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E-Commerce for the Furniture Industry: China

出版商 CSIL Centre for Industrial Studies 商品編碼 324903
出版日期 內容資訊 英文 58 Pages
商品交期: 最快1-2個工作天內
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中國的電子商務家具市場 E-Commerce for the Furniture Industry: China
出版日期: 2015年02月25日 內容資訊: 英文 58 Pages


本報告提供中國的家具及相關產品 (照明設備、家電產品、家用家具等) 的電子商務市場相關分析、家具市場整體情形和電子商務環境、家具電子商務市場特徵與發展狀態、主要企業、平台簡介的項目調查。


  • 分析範圍、工具
  • 詞彙表


  • 宏觀經濟環境
  • 家具市場趨勢
    • 中國國內的家具消費額 (過去11年的實際成果值和最新的估計值)
  • 家具的進口趨勢
    • 中國的家具進口額 (過去11年的實際成果值)
    • 各進口對象的家具進口額


  • 電子商務的發展歷史 (年表)
  • 中國的電子商務
    • 基本資料:網際網路終端數 (PC、行動電話) 及社群媒體用戶數、電子商務使用者數量
    • 中國的電子商務的市場規模 (總計8年份)
    • 中國的電子商務的特徵
  • 線上家具市場:規模與趨勢
    • 中國的電子商務家具市場:實際成果值、預測值
    • 電子商務家具市場代表性的網站:各創立年度、個別造訪人數
    • 線上家具消費額:各產品的明細
    • 市場的顯著的趨勢


  • 在線銷售家具和相關產品的主要企業概要
    • 電子商務整體銷售額,年度成長率,家具、家用品相關的電子商務銷售額 (大業者的情況)
    • 家具專門的大電子商務平台
    • 浴室家具/辦公室家具/兒童用家具專門的大電子商務平台
    • 銷售著照明設備、家電產品的大電子商務平台
    • 家具、相關產品也銷售著大高級品(奢侈品)平台
    • 銷售著家具、相關產品,其他主要平台


Product Code: M11

The report analyses the e-commerce market for furniture and related products - lighting fixtures, appliances, furnishings - in China.

Current size of the Chinese e-commerce furniture market, forecasts of its future developments, breakdown by products are provided. Key characteristics of the Chinese e-commerce market, as e-shoppers habits, O2O retail development, payment and delivery, role of social media, are also presented, with relevant examples.

The report includes furniture online sales and other key figures for the first eighteen major players of the Chinese market.

It also provides addresses and e-mails for more than one hundred major platforms selling furniture, divided by product segment.


Since 2009 China has been the first furniture consumer in the world, accounting for more than 30% of global consumption and keeping a steady upward path. Meanwhile also e-commerce is experiencing an impressive boom, with the number of e-shoppers reaching 271 million in 2013 from 194 three years before. The growing Chinese furniture market definitely participates in this trend. From 2010 to 2013 online furniture sales rose by about 80%: B2C e-commerce now accounts for 1.5% of the total furniture market. 9 out of 12 of the greatest online platforms specialized in selling furniture and related products showed annual online sales increasing by more than 20% during the last year.

China: overall furniture consumpion,
number of e-shoppers, e-commerce furniture sales,

growth rates, 2013 on 2010

In order to grasp opportunities stemming from this fast development of the Chinese market, companies have to take into account its peculiar aspects, ranging from Chinese e-shopper specific habits to the current trend towards online-offline integration

Selected companies mentioned:

Aijiahome,, Dangdang, Hoba, Homekoo, Ikea China , JD, Jiaju, Kinhom, Liwai, Meilele, Mmall, Oppein, Qumei, Suning Yigou, Taobao, Yangshiwang

Table of Contents

Methodological notes

  • Research field and tools
  • Terminology

China furniture market

  • Macroeconomic environment
  • Furniture market trend
    • Furniture consumption in China from 2004 to 2013, estimates for 2014
  • Furniture import trend
    • Furniture import in China from 2004 to 2013
    • Breakdown of furniture import by main countries of origin

E-commerce development

  • Timeline of e-commerce development
  • E-commerce in China
    • Basic data: number of internet (PC and mobile) and social media users, number of e-shoppers, from 2008
    • China e-commerce market size for 2010-2017
    • Characteristics of e-commerce in China
  • Online furniture market: size and trends
    • China e-commerce furniture market: estimates for 2010, 2013, forecasts for 2015, 2020
    • Top e-commerce furniture-related websites by year of foundation and unique visitors
    • Online furniture consumption: breakdown by product
    • Observed trends

Leading players

  • Overview of main players selling furniture and related products online
    • Total e-commerce sales, annual growth, furniture and home-related e-commerce sales for the greatest players of the market
    • Top e-commerce platforms focused on furniture
    • Top e-commerce platforms focused on bathroom, office, children furniture
    • Top e-commerce platforms selling lighting and appliances
    • Top luxury platforms selling also furniture and related products
    • Other major platforms selling furniture and related products

Appendix: list of useful contacts

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