Office & Commercial Furniture Supply for Small Business and e-Commerce in Europe - The Dealer Point of View
|出版商||CSIL Centre for Industrial Studies||商品編碼||928140|
|出版日期||內容資訊||英文 46 Pages
|歐洲的小企業、電子商務辦公室家具、商務用家具的供給 Office & Commercial Furniture Supply for Small Business and e-Commerce in Europe - The Dealer Point of View|
|出版日期: 2020年03月11日||內容資訊: 英文 46 Pages||
本報告提供西歐的辦公室家具經銷商 (零售商、經銷商、電子零售商) 調查分析，對小企業的家具供給，家具購買的電子商務的利用，線上銷售相關驗證之系統性資訊。
Based on a CSIL survey launched on January 2020, that involved around one hundred office furniture distributors in Western Europe (dealers, distributors and e-tailers), this Report offers the analysis of the furniture supply activity for small accounts in Europe and the use of e-commerce for the purchase of furniture, as online sales are expected to increase rapidly in the next few years especially among individuals and small accounts.
The perspective of this research includes not only office spaces, but a wider panorama of activities like furniture for small hotels, B&B, bar/restaurants, co-working and home offices, a market which is heavily in the hand of distributors (both small and large) due to its high fragmentation and the reduced average dimensions of the supplies.
Geographical coverage: Scandinavia (Denmark, Finland, Norway and Sweden); Central Europe (Germany, Austria and Switzerland); Western Europe (Belgium, France, Ireland, the Netherlands and the UK); Southern Europe (Greece, Italy, Portugal and Spain).
This is the first edition of the CSIL Report Office&commercial furniture supply for small business and e-commerce in Europe: the dealer point of view, the third release of the series The dealer's point of view aiming to bring out the major insights and features of the office and commercial furniture sector and related products.
The number of SMEs, of which a major part are micro-SMEs, currently exceeds 25 million in the EU-28. The percentage of employed people in the EU that works from home, even sometimes, has increased steadily over the years. About 11 million sqm is the world surface occupied by coworking spaces and serviced offices. Furthermore, an increasing number of corporate companies that, while maintaining the HQ as the core of the brand identity, are looking for more flexible spaces that allows them to more easily and less costly follow the expansion-contraction of the market.
In such a context, this survey was launched aiming to understand which of the small business segments are expected to grow faster in the next years, how small businesses approach the purchase of furniture, which are factors that influence the purchase most, what is the incidence of e-commerce on sales, how distributors are managing web-tools, which are the best furniture products sold online, how much web customers spend on average and if customers are attracted more by price, services offered or communication tools.