表紙
市場調查報告書
商品編碼
1031961

床墊行業電子商務

E-commerce in the Mattress Industry

出版日期: | 出版商: CSIL Centre for Industrial Studies | 英文 109 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

目前,在線渠道主導全球床墊零售市場,2020 年較 2019 年增長 30%,預計 2021 年進一步增長至 100 億美元,銷售額有望超過。美國是迄今為止最大的在線床墊銷售市場。在歐洲,像西班牙這樣的小市場在 2020 年的在線床墊銷售增長率最高。

在線床墊市場分散且競爭激烈。各行各業的企業對在線床墊業務越來越感興趣,預計未來幾年競爭將加劇。

全球電商床墊銷售市場份額
(2018-2020)

Source CSIL

本報告調查了床墊行業的電子商務,並詳細分析了在線床墊市場,重點關注全球三個領域。主要國家(美國、加拿大、中國、印度、韓國、德國、英國、法國、意大利(今年新增)、西班牙)的在線床墊,重點關註三個地區:北美、歐洲和亞太地區估算銷售率,主要零售商(電子泰勒、零售零售商、在線床墊公司、床墊製造商)通過電子商務銷售床墊,並提供專注於該領域活動和業績的公司簡介。我是。

本報告中提到的公司

Amazon、bett1、Casper、Emma、IKEA、JD.com、Kurlon、Mattress Firm、Mlily、Nectar Sleep-Resident、Otto、Pepperfry、Purple、Simba、Saatva、Serta Simmons、Simba Sleep、Simmons、Suning、Taobao、Tmall、Tuft&Needle、Wayfair、Zinus

目錄

簡介:數據收集與處理研究方法、術語、筆記

執行摘要:在線床墊行業-世界性能、特徵、供應特點

第 1 章床墊市場電子商務

  • 全球床墊市場概覽
    • 全球床墊消費趨勢和國際床墊貿易
  • 床墊市場電商:基礎數據
    • 考慮過的國家/地區床墊銷售和在線床墊銷售
    • 各國電商床墊市場份額
  • COVID-19 影響:2021 年床墊市場影響和洞察,每家公司的季度和半年(2019、2020、2021)銷售額
  • 電子商務商業模式(e-Taylor、實體店、傢俱以外的專業連鎖店、在線床墊公司、通過床墊製造商自己的網站在線銷售)

第 2 章在線床墊業務的特點

  • 業務演變和組織(交付選項、服務和退貨策略、壓縮包裝床墊、行業供應商角色、通用床墊和相關床上用品、付款方式)

床墊行業電子商務:地理區域和最大市場

第 3 章美國和加拿大

  • 美國和加拿大的零售和電子商務銷售:概覽和需求驅動因素
    • 零售總額中的電子商務
    • 經濟和電子商務指標
  • 美國和加拿大的在線床墊銷售
    • 特定國家電子商務床墊銷售
  • 競爭
    • 分銷渠道和主要零售商的在線床墊銷售情況
  • 電子商務零售商(純電子商務零售商、在線銷售的零售商)
  • 線上床墊企業(直銷):大企業,供貨功能和價格對比
  • 床墊製造商在線銷售

第 4 章聚焦歐洲和英國、德國、法國、意大利和西班牙

  • 歐洲的零售和電子商務銷售:需求概覽和驅動因素
    • 經濟和電子商務指標
  • 歐洲床墊在線銷售
    • 特定國家電子商務床墊銷售
  • 競爭
    • 主要零售商的分銷渠道和在線床墊銷售
    • 在線銷售床墊的傢俱和床墊零售商
  • 電子商務零售商
  • 在線床墊公司

第 5 章關注亞太地區和中國、印度和韓國

  • 亞太地區零售和電子商務銷售:概覽和需求驅動因素
    • 經濟和電子商務指標
  • 亞太地區的在線床墊銷售
    • 特定國家電子商務床墊銷售
  • 電子商務零售商
    • 銷售床墊的電子商務零售商:電子商務銷售額估算
  • 在線床墊公司
  • 床墊製造商在線銷售

第 6 章附錄調查結果:全球電子商務床墊市場

第 7 章本報告中提到的公司

目錄
Product Code: M14

The CSIL Research Report “ E-commerce in the mattress industry” offers a detailed analysis of the online mattress market with a particular focus on three world areas: North America, Europe, and the Asia Pacific. The study analyses the largest retail mattress markets, estimating the incidence of online mattress sales in key countries (the US, Canada, China, India, South Korea, Germany, the UK, France, Italy - new in this year edition- and Spain), the e-commerce mattress sales of the leading retailers (e-tailers, brick-and-mortar retailers, online mattress companies and mattress manufacturers) and providing company profiles highlighting their activity and performance in this sector.

IMPACT OF COVID-19: Effects of the pandemic and insights over the world mattress sector for 2021 are provided, together with sales by quarter and half year (2019, 2020, 2021) of the leading listed companies selling mattresses online.

E-COMMERCE BUSINESS MODELS. The report identifies the leading online retailers involved in mattress sales by business model:

  • E-tailers (pure e-commerce companies)
  • Brick and Click companies (dealers with physical stores and web-store)
  • Non-furniture specialists chains (large multichannel dealers selling furniture, homewares, accessories, home improvement, lighting fixtures and electronics).
  • Online mattress companies (direct-to-consumer and start-ups selling online via own web platform or through e-tailers)
  • Mattress manufacturers selling online via own website

FEATURES OF THE ONLINE MATTRESS BUSINESS AND ORGANIZATION: The most important peculiarities of the e-commerce business in the mattress industry, including services (delivery and logistic issues, payment methods, return strategies), product features (bed-in-a-box, one-size-fits-all mattresses) and the role of industry suppliers.

ECOMMERCE IN THE MATTRESS INDUSTRY. THE LARGEST MARKETS: The report focuses on three world areas, North America (the United States and Canada), Europe (the United Kingdom, Germany, France, Italy and Spain), and Asia Pacific (China, South Korea, and India).

For each considered geographical area and country the report provides: Retail and e-commerce sales (sector overview of economic and e-commerce indicators enriching the analysis) and E-commerce mattress sales (mattress sales and e-commerce mattress sales by country).

COMPETITION AND PROFILES OF THE LEADING COMPANIES IN THE ONLINE MATTRESS MARKET: estimated Online mattress sales by distribution channels and by leading retailers in Europe, US and Canada, and the Asia Pacific.

The study also profiles the leading retailers and manufactures operating in the online mattress market, highlighting their e-commerce activity and financial performance.

For the online mattress companies, it describes the most important supply features (number of trial nights, years of warranty, price of a twin mattress, in-home delivery, and setup) and distribution strategy (presence of physical stores) and profiles of leading online mattress companies by country.

As regards mattress manufacturers selling online, leading players for each considered country are provided, together with information about their online activity.

SURVEY RESULTS: GLOBAL E-COMMERCE MATTRESS MARKET

The Report “E-commerce in the mattress industry” was also carried out through direct interviews with leading mattress manufacturers and retailers operating in the e-commerce mattress business and an online survey launched by CSIL in September-October 2021, addressed to global retailers and manufacturers involved in the mattress industry.

Topics:

  • E-commerce activity and Location
  • Incidence of e-commerce sales on mattress sales 2020 and 2021
  • Delivery and type of mattresses
  • E-commerce mattress sales by sales channels
  • The top promising markets for e-commerce mattress sales
  • The most important services offered for e-commerce mattress sales
  • Share of mattresses returned back
  • Expected sales variation in 2021 over 2020 for online and total sales

Highlights:

Worldwide market Share of e-commerce mattress sales.
2018-2020. Percentage

                 Source: CSIL

With an increase of 30% in 2020 over 2019, with different performances worldwide, and an expected further growth for 2021, the online channel currently represents a relevant share of the world mattress retail market, surpassing the value of US$ 10 billion. The United States is by far the largest market for online mattress sales. In Europe, the smallest markets as Spain registered the highest growth rates in online mattress sales for 2020. However, traditional markets as Germany and the UK have continued to grow at extraordinary rates (double-digit growth). The Asia Pacific area is among the fast-growing and promising areas for online mattress sales. China leads the e-commerce mattress market of the region.

The online mattress market is fragmented and highly competitive. Given the increasing interest in the online mattress business by different industry operators, it is reasonable to predict a greater competition is expected in the coming years.

Selected companies mentioned:

Amazon, bett1, Casper, Emma, IKEA, JD.com, Kurlon, Mattress Firm, Mlily, Nectar Sleep-Resident, Otto, Pepperfry, Purple, Simba, Saatva, Serta Simmons, Simba Sleep, Simmons, Suning, Taobao, Tmall, Tuft&Needle, Wayfair, Zinus.

TABLE OF CONTENTS

INTRODUCTION. Data gathering and processing methodology, terminology and notes

EXECUTIVE SUMMARY. The online mattress sector: performance across the world, peculiarities and supply features.

1. E-COMMERCE IN THE MATTRESS MARKET

  • 1.1. An overview of the world mattress market
    • World mattress consumption trends and International trade of mattresses
  • 1.2. E-commerce in the mattress market: basic data
    • Mattress sales and online mattress sales by considered country/region
    • Share of e-commerce mattress sales by country
  • 1.3. COVID-19 impact: impact and insights on the mattress market for 2021. Sales by quarter and half year (2019, 2020, 2021) for selected companies.
  • 1.4. Models of e-commerce business (E-tailers, Brick-and-Click companies, Non-furniture specialist chains, Online mattress companies, Mattress manufactures selling online via own website)

2. FEATURES OF THE ONLINE MATTRESS BUSINESS

  • 2.1. Business evolution and organization (Delivery options, Services and return strategies, Bed-in-a-box, The role of industry suppliers, One-size-fits-all mattresses and related bedding products, Payment methods)

E-COMMERCE IN THE MATTRESS INDUSTRY. Geographical areas and largest markets

3. UNITED STATES AND CANADA

  • 3.1. Retail and e-commerce sales in the US and Canada: overview and demand drivers
    • E-commerce on total retail sales
    • Economic and e-commerce Indicators
  • 3.2. Online mattress sales in the US and Canada
    • Mattress sales and e-commerce mattress sales by country
  • 3.3. Competition
    • Online mattress sales by distribution channels and by leading retailers
  • 3.4. E-commerce retailers (pure e-tailers, retailers selling online)
  • 3.5. Online mattress companies (direct-to-consumer): Leading companies, supply features comparison and prices
  • 3.6. Mattress manufacturers selling online

4. EUROPE and focus on the United Kingdom, Germany, France, Italy and Spain

  • 4.1. Retail and e-commerce sales in Europe: overview and demand drivers
    • Economic and E-commerce Indicators
  • 4.2. Online mattress sales in Europe
    • Mattress sales and e-commerce mattress sales by country
  • 4.3. Competition
    • Online mattress sales by distribution channels and by leading retailers
    • Furniture and mattress retailers selling mattresses online
  • 4.4. E-commerce retailers
  • 4.5. Online mattress companies

5. ASIA PACIFIC and focus on China, India and South Korea

  • 5.1. Retail and e-commerce sales in Asia Pacific: overview and demand drivers
    • Economic and e-commerce Indicators
  • 5.2. Online mattress sales in Asia Pacific
    • Mattress sales and e-commerce mattress sales by country
  • 5.3. E-commerce retailers
    • E-commerce retailers selling mattress. Estimated e-commerce sales
  • 5.4. Online mattress companies
  • 5.5. Mattress manufacturers selling online

6. ANNEX Survey results: Global e-commerce mattress market

7. MENTIONED COMPANIES