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市場調查報告書

全球照明設備產業上電子商務

E-Commerce for the Lighting (Fixtures) Industry

出版商 CSIL Centre for Industrial Studies 商品編碼 286524
出版日期 內容資訊 英文 105 Pages
商品交期: 最快1-2個工作天內
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全球照明設備產業上電子商務 E-Commerce for the Lighting (Fixtures) Industry
出版日期: 2019年03月20日內容資訊: 英文 105 Pages
簡介

本報告提供全球照明設備產業的電子商務的歷史沿革、現狀、未來展望相關分析,整體市場規模趨勢,及各地區、各領域 (住宅用,商務用 (商業/產業設施),室外用)的詳細趨勢,電子商務業者的中期性的策略課題 (物流、平台,價格預測,現有企業的投資,智慧型手機的普及,基礎設施不足等),主要供應商概況和銷售額、市場佔有率等調查評估。

簡介

  • 分析工具和詞彙表
  • 用語一覽、分析方法
  • 相關分析

摘要整理

第1章 照明設備的電子商務市場

  • 照明設備市場概要
  • 照明設備的電子商務市場:基礎資料
  • 電子商務的經營模式

第2章 活動趨勢

  • 電子商務的成長
  • 商務的演進和企業
    • 物流所扮演的角色
    • 行動消費成長
    • 廣告策略
    • 付款方式
    • 服務、退貨策略

第3章 歐洲

  • 產業概要
  • 實施線上銷售的照明廠商
  • 代表性電子商務企業
  • 住宅用照明
  • 商務用照明
    • 電子設備的批發商

第4章 北美

  • 產業概要
  • 實施線上銷售的照明廠商
  • 代表性電子商務企業
  • 住宅用照明
  • 商務用照明
    • 電子設備的批發商

第5章 亞洲

  • 產業概要
  • 實施線上銷售的照明廠商
  • 代表性電子商務企業
    • 中國
    • 印度
    • 在亞洲各國展開業務的外資型企業

第6章 全球電子商務市場演進

  • 產業的市場規模與業績趨勢

分析對象企業

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目錄
Product Code: M.3

The report analyses the development of E-commerce sales in the lighting fixtures industry to nowadays and future prospects considering the diffusion and the new possibilities opened by digital technologies and providing market data on the incidence of e-commerce sales in the lighting fixtures industry, by country/geographical area (Europe, America, Asia) and by segment (Residential, Commercial, Industrial and Outdoor lighting).

Companies showed in the report include: lighting manufacturers selling through e-commerce, E-tailers, Distributors with e-commerce operations (bricks & clicks) and wholesalers. Short profiles of leading E-commerce players, sales data and market shares are included.

Countries and geographical area analysed: Europe (mainly Western Europe), North America (mainly the United States), Asia (mainly China, India and Japan).

The Report “E-commerce for the lighting fixtures industry” has been carried out using the following tools:

  • field research including direct interviews with leading lighting manufacturers and distributors operating in the e-commerce business;
  • desk analysis and comparison for a sample of over 200 companies using e-commerce (mainly US, Europe and China based);
  • analysis of CSIL databases concerning lighting fixtures sector worldwide;
  • processing of official statistics and various e-commerce related sources worldwide.

HIGHLIGHTS

E-commerce sales of lighting fixtures. Performance by
country/region, 2018/2012.

Average yearly % growth

Between 2012 and 2018 E-commerce for the lighting fixtures sector registered an average yearly 18% growth according to CSIL estimates.

If we include both B2C and B2B business, the e-commerce market for lighting fixtures worldwide is estimated to account approximately 6% of total lighting fixtures sales, worth about USD 8.5 billion at retail prices.

Residential and commercial lighting segments are the ones that registered the higher incidence in the e-commerce transactions.

The penetration of e-commerce is higher in North America (8%) where over 90% of e-commerce business is developed in the United States. In few years, e-commerce in China developed at a very rapid path and reached a similar penetration level than the one of North America. In Asia-Pacific, India is currently the fastest growing market for e-commerce in the lighting fixtures. E-commerce penetration in the lighting fixtures business stood at around 4.5% in Europe in 2018 with the United Kingdom and Germany to be largest marketplaces.

Looking at the different distributors the study estimated that about 37% of worldwide e-commerce sales is in the hand of wholesalers (for example, Rexel operates dozens of e-commerce sites throughout North America, Europe and Asia-Pacific). The fastest growing category is the E-tailers (+25% since 2012) which includes global e-commerce platforms (like the giant Amazon), specialist lighting webstores (like Lampenwelt) and furniture webstores (like Wayfair, Pepperfry). Only few manufacturers operate their own web shop.

Lighting retailers are competing especially on the “customer experience” investing huge amount of money on the so called “omnichannel approach”. Through this approach the coexistence of physical stores and webstore might be an advantage.

Selected Companies:

Acuity Brands, Adolf Wurth, Amazon, ArcLite, Argos, Artemide, B&Q, Beacon Lighting, BUT, Conforama, Coupang, Crate & Barrel, Dunelm, Eglo, Fegime, Flipkart, Flos, Generation Brands, Gome, Grainger, Graybar, Home Depot, Home24, Homebase, House of Fraser, Huayi, Ikea, Inesa Feilo, Jingdong JD, Lampenwelt, Lamps Plus, Lowe's, Marks & Spencer, Mitegro, Oppein, Opple, Otto, Overstock, PaiPai, Panasonic, Pepperfry, Rakuten, Rexel, Sainsbury's Home, Sears, Signify, Solar, Sonepar, Sonneman, Staples, Suning, Taobao, Tmall, Tospo, Trio, Wal Mart, Wayfair, Williams-Sonoma, Yankon, Yoox.

Table of Contents

INTRODUCTION: Research Tools, Terminology and methodological notes

EXECUTIVE SUMMARY

E-COMMERCE FOR LIGHTING FIXTURES

  • An overview of the lighting fixtures market: Consumption of lighting fixtures in 70 countries grouped by geographical areas, 2012-2018 estimated data and 2019-2022 forecasts.
  • E-commerce for the lighting fixtures, basic data: Consumption of lighting fixtures and E-commerce sales by segment (Residential, Commercial, Industrial and Outdoor) and by country/region (Europe, MENA, North America, Latin America, China, India, Asia, Others, World).
  • Models of e-commerce business: Lighting Manufacturers, Wholesalers and B2B business, Brick-and-Click companies (dealers with physical stores and webstore), E-tailers (pure e-commerce companies).

ACTIVITY TREND

  • E-commerce growth
  • E-commerce sales of lighting fixtures by country/region, 2012, 2016 and 2018. USD million and percentage share.
  • E-commerce sales of lighting fixtures. Performance by country/region, 2018/2012. Average yearly % growth.
  • E-commerce sales of lighting fixtures. Distributors by category. Dimension, market share and average growth 2018/2012.
  • The business evolution and organization: Omni-channel approach; Mobile shopping tips; Advertising strategies; Social media; Home delivery -vs- “click and collect”; Payment methods.

EUROPE - NORTH AMERICA - ASIA

For each area:

  • Sector overview
  • Consumption of lighting fixtures and E-commerce sales, 2018
  • E-commerce sales of lighting fixtures, penetration and average growth in the main markets, 2018/2012
  • Lighting manufacturers selling through e-commerce
  • E-commerce sales of lighting fixtures in a sample of companies
  • Sample of companies by distribution channel
  • Leading e-commerce players
  • Leading e-commerce websites also selling lighting fixtures
  • Leading e-commerce websites by kind of product
  • Residential and Technical lighting

GLOBAL E-COMMERCE EVOLUTION

  • Sector values and performance
  • World. Telephone, broadband and mobile subscriptions, 2010-2017
  • Individuals using the internet, mobile and fixed subscriptions by region, 2010-2017
  • World. E-commerce retail sales worldwide, 2016-2021, in values and percentages
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