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市場調查報告書

家具產業的電子商務

E-Commerce for the Furniture Industry

出版商 CSIL Centre for Industrial Studies 商品編碼 233475
出版日期 內容資訊 英文 111 Pages
商品交期: 最快1-2個工作天內
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家具產業的電子商務 E-Commerce for the Furniture Industry
出版日期: 2019年10月16日內容資訊: 英文 111 Pages
簡介

本報告提供全球家具電子商務市場相關調查,市場基本結構和經營模式,電子商務的銷售量的變化及預測,各產品種類、各企業種類的詳細趨勢,各地區的市場結構、趨勢,家具市場整體結構、形勢,主要的推動及阻礙市場要素,主要企業的簡介 (共140家公司份)等資訊彙整,為您概述為以下內容。

簡介

摘要整理

  • Leading brands worldwide

家具產業上電子商務

  • 家具市場概要
    • 全球家具產業概況:消費額、進口額
    • 主要市場上的家具消費額 (今後3年份,實質為基礎)
  • 家具產業上電子商務:基礎資料
    • 家具的消費額及電子商務銷售量:各部門
    • 家具的消費額及電子商務銷售量:各國/各地區
    • 家具的電子商務銷售量:經銷商的各類型
    • 電子商務、商務的模式

活動趨勢

  • 家具的電子商務的銷售額量
    • 各產品類型
    • 各國/各地區
    • 經銷商:各類別
  • 與商務的演進組織
    • 全通路方法
    • 宅配/網購店取 (配送到自家外)
    • 行動消費用晶片
    • 廣告策略
    • 社群媒體
    • 付款方式
    • 發送成本

各地區分析:歐洲

  • 各部門概況
  • 代表性電子商務企業

各地區分析:北美

  • 各部門概況
  • 進行線上銷售的家具廠商
  • 代表性電子商務企業

各地區分析:亞洲

  • 各部門概況
  • 代表性電子商務企業

全球電子商務的演進

  • 各部門的銷售量與業績

報告中所談到的企業

  • Amazon,Ambientedirect,Anthropologie,Bygghemma Group,C Discount,Coupang,Crate and Barrel,Cymax Stores,Dunhelm,Hayneedle,Harvey Norman,Home Depot,Home 24,Ikea Group,Jingdong,John Lewis Partnership,Lowe's,Otto,Overstock,Pepperfry,Restoration Hardware,Sainsbury's Home,Suning,Tmall,Wal-Mart,Wayfair,Westwing,Williams-Sonoma

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目錄
Product Code: M02

This report analyses the e-commerce for the furniture industry, estimating this market size at a world level, for the key geographical areas (Europe, North America, Asia) and relevant countries, and providing sales volume and performances for single distributor categories (E-tailers, brick&click furniture stores, non-specialist dealers).

An overview of the world furniture industry, with current data for the furniture consumption and 2019-2020 furniture market forecasts in large markets, introduces the study.

Furniture consumption data and e-commerce sales are also provided by segment: upholstered furniture, outdoor furniture, office furniture, kitchen furniture, other furniture (furniture for dining and living rooms, bedroom furniture, furniture for bathrooms, occasional furniture and non-upholstered seats).

Different e-commerce business models, business evolution and organization are discussed in light of companies' experiences: the omnichannel approach, the incidence of mobile commerce, advertising and search engines strategies, the use of social media, delivery options and costs.

FOCUS ON: The furniture e-commerce business in Europe, North America and Asia

For each considered geographical area the report highlights the sector performance (Consumption and E-commerce sales of furniture and E-commerce furniture sales by considered country) and sales of the leading furniture e-commerce players (websites selling furniture, furniture manufacturers selling on-line).

The online sales of furniture and related products are presented for a total of 140 leading players based in the USA, Europe and Asia, with profiles highlighting their e-commerce policies.

Highlights

E-commerce. Distributors by category.
Dimension, market share and average growth 2018/2016

CSIL estimates that around 6% of global furniture sales is driven by the e-commerce channel. While world furniture consumption increased by 5% on average between 2016 and 2018, the online sales channel outperformed with +27% average annual growth over the same period.

In 2018 China became the largest worldwide e-commerce furniture market in values surpassing the United States.

E-tailers have been the fastest growing category (and also the largest in values). Specialist furniture dealers are also expanding fast in the e-commerce market. Non specialist/lifestyle/DIY are estimated to sell a significant amount of furniture through their effective multichannel strategy.

Selected companies mentioned:

Amazon, Ambientedirect, Anthropologie, Bygghemma Group, C Discount, Coupang, Crate and Barrel, Cymax Stores, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea Group, Jingdong, John Lewis Partnership, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Sainsbury's Home,Suning, Tmall, Wal-Mart, Wayfair, Westwing, Williams-Sonoma.

Table of Contents

INTRODUCTION: Research Tools, sample of companies, Terminology and methodological notes

EXECUTIVE SUMMARY: The Ecommerce in the furniture industry

  • Leading brands worldwide

E-COMMERCE FOR THE FURNITURE INDUSTRY

An overview of the furniture market

  • Overview of the world furniture industry. Consumption and Imports
  • Furniture consumption in large markets, 2019 - 2021. Forecasts of yearly changes in real terms

E-commerce for the furniture industry: basic data

  • Furniture consumption and e-commerce sales by segment
  • Consumption and E-commerce sales of furniture by country/region
  • E-commerce sales of furniture by kind of distributor
  • Models of e-commerce business
    • Furniture Manufacturers
    • Wholesalers and B2B business
    • Brick-and-Click companies
    • E-tailers

ACTIVITY TRENDS

  • E-commerce sales of furniture
    • By product category
    • By country/region
    • Distributors by category
  • The business evolution and organization
    • Omni-channel approach
    • Home delivery and click and collect
    • Mobile shopping tips
    • Advertising strategies
    • Social media
    • Payment methods
    • Delivery costs

FOCUS ON: The furniture e-commerce business in Europe, North America and Asia

EUROPE

  • Sector overview
  • Leading e-commerce players

NORTH AMERICA

  • Sector overview
  • Furniture manufacturers selling on-line
  • Leading e-commerce players

ASIA

  • Sector overview
  • Leading e-commerce players

GLOBAL E-COMMERCE EVOLUTION

  • Sector values and performance
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