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市場調查報告書

俄羅斯的廚房家具市場

The Kitchen Furniture Market in Russia

出版商 CSIL Centre for Industrial Studies 商品編碼 273326
出版日期 內容資訊 英文 73 Pages
商品交期: 最快1-2個工作天內
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俄羅斯的廚房家具市場 The Kitchen Furniture Market in Russia
出版日期: 2018年02月09日 內容資訊: 英文 73 Pages
簡介

為了滿足 本報告提供俄羅斯的廚房家具市場相關調查分析、參與木材/家具/裝飾品部門的經營者(製造商、經銷商、顧問、投資者、調查研究員等)的資訊需求、市場統計資料、趨勢、進出口資料等結果彙整,為您概述為以下內容。

第1章 簡介

第2章 宏觀經濟指標

  • 住宅
  • 實質GDP成長率
  • 人口動態
  • 建築活動

第3章 廚房家具市場:市場規模與活動趨勢

  • 基本資料
    • 銷售台數(各種價格)
  • 活動趨勢
    • 生產、消費、進出口(以金額/數量為準)

第4章 國際貿易

  • 進出口:各國、各地區

第5章 供應結構

  • 僱用和供應結構
  • 製造群
  • 表格首位
  • 廚房門

第6章 通路

  • 家具連鎖的流通(樣本企業範例)
  • 廚房家具的銷售額詳細內容(各銷售管道)
  • 除去了家電產品的廚房的平均銷售價格(樣本企業)
  • 200家主要的廚房家具零售業者(各地區)

第7章 主要廚房家具企業

  • 競爭全體
  • 低、倒數前幾名中產階層取向
  • 中產、前幾名中產階層取向
  • 上游、高級層取向

第8章 獨立/內建家電

  • 基本資料
  • 競爭:內建家電市場
  • 烹調設備
  • 抽油煙機
  • 冰箱
  • 洗碗機
  • 價格分佈
  • 零售

附錄:刊載企業清單

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目錄
Product Code: S25RU

CSIL Market Research Report The kitchen furniture market in Russia analyses production, distribution, consumption, trade, competition for one or the most challenging markets for this sector, providing kitchen furniture production and consumption statistics and trends , as well as import and export data by country and by geographical area of origin/destination.

The survey involved collecting information from approximately 100 sector companies either through active participation (direct replies to an interview or completion of a questionnaire) or from company balance sheets, figures and estimates.

Historical data are examined , especially as regards five-year, three-year and one-year market comparisons.

The report covers both kitchen furniture and the built-in appliances sold through this channel.

Information on the competitive system include sales data and market shares of 50 among the top kitchen furniture manufacturers in this area (Russian, German, Italian kitchen furniture players), as well as short company profiles .

Highlights on distribution channels are given, as well as a list of 200 among the most important retailers selling kitchen furniture and trade furniture centers in Russia , from low to luxury price range, by Federal District

The kitchen furniture market in Russia is broken down by kitchen style, cabinet door material, worktop material .

The Report shows also a wide range of macro-economic indicators (Country indicators, Real growth of GDP and inflation up to 2022, population indicators, data on building activity).

A snapshot on the Ukrainian kitchen furniture market is included, as well as a Directory of the main magazines active in the Russian furniture market .

An address list of the major players in the kitchen furniture industry in Russia is also provided.

Highlights

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Kitchen furniture market in Russia is estimated by CSIL in some more than 950 thousand units for the year 2017. In terms of value, the growth is modest (+1%) when expressed in Local currency. Due to a recovery of the Ruble against Eur (from 74 to 64 RUB per EUR currency) the market value in Eur shows an outstanding +16%.

Luxury, upper end and upper price kitchens amounted to 13,000 units in 2017, claiming 1.4% of the market in quantity and 11% in value. Italian and German companies claim the lion's shares in this segment. Most of the largest Russian kitchen manufacturers operate in the middle-low, middle and middle upper price segments.

Around 50% of the modern oriented kitchens look white. In the classical segment, to be noticed a very high share of dark brown colour and woods.

The main distribution channel (42% of market share in value) is represented by kitchens specialist independents, stand-alone or situated in the large furniture or trading centers.

Marya Furniture Factory ranks first among the top players in the kitchen furniture market in Russia; Ikea entered the market in 2000 and sells more than 100,000 kitchens per year in Russia; Leroy Merlin has the largest network of DIY stores and it is another relevant player in the kitchen furniture arena.

Approximately the 30% of kitchen retailers is based in Central Federal District (including Moscow), and it is also the most crowded in terms of internal competition. St. Petersburg guests at least 30 top level retailers, selling European brands.

Table of Contents

Abstract of Table of Contents

Introduction: Scope of the research and methodology

Macroeconomic indicators

  • Country indicators, Real growth of GDP and inflation up to 2022, Population indicators, Data on building activity

Kitchen furniture market: size of the market and activity trend

  • Basic data: Kitchens sold in the Russian market by price range. Thousand units, average price and EUR million
  • Activity trend: Kitchen furniture production, consumption, imports and exports, in value and volume. Data 2011-2017

International trade

  • Exports and Imports of kitchen furniture by country and by geographical area, 2011-2016

Market structure

  • Employment and supply structure
    • List of major kitchen furniture manufacturers by town and year of establishment
    • Kitchen furniture. Number of employees and average turnover per employee in a sample of companies
  • Manufacturing clusters and branded retail format
    • Breakdown of kitchen furniture sales by Federal Distric
    • Breakdown of major kitchen operators by products and number of employees
  • Tabletops
    • Breakdown of kitchen furniture sales by worktop material
  • Kitchen doors and styles
    • Breakdown of kitchen furniture sales by cabinet door material and by kitchen style

Distribution channels

  • Distribution through furniture chains in a sample of companies
  • Breakdown of kitchen furniture sales by distribution channel
  • Average sales price of a kitchen in a sample of companies
  • Focus on 200 key kitchen furniture retailers and large furniture centres by Federal District

The leading kitchen furniture companies

  • Overall competition
    • Sales of kitchen furniture by price range in a sample of 50 leading companies
  • Low end, low and middle-low segments
    • Sales of kitchen furniture for a sample of companies in the low end (first price), low and middle-low price range
  • Middle end middle-upper segments
    • Sales of kitchen furniture for a sample of companies in the middle and middle-upper price range
  • Upper and luxury segments
    • Sales of kitchen furniture for a sample of companies in the upper and luxury price range

Ukraine. A snapshot on the Ukrainian kitchen furniture market

Annex I: Directory of magazines active in the Russian furniture market

Annex II: Directory of companies active in the Russian kitchen furniture market

Selected companies mentioned:

Aran, Ballerina, Balt Mebel, Buhanov, Bravo Design, Bulthaup. Decorum, DMI, Driada, Dvor, Europrestige, Front Décor, Giulia Novars, Hoff, Ikea, Kitchen Luxury, Kuchenberg, Marya, Leroy Merlin, Mebelny Biznes, Metro, Nobilia, Nolte, Riviera Kazan, Scavolini, Snaidero, Sputnik Style, Stilnie Kuchni, Trio Interier, Ulyanovsk.

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