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Consumer and Market Insights: Make-Up Market in Thailand

出版商 GlobalData 商品編碼 356173
出版日期 內容資訊 英文 74 Pages
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消費者與市場的考察:泰國的化妝品市場 Consumer and Market Insights: Make-Up Market in Thailand
出版日期: 2016年02月29日 內容資訊: 英文 74 Pages




  • 宏觀經濟指標


  • 市場規模 (金額、數量) 分析
  • 消費實際成果與預測
  • 各分類的消費分析:性別、各年齡、教育、都市化
  • 改買更貴/便宜的東西的程度
  • 市場規模 (數量) 分析:各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與敗者:各類別
  • 各分類的平均價格
  • 類別的市場區隔佔有率與市場佔有率的變化


  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別


  • 包裝材料/容器的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型,預測


  • 領導品牌的品牌佔有率:各類別


  • 消費者趨勢的組成架構和大趨勢
  • 主要趨勢
  • 主要推動因素


  • 新產品的銷售



Product Code: CS2763MF


The Make-Up market in Thailand is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by increasing GDP per capita and a large young working age population. Face Make-Up is the leading category and Eye Make-Up is forecast to register the fastest growth in value terms during 2015-2020.

Key Findings

  • Of the four categories analyzed, Eye Make-Up will be the fastest growing value category, registering a CAGR of 6.8% during 2015-2020
  • Tweens and Teens accounts for majority of Eye Make-Up and Face Make-Up consumption
  • Hypermarkets and Supermarkets is the leading distribution channel accounting for more than one-third of the overall Make-Up distribution in Thailand
  • Lever Closure is forecast to register the fastest growth among packaging closures during 2015-2020
  • Alticor Inc and Better Way (Thailand) Company Limited are the leading market players in the country
  • Make-Up consumption among Thais is mainly influenced by the Fresh, Natural and Pure and Bargain Hunting trends in the market.

Canadean's Consumer and Market Insights report on the Make-Up market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others
  • Consumer level trends: Top four consumer trends which influence Make-Up products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
  • Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for Thailand's Make-Up market
  • Historic and forecast consumption in Thailand's Make-Up market
  • Category volume consumption analysis by gender, age, education and urbanization
  • Degree of trade up/down in Thailand's Make-Up market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in Thailand's Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in Thailand's Make-Up market
  • Leading distribution channels (value terms) by category


  • Make-Up market by type of packaging material/container (in volume terms)
  • Make-Up market by type of packaging closure/outer (in volume terms)
  • Make-Up market by type of packaging, forecast (in volume terms)

Brand Share

  • Brand share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean'sconsumer trend framework and explanation of the Mega-trends
  • For key trends in the Thailand Make-Up market
  • How the trend is influencing consumption in the Thailand Make-Up market
  • How to target the trend in the Thailand Make-Up market
  • How the trend will evolve in the Thailand Make-Up market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in Thailand's Make-Up market


  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in THB and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to THB
  • Table 4: Average prices (THB and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 3: Market volume share analysis by categories, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Brand share analysis by categories, 2015
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