Global Savory Snacks Report; Analysis of opportunities offered by high growth economies
|出版日期||內容資訊||英文 152 Pages
|鹹味零食的全球市場:在高速成長國的市場機會分析 Global Savory Snacks Report; Analysis of opportunities offered by high growth economies|
|出版日期: 2016年08月30日||內容資訊: 英文 152 Pages||
本報告提供全球鹹味零食市場現狀與市場機會相關分析，全球市場/地區市場趨勢預測 (今後5年份) ，及各分類的詳細趨勢 (加工零食，洋芋片，堅果、種子類，民族／傳統性零食等)，今後預期將大幅度成長的領域，主要企業的市場的主要成功案例，現有/新加入企業今後的成長空間，應採取行動等的調查評估。
Global Savory Snacks market in 2015 was valued at US$94.5 Billion and is expected to post a value growth of CAGR of 7.9% and per capita value CAGR of 7.1% during 2015-2020, with North America, Asia-Pacific, and Western Europe leading as the largest markets in terms of value. Growth in the global Savory Snacks market is expected to come mainly from developing countries in the Asia-Pacific region followed by East Europe, while countries in the Latin American region are expected to register marginal growth.
Savory Snacks consumers in developed countries (such as the US, the UK, and France) lead a busy lifestyle, which has impacted their eating habits, and they look for conveniently packaged products that can be carried for on-the-go consumption. For the majority of consumers in these countries, novelty is crucial and they look for products in exotic and different flavors. The demand for personalized products to suit the aging population and products addressing health needs has risen. Savory Snacks consumers in emerging countries (Brazil, China, and India) with rising disposable incomes, and increasing middle income individuals are experiencing a shift towards high quality products.
The burgeoning middle class is encouraging the launch of novel and indulgent products, while a section of consumers are price-sensitive and look for cheaper brands. Novel products as well as value deals, remain high in demand in these countries.
Global Savory Snacks market is highly fragmented with the top 5 brands holding less than 16% of the combined market share. Lay's, Doritos, Pringles, Cheetos, and Ruffles are the leading brands with the highest market share in 2015. PepsiCo emerges as the strongest player as it owns the leading brands in all six regions, and owns four of the five leading brands globally. Each of these brands is constantly engaged in innovative practices such as introducing new flavors, to retain and increase their market shares. They uptake extensive promotions on the digital platform through different consumer interaction campaigns, which strengthens brand loyalty.
Hypermarkets & Supermarkets is the leading retail channel for Savory Snacks across all regions, followed by Convenience Stores. Apart from Hypermarkets & Supermarkets and Convenience Stores, Food & Drinks Specialists also emerged as an important retailer for the distribution of Savory Snacks globally.
The report “Global Savory Snacks Report ” provides a comprehensive overview of the global Savory Snacks market as part of our global series. It includes an analysis on global Savory Snacks market with consumption analysis highlighted for all regions. The report draws on the market data by analyzing key distribution channels for the global Savory Snacks market. Market data is also used for studying the level of competition in the market by identifying the top brands at a global and regional level with insights on market share of private label products.
In particular, this report provides the following:
Companies mentioned in this report: PepsiCo Inc., Frito-Lay, Kellogg Company, H.W. Lay & Co, Want Want Holdings Limited, Calbee, Bourbon Corporation, AVI Limited, Kraft Foods, Chio Chips, Estrella, General Mills, Haldiram`s, Amanoya Kabuki, Kameda, Greendot Health Foods Ltd, Tyrrells, All Good Snacks company.