市場調查報告書

中國的葡萄酒進口趨勢分析

Research Report on Wine Import in China, 2019-2023

出版商 China Research and Intelligence 商品編碼 802152
出版日期 內容資訊 英文 50 Pages
商品交期: 最快1-2個工作天內
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中國的葡萄酒進口趨勢分析 Research Report on Wine Import in China, 2019-2023
出版日期: 2019年03月04日內容資訊: 英文 50 Pages
簡介

本報告提供中國國內的葡萄酒的進口趨勢預測相關分析,葡萄酒市場結構和背景情況 (相關政策,主要進口國家,需求結構及其他),整體進口量趨勢 (過去6年份),各產品類型詳細趨勢,主要的推動及阻礙市場要素,今後的進口趨勢預測 (今後5年份) 等相關調查。

第1章 葡萄酒產業概況

  • 葡萄酒定義
  • 葡萄酒的分類
  • 葡萄酒產業的關聯結構

第2章 中國的葡萄酒產業的發展環境

  • 經濟環境
  • 政策環境
  • 社會環境

第3章 中國的葡萄酒需求量、供給量分析

  • 葡萄酒供給量分析
  • 葡萄酒需求量分析
    • 中國國內的葡萄酒的消費群組
    • 中國國內的葡萄酒消費量

第4章 中國的葡萄酒進口量 (過去6年份)

  • 葡萄酒的進口規模分析
    • 中國的葡萄酒進口量
    • 中國的葡萄酒進口額
  • 葡萄酒的平均進口價格分析
  • 葡萄酒的進口依賴度分析

第5章 中國的葡萄酒進口量分析:各類型

  • 瓶裝葡萄酒的進口量分析
    • 瓶裝葡萄酒的進口合作國家
    • 中國的瓶裝葡萄酒的進口量
    • 中國的瓶裝葡萄酒的進口額
    • 瓶裝葡萄酒的平均進口價格
  • 散裝葡萄酒的進口量分析
    • 散裝葡萄酒的進口合作國家
    • 中國的散裝葡萄酒的進口量
    • 中國的散裝葡萄酒的進口額
    • 散裝葡萄酒的平均進口價格
  • 氣泡酒的進口量分析
    • 氣泡酒的進口合作國家
    • 中國的氣泡酒的進口量
    • 中國的氣泡酒的進口額
    • 氣泡酒的平均進口價格

第6章 中國的主要葡萄酒進口業者

  • 分析內容:前十大企業份
    • 企業簡介
    • 葡萄酒事業分析

第7章 中國的葡萄酒進口的未來展望 (今後5年份)

  • 葡萄酒的進口趨勢的影響要素
    • 主要的促進因素與市場機會
    • 威脅與課題
  • 中國的葡萄酒進口量的預測
    • 整體進口量的預測
    • 葡萄酒的進口結構的預測
  • 進口葡萄酒的需求量的預測
目錄
Product Code: 1902382

Description

With the improvement of living standards and the change of lifestyle, the demand for wine in China keeps increasing. China is the fifth largest wine consumer in the world. The fixed wine consumer groups in China are no longer limited to the middle class and the well-heeled. An increasing number of young people are starting to drink wine, and some middle-aged and elderly people are becoming wine drinkers for health reasons. At official banquets and business dinners, the consumption of Chinese spirits far exceeds that of wine but the gap in market share is narrowing.

The development of e-commerce boosts wine sales in China. And consumer groups vary greatly in preference and purchasing power. The output volume and quality of domestic wine can hardly be improved, and wine making costs more in China than in other countries, which pushes up the import volume of wine in China. Many Chinese wine producers repackage imported bulk wine to produce wine of their own brands. As the Chinese government has no special restrictions on wine import, the number of wine importers in China stays above 5,000 in recent years.

According to CRI's analysis, the import volume of wine in China reached 729.68 million liters in 2018. It decreased as compared to 2017 but increased by about 80% as compared to 2013. About 20% of China's wine imports are bulk wine in containers holding more than 10L, and the rest are bottled wine in containers holding 10L or less. In 2018, the import value of wine in China reached USD 3.91 billion, increasing by about 6.50% as compared to 2017. France was the largest source of China's wine imports. The value of China's wine imports from France was about USD 1 billion in 2018, decreasing by nearly 9% YOY. Australia was the second largest source of China's wine imports. The value of China's wine imports from Australia was about USD 700 million in 2018, decreasing by 3.50% YOY. Chile was the third largest source of China's wine imports. The value of China's wine imports from Chile was about USD 340 million, increasing by 4.50% YOY. In 2018, the average import price of wine in China was lower than 6 USD/liter, which shows that China's wine imports are mostly medium-to-low end products.

According to CRI's market survey, there is neither well-developed wine culture nor well-known wine brands on the Chinese market. Most Chinese consumers find it difficult to identify the types and grades of wines. Therefore, low-end imported wines prevail in China. Some inferior wines are even sold at high prices by advantage of marketing techniques. China's wine market will become standardized as consumers grow more mature and the market is better regulated. But it may take 5 to 10 years or longer. It is important for wine importers to select brands and products suitable for the Chinese market and spread consumption concept in a way acceptable to Chinese consumers.

Topics covered:

  • Economic and policy environments of wine import in China
  • Wine import in China from 2013 to 2018
  • Major sources of China's wine imports
  • Product segments and prices of wine imports
  • Major wine importers in China
  • Forecasts on wine import in China from 2019 to 2023

Table of Contents

1 Overview of Wine Industry

  • 1.1 Definition of Wine
  • 1.2 Classification of Wine
  • 1.3 Industry Chain of Wine

2 Development Environment of China's Wine Industry

  • 2.1 Economic Environment
  • 2.2 Policy Environment
  • 2.3 Social Environment

3 Analysis on Supply of and Demand for Wine in China

  • 3.1 Analysis on Supply of Wine in China
  • 3.2 Analysis on Demand for Wine in China
    • 3.2.1 Wine Consumer Groups in China
    • 3.2.2 Consumption Volume of Wine in China

4 Wine Import in China, 2013-2018

  • 4.1 Analysis on Scale of Wine Import in China
    • 4.1.1 Import Volume of Wine in China
    • 4.1.2 Import Value of Wine in China
  • 4.2 Analysis on Average Import Price of Wine in China
  • 4.3 Analysis on China's Reliance on Wine Imports

5 Analysis on China's Wine Imports by Type

  • 5.1 Analysis on Bottled Wine Import in China
    • 5.1.1 Sources of China's Bottled Wine Imports
    • 5.1.2 Import Volume of Bottled Wine in China
    • 5.1.3 Import Value of Bottled Wine in China
    • 5.1.4 Average Import Price of Bottled Wine in China
  • 5.2 Analysis on Bulk Wine Import in China
    • 5.2.1 Sources of China's Bulk Wine Imports
    • 5.2.2 Import Volume of Bulk Wine in China
    • 5.2.3 Import Value of Bulk Wine in China
    • 5.2.4 Average Import Price of Bulk Wine in China
  • 5.3 Analysis on Sparkling Wine Import in China
    • 5.3.1 Sources of China's Sparkling Wine Imports
    • 5.3.2 Import Volume of Sparkling Wine in China
    • 5.3.3 Import Value of Sparkling Wine in China
    • 5.3.4 Average Import Price of Sparkling Wine in China

6 Major Wine Importers in China

  • 6.1 Enterprise 1
    • 6.1.1 Enterprise Profile
    • 6.1.2 Analysis on Wine Business
  • 6.2 Enterprise 2
  • 6.3 Enterprise 3
  • 6.4 Enterprise 4
  • 6.5 Enterprise 5
  • 6.6 Enterprise 6
  • 6.7 Enterprise 7
  • 6.8 Enterprise 8
  • 6.9 Enterprise 9
  • 6.10 Enterprise 10

7 Prospect of Wine Import in China, 2019-2023

  • 7.1 Factors Influencing Wine Import in China
    • 7.1.1 Major Driving Forces and Market Opportunities
    • 7.1.2 Threats and Challenges
  • 7.2 Forecast on Import Volume of Wine in China
    • 7.2.1 Forecast on Total Import Volume
    • 7.2.2 Forecast on Structure of Wine Imports
  • 7.3 Forecast on Demand for Wine Imports in China

Selected Charts

  • Chart Classification of Wine by Packing Method
  • Chart Industry Chain of Wine
  • Chart China's GDP and Disposable Income Per Capita, 2013-2018
  • Chart China's Import Tariffs on Wines
  • Chart Output Volume of Wine in China, 2013-2018
  • Chart Classification of Wine Consumers in China
  • Chart Apparent Consumption of Wine in China, 2013-2018
  • Chart Import Volume of Wine in China, 2013-2018
  • Chart Import Value of Wine in China, 2013-2018
  • Chart Average Import Price of Wine in China, 2013-2018
  • Chart China's Reliance on Wine Imports, 2013-2018
  • Chart Import Volume of Wine by Type in China, 2013-2018
  • Chart Structure of China's Wine Imports, 2013-2018
  • Chart Sources of China's Bottled Wine Imports in 2018
  • Chart Import Volume of Bottled Wine in China, 2013-2018
  • Chart Average Import Price of Bottled Wine in China, 2013-2018
  • Chart Sources of China's Bulk Wine Imports in 2017
  • Chart Average Import Price of Bulk Wine in China, 2013-2018
  • Chart Top 10 Sources of China's Sparkling Wine Imports in 2018
  • Chart Top 10 Wine Importers in China
  • Chart Forecast on Import Volume of Wine in China, 2019-2023
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