office spaces, but a wider panorama of activities like furniture for small hotels, B&B, bar/restaurants, co-working and home offices, a market which is heavily in the hand of distributors (both small and large) due to its high fragmentation and the reduced average dimensions of the supplies.

The analysis concentrated on:

  • The supply for small accounts: customer segments, purchasing process, influencing factors.
  • E-commerce for commercial furniture: channel evolution, organization, products and budgets, shipment and delivery.
  • The office furniture market in Europe: recent sector's data.
  • CSIL estimates on E-commerce in the furniture sector.

Geographical coverage: Scandinavia (Denmark, Finland, Norway and Sweden); Central Europe (Germany, Austria and Switzerland); Western Europe (Belgium, France, Ireland, the Netherlands and the UK); Southern Europe (Greece, Italy, Portugal and Spain).

This is the first edition of the CSIL Report Office&commercial furniture supply for small business and e-commerce in Europe: the dealer point of view, the third release of the series The dealer's point of view aiming to bring out the major insights and features of the office and commercial furniture sector and related products.


The number of SMEs, of which a major part are micro-SMEs, currently exceeds 25 million in the EU-28. The percentage of employed people in the EU that works from home, even sometimes, has increased steadily over the years. About 11 million sqm is the world surface occupied by coworking spaces and serviced offices. Furthermore, an increasing number of corporate companies that, while maintaining the HQ as the core of the brand identity, are looking for more flexible spaces that allows them to more easily and less costly follow the expansion-contraction of the market.

In such a context, this survey was launched aiming to understand which of the small business segments are expected to grow faster in the next years, how small businesses approach the purchase of furniture, which are factors that influence the purchase most, what is the incidence of e-commerce on sales, how distributors are managing web-tools, which are the best furniture products sold online, how much web customers spend on average and if customers are attracted more by price, services offered or communication tools.


INTRODUCTION. Contents of the study and Methodology

1. EXECUTIVE SUMMARY. Europe: Office and commercial furniture supply for small business and E-commerce

  • 1.1. The Sample
  • 1.2. Distributors expectations for 2020


  • 2.1. Large corporate or public office projects Vs Medium/small commitments by region and by kind of distributor (small or medium/large)
  • 2.2. Small businesses Sales by segment (medium/small offices, private/home offices, co-working facilities, restaurants/bars, bed&breakfast/small hotels, retail stores), by region and prospects
  • 2.3 The purchasing process. First approach, main factors that influence the purchase, promotion tools


  • 3.1 Strategies. The use of e-commerce
    • Incidence of e-commerce on total sales and furniture portfolio available online
  • 3.2 Web channels organizaton. E-commerce platforms and dedicated staff
  • 3.3 E-commerce: most demanded products and average budgets
  • 3.4 The online purchase. Main factors influencing the on-line purchase, shipment policy and delivery terms


  • 4.1 Demand of office furniture in Europe and by country
  • 4.2 International trade. Imports and Exports of office furniture by country and by segment (office furniture and office seating)
  • 4.3 E-commerce for the furniture sector: a global picture
    • World E-commerce sales of furniture
    • World E-commerce sales of office furniture