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市場調查報告書

中國的帆船產業分析(2012年)

Research Report on Chinese Yacht Industry, 2012

出版商 China Research and Intelligence 商品編碼 239805
出版日期 內容資訊 英文 60 Pages
商品交期: 最快1-2個工作天內
價格
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中國的帆船產業分析(2012年) Research Report on Chinese Yacht Industry, 2012
出版日期: 2012年05月04日 內容資訊: 英文 60 Pages

本報告已在2018年07月02日停止出版

簡介

到現在為止,中國的市民很少接觸帆船,但由於近幾年的經濟發展和生活方式的改變等,帆船的利用也深入到一般市民。2011年的帆船產業的規模為51億人民幣(4億4000萬美元,與去年同期比較增加30%),還處於小規模階段,但今後的前景依然樂觀。

本報告提供中國的帆船產業相關分析,到現在為止的發展趨勢,中國國內的帆船需求數量·生產量·貿易量,公共機關市場,帆船產業的投資機會,再加上主要企業簡介,今後的成長預測等調查資料·考察,並將結果概述為以下內容。

第1章 中國的帆船產業概要

  • 帆船的定義與分類
    • 帆船定義
    • 帆船分類
  • 帆船的設計和建造上的特性
    • 帆船的設計上的特徵
    • 帆船的建造上的特徵
    • 帆船的支援設備的分類
  • 帆船的產業連鎖
    • 概要
    • 帆船設計業
    • 帆船建造業
    • 帆船銷售業
    • 帆船俱樂部
    • 帆船的租賃
    • 其他相關產業
  • 帆船產業特徵
    • 針對週邊產業的強大發展促進力
    • 海洋產業的發展促進
    • 造船業的發展促進
    • 產業核心分析

第2章 中國的帆船產業的發展(2011∼2012年)

  • 發展環境
    • 經濟環境
    • 政策環境
    • 社會環境
  • 中國的帆船產業的發展
    • 發展途徑
    • 中國的帆船設計業
    • 中國的帆船製造業
  • 中國國內的帆船需求
    • 市場規模
    • 市場特徵
  • 公共部門帆船市場
    • 美國海岸警衛隊
    • 海上保安廳(日本)
    • 中國政府帆船市場
  • 城市居民帆船市場
    • 觀光旅遊
    • 帆船俱樂部的迅速發展

第3章 中國國內的主要的帆船生產地區(2011∼2012年)

  • 廈門
    • 自然方面·文化方面的條件
    • 交通方面的條件
    • 帆船產業
  • 珠海
  • 青島

第4章 市場競爭分析(2011∼2012年)

  • 主要的競爭形態
    • 品牌間的競爭
    • 價格競爭
  • 國產帆船和進口帆船的競爭

第5章 中國國內的主要的帆船廠商(2011∼2012年)

  • Sunbirds Yacht Co, Ltd.
    • 企業簡介
    • 營業內容
  • Shanghai Bestway Marine Engineering Design Co., Ltd.
  • Shanghai Double Happiness Yacht Co., Ltd.
  • 其他的企業

第6章 中國國內的主要的帆船俱樂部(2011∼2012年)

  • Sanya Visun International Yacht Club Limited
  • Shenzhen Longcheer Yacht Club Ltd.
  • Shenzhen Bay Marina Yacht Club Co., Ltd.
  • Xiamen Wuyuan Bay Sailing Club
  • Xiangshan International Yacht Club
  • Wuxi Taihu Landscape Club
  • Qingdao HOCH International Sailing Club
  • Qingdao Yinhai International Yacht Club
  • Dalian Goldshore Yacht Club
  • Dalian Xinghai Bay International Yacht Club

第7章 中國的帆船的進出口(2011∼2012年)

  • 進出口概要
  • 進口
  • 出口

第8章 中國的帆船產業的發展預測(2012∼2014年)

  • 帆船產業的發展趨勢(2012∼2014年)
    • 市場規模的預測
    • 發展前景
  • 投資機會的預測
    • 帆船製造業·設計業
    • 帆船銷售業
    • 帆船租賃
    • 帆船俱樂部
    • 帆船訓練學校
  • 中國的帆船產業發展的建議

圖的一覽

目錄

Over a decade ago, in the consciousness of Chinese people, the yachts are the exclusive for the rich and it is out of reach for ordinary people. However, affected by a number of factors, such as the development of the Chinese economy, the rise of the tourism, changes of consumption concepts and so on, the yachts are gradually known by the Chinese consumers currently.

The complete industry chain of the yacht economy is: from yacht research, design, manufacture to the services of the yacht clubs and the yacht-related recreation, tourism and a variety of business activities, including the training and assessment of yacht driving licenses, the construction and management of the dedicated wharf, the yacht repair, the club construction and operation management, the spare parts manufacture, the internal decoration, the professional insurance, etc.

Although the international financial crisis causes the global yacht market to shrink since 2008, China's yacht market continues to grow. In 2011, the scale of China's yacht market was about CNY 5.1 billion (USD 440 million), with an increase of about 30% YOY. Currently, the scale of China's yacht market is small, but the development prospect is bright.

Viewing from the pattern of China's yacht market, Sunbird has the most comprehensive strength among the local yacht manufacturing enterprises. Through a series of acquisitions, Shanghai Bestway basically builds the industry chain from design, manufacturing to operations. While through the acquisition of Bo Duane and Ferretti, Weichai Power possesses advanced propulsion system and the world's top yacht brands. The yacht construction of CIMC Raffles started in 2000 which entered the market early. In addition, there are still over 100 small-sized yacht manufacturers in China.

In recent years, with the rise of the yacht economy in China, increasing Chinese people, especially urban white-collars begin to learn the yacht culture. The yachts also gradually become tasteful leisure sports and favorable to people and the yacht marine leisure sports become popular. According to the incomplete statistics, by the end of 2011, the number of Chinese yacht clubs was over 100.

With the economic development and the improvement of the purchasing power, the demand of the Chinese market for the yacht shows a rising trend. From the demand structure of the yachts in China, on one hand, because the consumption demand of China's rich people for the luxury goods, including luxury yachts is on the rise, the import volume of luxury yachts keeps increasing; on the other hand, the sales volume of low and medium-level yachts is also rising rapidly, because, after all, the groups who are able to afford the luxury yachts are in the minority and the middle class concerns about the yachts at the low and medium prices.

It is expected that in the next few years, the annual growth rate of China's yacht market will maintain over 20%. For manufacturing enterprises, trading enterprises and service enterprises, there are many opportunities.

More following information can be acquired through this report:

  • Development of China's Yacht Manufacturing
  • Consumption of China's Yachts
  • Import and Export of China's Yacht Industry
  • Market of Official Yachts
  • Current Situation of China's Yacht Clubs
  • Investment Opportunities in China's Yacht Market
  • Prediction on Development Trend of China's Yacht Industry

Following people are recommended to buy this report:

  • Yacht Manufacturers
  • Yacht Trading Enterprises
  • Yacht Clubs
  • Yacht Consumers
  • Research Institutions and Investors Focusing on China's Yacht Industry

Table of Contents

1. Profile of China's Yacht Industry

  • 1.1. Definition and Classification of Yachts
    • 1.1.1. Definition of Yachts
    • 1.1.2. Classification of Yachts
  • 1.2. Design and Construction Characteristics of Yachts
    • 1.2.1. Design Characteristics of Yachts
    • 1.2.2. Construction Characteristics of Yachts
    • 1.2.3. Classification of Yacht Supporting Facilities
  • 1.3. Yacht Industry Chain
    • 1.3.1. Overview
    • 1.3.2. Design of Yachts
    • 1.3.3. Manufacture of Yachts
    • 1.3.4. Sales of Yachts
    • 1.3.5. Yacht Clubs
    • 1.3.6. Leasehold of Yachts
    • 1.3.7. Other Related Industries
  • 1.4. Characteristics of the Yacht Industry
    • 1.4.1. Strong Driving Ability to the Peripheral Industries
    • 1.4.2. Promotion to the Development of the Marine Industry
    • 1.4.3. Promotion to the Development of the Shipbuilding Industry
    • 1.4.4. Analysis on the Industrial Core

2. Development of China's Yacht Industry, 2011-2012

  • 2.1. Development Environment of China's Yacht Industry
    • 2.1.1. Economic Environment
    • 2.1.2. Policy Environment
    • 2.1.3. Social Environment
  • 2.2. Development of China's Yacht Industry
    • 2.2.1. Development Course
    • 2.2.2. China's Yacht Design Industry
    • 2.2.3. China's Yacht Manufacture
  • 2.3. Consumption of China's Yachts
    • 2.3.1. Market Scale
    • 2.3.2. Market Characteristics
  • 2.4. Yacht Market for Public Departments
    • 2.4.1. The U.S.A Coast Guard
    • 2.4.2. Japan Coast Guard
    • 2.4.3. Yacht Market for China's Offices
  • 2.5. Yacht Market for Civilian Use
    • 2.5.1. Leisure Tourism
    • 2.5.2. Yacht Clubs to Be in the Rapid Development

3. Key Areas of China's Yacht Industry, 2011-2012

  • 3.1. Xiamen
    • 3.1.1. Natural and Cultural Conditions
    • 3.1.2. Traffic Conditions
    • 3.1.3. Yacht Industry
  • 3.2. Zhuhai
  • 3.3. Qingdao

4. Analysis on Market Competition of China's Yacht Industry, 2011-2012

  • 4.1. Major Competition Forms
    • 4.1.1. Brand Competition
    • 4.1.2. Price Competition
  • 4.2. Competition Between Domestic Yachts and Imported Yachts

5. China's Major Yacht Manufacturing Enterprises, 2011-2012

  • 5.1. Sunbirds Yacht Co, Ltd.
    • 5.1.1. Company Profile
    • 5.1.2. Operation
  • 5.2. Shanghai Bestway Marine Engineering Design Co., Ltd.
  • 5.3. Shanghai Double Happiness Yacht Co., Ltd.
  • 5.4. Other Enterprises

6. China's Major Yacht Clubs, 2011-2012

  • 6.1. Sanya Visun International Yacht Club Limited
  • 6.2. Shenzhen Longcheer Yacht Club Ltd.
  • 6.3. Shenzhen Bay Marina Yacht Club Co., Ltd.
  • 6.4. Xiamen Wuyuan Bay Sailing Club
  • 6.5. Xiangshan International Yacht Club
  • 6.6. Wuxi Taihu Landscape Club
  • 6.7. Qingdao HOCH International Sailing Club
  • 6.8. Qingdao Yinhai International Yacht Club
  • 6.9. Dalian Goldshore Yacht Club
  • 6.10. Dalian Xinghai Bay International Yacht Club

7. Import and Export of China's Yachts, 2011-2012

  • 7.1. Overview on Import and Export
  • 7.2. Import
  • 7.3. Export

8. Prediction on Development of China's Yacht Industry, 2012-2014

  • 8.1. Development Trend of China's Yacht Industry, 2012-2014
    • 8.1.1. Prediction on Market Scale
    • 8.1.2. Prediction on Development Prospect
  • 8.2. Prediction on Investment Opportunities of China's Yacht Industry
    • 8.2.1. Yacht Manufacture and Design
    • 8.2.2. Sales of Yachts
    • 8.2.3. Lease of Yachts
    • 8.2.4. Yacht Clubs
    • 8.2.5. Training of Yacht Driving Licenses
  • 8.3. Proposals to China's Yacht Industry Development

List of Charts

  • Chart: Classification of Yachts
  • Chart: Yacht Industry Chain Structure
  • Chart: China's GDP Per Capita, 2007-2011
  • Chart: Major Policies of China's = Yacht Industry, 2009-2012
  • Chart: Proportion of China's Middle Class in the Population, 2011-2020
  • Chart: Market Scale of China's Yacht Industry, 2007-2011
  • Chart: Ship Equipment of China's Major Maritime Law Enforcement Agencies
  • Chart: Output Value of Xiamen Yacht Industry, 2007-2011
  • Chart: Output Value of Zhuhai Yacht Industry, 2007-2011
  • Chart: Major Imported Yacht Brands of China's Market
  • Chart: China's Major Domestic Yacht Brands
  • Chart: Charge Standards of Shenzhen Bay Marina Yacht Club Co., Ltd., 2012
  • Chart: Major Import Sources of Yacht Related products in China, 2011
  • Chart: Export of Yacht Related products in China, 2011
  • Chart: Prediction on Scale of Chinese Yacht Market, 2012-2016
  • Chart: Prediction on Sales Volumes of Chinese Yacht Market, 2012-2016
  • Chart: Prediction on Revenue of China's Yacht Design Industry, 2012-2016
  • Chart: Prediction on Revenue of China's Yacht Leasing Industry, 2012-2016
  • Chart: Prediction on Revenue of China's Yacht Clubs, 2012-2016
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