中國廚房家具市場

本報告分析了中國廚房家具市場，分析了整體市場規模（產量、消費量、出口量/進口量）和價格水平趨勢（2016-2021）、產品詳細趨勢等信息按類型/分銷渠道/價格區間和地區/主要城市，主要公司概況（總共60家或更多公司），相關市場（家電市場）趨勢，市場背景，我會交付。

亮點

2021年中國廚房家具產量達到87.57億美元（564.89億元人民幣），以美元計錄得+24.5%（人民幣+16.3%）的年增長率。中國廚房家具製造商生產了約410萬套廚具，其中出口約28萬套，國內市場約390萬套。大部分廚房家俱生產由前50強企業控制，佔總市值的近75%。

在銷售渠道中，廚房專賣店佔據較大份額，但承包商和承包商的銷售門店也佔據第二大份額。

歐洲人佔據了 30% 的高價市場和 80% 的奢侈品市場。

代表公司

Aisen、Akani、Amblem、Aodu 、Arrow、Baineng、Beigeer、Bigtime、Borcci (Fotile)、Borlonclan、Cacar、Canbo、Daeshin、Debao、Deson、Dicano、Doton、Elabor、Eueasa、Euromax Neuvelle、Haier、Hanex、Haozhaotou、Homtor、Ikea、Jiaci、Joydar、Kangjie、Kenner、Macess、Macro、Mekea、Mkxy、Nbmin、Olo Home、Oppein、Oulin、Oupu、Ouyi、Pianor、Rebon、Schmidt、Siples、Nobilia、Vidas、Vifa Kitchen、Wanjia、Welon、Yalig、Häcker Küchen、ZBOM Cabinets

調查領域及調查方法

基本資料

• 概述：生產、國際貿易、消費
• 家具消費：按細分市場
• 全球廚房家具市場：生產/消費，主要國家分析

活動趨勢

• 生產/國際貿易/消費（單位：100萬美元/100萬人民幣，1000台，均價（美元/台），2016-2021年）
• 消費預測（單位：1,000 輛，2022-2025 年）
• 廚房家具市場開放度（2016-2021）

國際貿易

• 中國/香港廚房家具進出口：按國家/地區分列（2016-2021）
• 全球廚房家具市場：主要國家的主要進口商
• 白色家電貿易：按國家/地區劃分的進出口（主要產品為 2016-2021 年）
  • 食物
  • 冰箱/冰櫃
  • 洗碗機
  • 炊具
  • 洗衣機

廚房家具供應結構

• 生產集群和就業
  • 廚房家具/家電製造商：100家樣本公司所在地，分省
  • 樣本公司成立時間、員工人數、廠區面積
  • 樣本公司的員工人數和每位員工的平均銷售額
• 廚房家具分類：按風格分類
  • 供應明細：按款式分類 (2017/2019/2021)
  • 樣本公司供應明細：按風格分類
• 櫥櫃門供應細分：按材質和顏色
  • 櫥櫃門供應明細：按材料、配色方案、漆面分類（2017、2019、2021）
  • 樣本公司櫥櫃門的細分：按材質和顏色
  • 樣品公司櫥櫃門最常用的顏色
  • 樣本公司櫥櫃門使用最多的木材類型
• 檯面供應明細：按材質
  • 檯面供應明細數據：按材料分類 (2017/2019/2021)
  • 樣本公司檯面供應明細：按材質分
• 櫥櫃門等零件製造商

分佈

• 樣本公司的分佈模式
  • 室內廚房銷售：按分銷渠道劃分的細分數據（2017/2019/2021）
  • 樣本公司室內廚房銷售：按分銷渠道細分
  • 樣本公司門店數量及單店平均銷售額
  • 廚房家具主要零售商：廣州、成都、西安、東莞、北京、青島、杭州、上海、沉陽、深圳、福州
• 主營家具連鎖
• 主要的DIY和百貨商店
• 中國城市樣本企業對廚房的需求
• 廚房家具和家電參考價格
• 廚房家具和嵌入式家電的聯合銷售
  • 嵌入式家電佔廚房消費總量的比例（2017/2019/2021）
  • 樣本公司銷售的廚房家具：內置電器比例
• 主要電子產品商店：概覽

競爭系統

• 50 強企業
  • 中國廚房家具製造商 50 強：銷售額、市場份額、概覽
• 主要出口商
  • 中國廚房家具樣品製造商的出口銷售
  • 中國廚房家具樣品廠家出口銷售額：按國家/地區分
• 在中國的銷售
  • 中國廚房家具市場50強企業：銷售額與市場佔有率
• 銷售：出廠均價
  • 廚房家具市場：各大低價企業
  • 廚房家具市場：主要中低價位企業
  • 廚房家具市場：主要中價企業
  • 廚房家具市場：主要中高價企業
  • 廚房家具市場：各大高價企業
  • 廚房家具市場：主要奢侈品公司
• 各地區銷售額
  • 樣本公司的國內廚房銷售額：按地區細分
• 中國的外資廚房家具公司
  • 國外品牌在中國的廚房家具銷售情況

經濟趨勢和需求決定因素

• 宏觀經濟數據
• 人口與城市化進程
• 建築和房地產

附錄 I：建築師和室內設計師

附錄二：提及/調查的中國公司名單

This report provides a comprehensive picture of the kitchen furniture industry in China , enhanced by historical trends on production, consumption and international trade, analysis of the production and distribution systems and information on major players. The study also includes forecasts of the real growth of the market for the years 2020 and 2025 . The research was carried out via direct interviews with Chinese and international kitchen furniture manufacturers operating in China.

Kitchen furniture exports and imports are broken down by country and by geographical region of origin/destination. Historical data are provided for the time frame 2016-2021. A similar analysis was conducted for the international trade of a list of selected appliances (refrigerator and freezers, cooking appliances, clothes washers and driers, dishwashing machines, hoods) relevant for the kitchen industry for the period 2016-2021.

Chinese kitchen production is analysed by including historical series of kitchen production in value and volume for the years 2016-2021. Kitchen production in China is broken down according to:

• style (classic, country, modern basic, modern, design, high tech);

• cabinet door material (solid wood, veneer, laminated, decorative paper, thermoplastics, lacquered, melamine, aluminium, glass);

• cabinet door colour (white, bright, neutral) and lacquering (bright, opaque);

• worktop material (solid surface materials, natural and engineered stone, laminated, tiles, steel and aluminium, wood, glass).

The chapter on the distribution system offers an analysis of the major sales channels (contract/building trade, kitchen specialists, furniture shops, furniture chains, and DIY) for kitchen and their 2014-2019 trends, including a list of the main kitchen furniture retailers in the major Chinese provinces and short profiles of the leading furniture chains. Reference prices for kitchen furniture and the weight of built-in appliances on the value of the kitchen market are also considered. The analysis also includes the profiles of 22 Chinese cities , which include economic and demographic statistics, kitchen demands, an indicator that ranks the cities according to their business attractiveness, and the analysis of the commercial areas of each city through the geolocation of over 65 brands.

An in-depth analysis of the competitive system identifies the leading Chinese manufacturers by kitchen production, sales, price range and exports. Updated company profiles of the top manufacturers provide data on the company's total turnover, number of employees, export share, location of manufacturing plants and distribution channels. The competitive system analysis also identifies a selection of leading international kitchen manufacturers operating on the Chinese market, providing descriptions of their distribution strategies and short company profiles.

The final chapter tries to identify the major domestic demand determinants , which includes macro-economic indicators (country indicators, real growth of GDP and inflation up to 2025, population indicators, data on disposable income and wealth, data on construction sector and real estate); population dynamics (population, urbanization, analysis of the top cities); consumers' trends and preferences; real estate and construction sector development (investments in residential building, data on the construction sector).

A list of more than 60 major players in the kitchen furniture industry in China is also included.

Highlights:

In 2021, kitchen production in China reached a value of US$ 8,757 million (RMB 56,489 million), registering an annual growth of +24.5% in US$ (+16.3% in RMB). Approximately 4.1 million kitchen sets were produced by Chinese kitchen furniture firms, of which around 280 thousand were addressed to exports and almost 3.9 million to the domestic market. Most of the production of kitchen furniture is managed by the top 50 players, which accounts for almost 75% of its total value. In fact, over the last few years, the industry has undergone a process of consolidation, including several IPO and M&A. Oppein confirmed as the largest player.

Kitchen specialists hold the major share as distribution channel, but Contract and Building Trade hold the second position.

European players hold 30% of the upper-end market, and a huge 80% of the luxury market.

Selected companies mentioned:

Aisen, Akani, Amblem, Aodu , Arrow, Baineng, Beigeer, Bigtime, Borcci (Fotile), Borlonclan, Cacar, Canbo, Daeshin, Debao, Deson, Dicano, Doton, Elabor, Eueasa, Euromax Neuvelle, Haier, Hanex, Haozhaotou, Homtor, Ikea, Jiaci, Joydar, Kangjie, Kenner, Macess, Macro, Mekea, Mkxy, Nbmin, Olo Home, Oppein, Oulin, Oupu, Ouyi, Pianor, Rebon, Schmidt, Siples, Nobilia, Vidas, Vifa Kitchen, Wanjia, Welon, Yalig, Häcker Küchen, ZBOM Cabinets.

Research field and methodology

Basic Data

• Overview: Production, International trade, Consumption

• Furniture consumption by segment

• World market of kitchen furniture: production and consumption. Focus on selected countries

The activity trend

• Production, International trade, Consumption, 2016-2021. US$ Million, RMB Million, Thousand units , Prices US$ per unit

• Consumption, forecasts 2022-2025. Thousand units

• The openness of the kitchen furniture market, 2016-2021

International trade

• China and Hong Kong. Exports and Imports of kitchen furniture by country and by geographical area, 2016-2021

• World market of kitchen furniture. Main origin of imports for selected countries

• Trade of major appliances (focus on selected products). Exports and Imports by country and by geographical area, 2016-2021
  • Hoods
  • Refrigerators and Freezers
  • Dishwashers
  • Cooking Appliances
  • Washing machines

Kitchen furniture supply structure

• Productive clusters and Employment
  • Location of a sample of 100 kitchen furniture and appliance manufacturers, by Province
  • Year of establishment, number of employees and covered plant surface in sqm in a sample of companies
  • Number of employees and average turnover per employee in a sample of companies

• Breakdown of kitchen furniture by style
  • Breakdown of supply by style. Data 2017-2019-2021
  • Breakdown of supply by style in a sample of companies

• Breakdown of supply by cabinet door material and colour
  • Breakdown of supply by cabinet door material, colour, lacquering. Data 2017-2019-2021
  • Breakdown of supply by cabinet door material and colour in a sample of companies
  • Most used colours for cabinet doors in a sample of companies
  • Most used types of wood for cabinet doors in a sample of companies

• Breakdown of supply by worktop material
  • Breakdown of supply by worktop material. Data 2017-2019-2021
  • Breakdown of supply by worktop material in a sample of companies

• Manufacturers of cabinet doors and other components

Distribution

• Distribution pattern in a sample of companies
  • Breakdown of domestic kitchen sales by distribution channel. Data 2017-2019-2021
  • Breakdown of domestic kitchen sales by distribution channel in a sample of companies
  • Number of outlets and average turnover per outlet in a sample of companies
  • Main Kitchen furniture retailers in: Guangzhou; Chengdu; Xian; Donguan; Beijing; Qingdao; Hangzhou; Shanghai; Shengyang; Shenzen; Fuzhou

• Main furniture chains
• Main DIY and Department Stores
• Kitchen demand in a selected sample of Chinese cities
• Reference prices for kitchen furniture and appliances

• Jointed sales of kitchen furniture and built-in appliances
  • Incidence of built-in appliances on the total value of kitchen consumption. Data 2017-2019-2021
  • Incidence of built-in appliances on total kitchen sold in a sample of companies.

• Leading Electronics-Appliances Stores: Short Profiles.

The Competitive System

• Top 50 players
  • Top 50 Chinese kitchen furniture manufacturers: sales, market shares and short profiles

• Main exporters
  • Export sales in a sample of Chinese kitchen furniture manufacturers
  • Export sales in a sample of Chinese kitchen furniture manufacturers by Country/Area

• Sales in China
  • Top 50 players in the Chinese kitchen furniture market: Sales and market shares

• Sales by average factory price
  • Kitchen furniture market. Top players in the low price range
  • Kitchen furniture market. Top players in the middle-low price range
  • Kitchen furniture market. Top players in the middle price range
  • Kitchen furniture market. Top players in the upper-middle price range
  • Kitchen furniture market. Top players in the upper price range
  • Kitchen furniture market. Top players in the luxory

• Sales by region
  • Breakdown of domestic kitchen sales by region in a sample of companies

• Foreign kitchen furniture players in China
  • Kitchen furniture sales in China from foreign brands

Economic trend and demand determinants

• Macroeconomic data
• Population and urbanization process
• Construction sector and real estate

Annex I: Architects and Interior Designers

Annex II: List of Chinese companies mentioned and/or interviewed