Product Code: BRMIJP16
Summary
Current economic downturn and aging society have contributed towards dampening of the volume consumption in Japanese beer market. Beer is not appealing to the younger generation here. Functional beer grew in 2015 with their healthy reputation. Zero-zero beers were most popular among the brewers. Zero-purine and zero-sugar is the couple of favorites in the Japanese market as a new generation of beers. The import in the Japanese market has also declined.
Key Findings
- Beer, bulk water and other alcoholic beverages faced contraction whereas hot beverages, soft and dairy drinks saw growth.
- Economic downturn currently presiding in japan affected the beer market adversely.
- Ageing society is not appealed by this product and it can't appeal the young generation either.
- Zero-zero as a new generation of beer is catching up in the market along with the healthy appeal of functional beers.
- Alcoholic beverages market saw a contrasting trend in 2015.
- Tax standardization by the current rule affected the beer market. Also the market gets blighted due to lack of interest.
Canadean's Japan Beer Market Insights 2016 Report provides a complete overview of the Japan beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Japan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Japan beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Japan beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table of Contents
1. Market Context
- 1.1. Market Parameters Tables
- 1.2. Legislation and Taxation Tables
2. Market Background Briefing
3. Section 3 Market Update
- 3.1. New Products and Photo Shots
- 3.2. Beer Pricing Tables
- 3.3. Beer Data Tables
4. Brewer Profiles
5. Appendix
- 5.1. Disclaimer
- 5.2. Methodology, Wisdom Attributes and Product Definitions
- 5.3. Map
List of Tables
- Table 1: Japan Population Size and Growth, 1987-2018F
- Table 2: Asia Population Size and Growth, 2005-2016F
- Table 3: Japan Economic Indicators, 2007-2017F
- Table 4: Taxation Base
- Table 5: Historical Excise Rates of Beer
- Table 6: Legal Controls on Beer
- Table 7: Tax Burden on Malt-Based Beer @ 5% Abv, 2015
- Table 8: Beer Key Facts
- Table 9: Top 10 Beer Brands - Volume, 2013-2015
- Table 10: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
- Table 11: Licensed Brand Owners and Licensees
- Table 12: Beer Market Valuation (Local Currency), 2014-2016F
- Table 13: Trade Margin Build-Up Model
- Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016
- Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016
- Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
- Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
- Table 18: Beer Production/Trade/Consumption - Growth, 2005-2016F
- Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
- Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
- Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
- Table 22: Beer Market Valuation (Local Currency), 2014-2016F
- Table 23: Beer Consumption by Local Definition, 2012-2016F
- Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
- Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
- Table 26: Beer Consumption by Type, 2012-2016F
- Table 27: Beer Consumption by Geographic Scope, 2012-2016F
- Table 28: Beer All Trademarks, 2011-2015
- Table 29: Beer Brands by Local Definition, 2011-2015
- Table 30: Beer Brands by Standard Price Segment, 2011-2015
- Table 31: Beer Brands by Alcoholic Strength, 2011-2015
- Table 32: Beer Brands by Type, 2011-2015
- Table 33: Imported Brands by Origin, 2011-2015
- Table 34: Beer Licensed Brands, 2011-2015
- Table 35: Beer Private Label Brands, 2011-2015
- Table 36: Beer Trademark Owners, 2011-2015
- Table 37: Beer Local Operators, 2011-2015
- Table 38: Beer leading Brewers/Importers, 2011-2015
- Table 39: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
- Table 40: Beer Distribution: On vs. Off Premise, 2012-2016F
- Table 41: Asahi Breweries Brand Volumes 2011-2015
- Table 42: Kirin Brewery Co Ltd, Japan Brand Volumes 2011-2015
- Table 43: Orion Breweries Brand Volumes 2011-2015
- Table 44: Sapporo Breweries Brand Volumes 2011-2015
- Table 45: Suntory Beverage and Food Brand Volumes 2011-2015
List of Figures
- Figure 1: Beer Leading Brewers/Importers, 2015
- Figure 2: Beer Consumption by Pack Material/Type, 2015
- Figure 3: Beer Distribution by Channel, 2015
- Figure 4: Beer Consumption by Price Segment, 2015
