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市場調查報告書

歐洲的辦公室家具市場的趨勢

Trends in the European Office Market: The Dealer Point of View

出版商 CSIL Centre for Industrial Studies 商品編碼 594909
出版日期 內容資訊 英文 40 Pages
商品交期: 最快1-2個工作天內
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歐洲的辦公室家具市場的趨勢 Trends in the European Office Market: The Dealer Point of View
出版日期: 2017年12月20日 內容資訊: 英文 40 Pages
簡介

本報告提供歐洲的辦公室家具市場相關調查,市場預測,主要客戶市場區隔的定量化、業績,影響客戶的購買決策的要素,各產品類型的客戶的平均預算,電子商務的利用與展望,產品系列的擴大與引進預定的新產品類型,及供應商的定位遞送機關等相關詳細分析。

第1章 簡介

第2章 歐洲的辦公室家具市場

  • 宏觀經濟
  • 辦公室家具市場
  • 預測

第3章 經銷商的產品系列

  • 品牌政策
  • 策略

第4章 客戶分析

  • 市場區隔
  • 購買決策
  • 客戶的平均預算

第5章 產品趨勢

  • 座椅
  • 辦公室空間
  • 坐-站式桌

第6章 供應商

  • 供應商的定位
  • 遞送期間

第7章 電子商務的演進

  • 電子商務

附錄:問卷調查

目錄
Product Code: EU33

The European market for office furniture is currently showing signs of a general recovery . Following two years of consecutive growth the market is expected to further improve its performance both in 2018 and 2019.

In such a context, CSIL decided to launch a survey with the aim to understand and describe the expectations of European office furniture distributors and the main sector trends over the next two years.

The analysis involved around one hundred office furniture distributors (dealers, distributors, interior designers, specifiers) located in Western Europe and tested by CSIL in September-November 2017.

The survey has been launched for a better understanding of the office furniture sector perspectives in Europe gathering the expectations of the distribution companies for the period 2018-2019. The analysis involved around one hundred office furniture distributors (dealers, distributors, interior designers, specifiers) located in Western Europe and tested by CSIL in September-November 2017.

In particular the analysis has been concentrated on:

  • The office furniture market and forecasts
  • Quantification and performance of the main customer segments
  • Factors influencing the client purchasing decision
  • Average customer budgets by product category, both for corporate tenders and for individuals
  • Trends for single office seating categories, use of sit-stand desks and evolution of office furniture areas
  • Use of e-commerce and perspectives
  • Expansion of product portfolio and new product categories to be introduced
  • Location of suppliers and delivery terms

The countries were divided into four areas according to their geographical proximity and similarity in market characteristics. These areas are:

  • Scandinavia: Denmark (DK), Finland (FI), Norway (NO) and Sweden (SE);
  • Central Europe (DACH): Germany (DE), Austria (AT) and Switzerland (CH);
  • Western Europe: Belgium (BE), France (FR), Ireland (IE), Netherlands (NL) and the United Kingdom (UK).
  • Southern Europe: Greece (GR), Italy (IT), Portugal (PT) and Spain (ES);

Highlights

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The European market for office furniture is in a general recovery condition. Following two years of consecutive growth the market is expected to further improve its performance both in 2018 and in 2019. In such a context this survey has been aimed at understanding and describing the expectations of European distributors on the main sector trends in the next two years.

As the office distribution is progressively transforming from a simple supply of furniture items to a more global offer of service, consultancy and projects, the vast majority of survey respondents declared intentions to expand their offer and product portfolio.

Distributors are also paying attention to the new instruments for customer approach. The fact that customers (individuals and professionals in particular) look to Social Media for ideas, information and product reviews cannot be disregarded when developing a marketing and advertising campaign. In fact, a relevant part of interviewees is considering to invest in e-commerce within 2019.

Research findings are also shown by single geographic region and, when relevant, according to the dimension of distributors (small or medium-large companies).

Table of Contents

Abstract of Table of Contents

EXECUTIVE SUMMARY

1. INTRODUCTION

  • Contents
  • Methodology
  • Other CSIL reports on the office furniture industry and e-commerce
  • The sample

2. THE EUROPEAN OFFICE FURNITURE MARKET

  • Macroeconomics
  • The office furniture market
  • Forecasts

3. DISTRIBUTORS PRODUCT PORTFOLIO

  • Brand policy
  • Strategies

4. CUSTOMER ANALYSIS

  • Segments
  • The purchasing decision
  • Average customer budgets

5. PRODUCT TRENDS

  • Seating
  • Office spaces
  • Sit-stand desks

6. SUPPLIERS

  • Location of suppliers
  • Terms of delivery

7. E-COMMERCE EVOLUTION

  • E-commerce

ANNEX 1. THE QUESTIONNAIRE

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