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Consumer and Market Insights: Fish and Seafood in Thailand

出版商 GlobalData 商品編碼 357284
出版日期 內容資訊 英文 71 Pages
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消費者與市場的考察:泰國的魚貝類市場 Consumer and Market Insights: Fish and Seafood in Thailand
出版日期: 2016年03月31日 內容資訊: 英文 71 Pages





  • 宏觀經濟指標


  • 市場規模 (金額、數量) 分析
  • 消費實際成果與預測
  • 改買更貴/便宜的東西的程度
  • 市場規模 (數量) 分析:各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與敗者:各類別
  • 各分類的平均價格


  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別


  • 包裝材料/容器的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型,預測


  • 自有品牌的普及率:各類別
  • 自有品牌的成長率 (金額)
  • 領導品牌的市場佔有率 (金額):各類別


  • 消費者趨勢的組成架構和大趨勢
  • 主要趨勢
  • 主要推動因素


  • 新產品銷售範例



Product Code: CS3013MF


The Oral Hygiene market in Thailand is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by an increasing GDP per capita and a large young working age population. Fresh Fish and Seafood (Counter) is the leading value category while Frozen Fish and Seafood category is forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among Thai consumers is mainly influenced by the Time Scarcity and the Widening Inequality trends in the market.

Key Findings

  • Of the six categories analyzed, Frozen Fish and Seafood will be the fastest growing value category, registering a CAGR of 8.7% during 2015-2020
  • Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Austria.
  • The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020
  • Private label products had high market penetration of 14.0% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.
  • Thai Royal Frozen Food Company and Prantalay are the leading market players in the country.

Canadean's Consumer and Market Insights report on the Fish and Seafood market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
  • Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for ThailandFish and Seafood market
  • Historic and forecast consumption in ThailandFish and Seafood market
  • Degree of trade up/down in ThailandFish and Seafood market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in ThailandFood market
  • Leading distribution channels (value terms) in Thailand Fish and Seafood market
  • Leading distribution channels (value terms) by category


  • Fish and Seafood market by type of packaging material/container (in volume terms)
  • Fish and Seafood market by type of packaging closure/outer (in volume terms)
  • Fish and Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

  • Penetration of private label by category in ThailandFish and Seafood market
  • Private Label growth (in value terms) compared to brands
  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean'sconsumer trend framework and explanation of the Mega-trends
  • For key trends in the ThailandFish and Seafood market
    • How the trend is influencing consumption in the Indonesian Fish and Seafood market
    • How to target the trend in the ThailandFish and Seafood market
    • How the trend will evolve in the ThailandFish and Seafood market
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Product examples

  • Examples of products launched in Thailand's Fish and Seafood market


  • Country context
  • Category value and volume data
  • Sector Overview
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in THB and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2015-2020
  • Table 3: Exchange rate fluctuations: US$ to THB
  • Table 4: Average prices (THB and US$) by category, 2015
  • Table 5: Leading retailers
  • Table 6: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Market volume share analysis by category, 2015
  • Figure 3: Growth analysis by category, 2010-2020
  • Figure 4: Change in market share by category, 2015-2020
  • Figure 5: Leading distribution channels, overall Food, 2011-2014
  • Figure 6: Leading distribution channels by category, 2015
  • Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 9: Private Label penetration by categories, 2015
  • Figure 10: Private Label and brand share growth, 2012-2015
  • Figure 11: Brand share by categories, 2015
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