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Consumer and Market Insights: Skincare in Thailand

出版商 GlobalData 商品編碼 355042
出版日期 內容資訊 英文 77 Pages
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消費者·市場趨勢的考察:泰國的護膚用品市場 Consumer and Market Insights: Skincare in Thailand
出版日期: 2016年03月26日 內容資訊: 英文 77 Pages

泰國的護膚用品市場預測今後 (2015∼2020年)將大幅度成長。特別是身體保養用品的需求預測將急速成長。還有新加坡製的藥用植物萃取物護膚用品的人氣,也正在泰國市場上擴大。由於網際網路·智慧型手機的普及,及社群媒體·平台的發達,線上銷售也正在持續發展。

本報告提供泰國的護膚用品市場現況與未來展望相關分析,提供您市場規模 (以數量、金額為準) 的實際成果值和預測值 (今後6年份),商品類別的詳細資料,流通管道/包裝概況,主要企業簡介,今後的市場方向性等相關之調查與考察。


  • 分析範圍


  • 宏觀經濟指標:人口·年齡結構,國內生產總值 (GDP),消費者物價指數 (CPI)


  • 泰國的護膚用品市場:市場規模分析 (以金額·數量為準)
  • 泰國的護膚用品市場:消費額的實際成果值·預測值
  • 更換到高級品(奢侈品)/廉價品的程度
  • 市場規模 (以數量為準):各類別
  • 不同分類的消費額分析:過去的實際成果值和今後的預測值
  • 不同分類的贏家和輸家:市場佔有率的變動
  • 各類別的平均價格水準
  • 各市場區隔的市場佔有率 (以金額為準) 和變化


  • 泰國的化妝品及保養品市場中有代表性的零售業者
  • 泰國的護膚用品市場:有代表性的流通管道 (以金額為準)
  • 各類別中有代表性的流通管道 (以金額為準)


  • 護膚用品市場:包裝材料費/容器別的明細 (以數量為準)
  • 護膚用品市場:封蓋/外包裝別明細 (以數量為準)
  • 護膚用品市場預測:包裝類別 (以數量為準)


  • 泰國的護膚用品市場上自有品牌的普及率
  • 自有品牌的成長率 (以數量為準) ,以及全國品牌的比較
  • 代表性品牌的市場佔有率 (以數量為準):各類別


  • Canadean消費者趨勢分析組成架構,以及子趨勢的說明
  • 泰國的護膚用品市場主要趨勢
    • 市場趨勢護膚用品的消費量的影響
    • 捕捉市場趨勢的手法
    • 市場趨勢的變化方向性
  • 推動今後消費量的主要推動市場要素


  • 在泰國的護膚用品市場推出的新商品案例



Product Code: CS2613MF


The Thailand's Skincare market is forecast to register growth in value as well as volume terms during 2015-2020. The Facial Care category will have the largest volume share while the Body Care category is projected to witness fastest growth during 2015-2020. Skincare products enriched with herbaceous plant extracts (such as Artocarpus lacucha and Pueraria mirifica) are gaining popularity in the Thai Skincare market. Rising Internet and Smart phone penetration rate, along with social media platforms, will drive online sales in the country.

Key Findings

  • The Skincare market in Thailand will register higher growth in value terms during 2015-2020 compared to 2010-2015
  • The Facial Care category will register fastest growth during 2015-2020
  • Exfoliating Scrub segment will gain maximum market share within the Facial Care category during 2015-2020
  • Hypermarkets and Supermarkets is the leading distribution channel across all categories
  • Screw Top is the most commonly used closure type in the Thailand's Skincare market

Canadean's Consumer and Market Insights report on the Skincare market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others
  • Consumer level trends: Top four consumer trends which influence Skincare products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for Thailand"s Skincare market
  • Historic and forecast consumption in Thailand"s Skincare market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in Thailand"s Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Thai Skincare market
  • Leading distribution channels (value terms) by category


  • Skincare market by type of packaging material/container (in volume terms)
  • Skincare market by type of packaging closure/outer (in volume terms)
  • Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

  • Penetration of private label by categories in Thailand's Skincare market
  • Private label growth (in value terms) compared to national brands
  • Brand share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean"sconsumer trend framework and explanation of the Mega-trends
  • For key trends in Thailand"s Skincare market
    • How the trend is influencing consumption in Thailand"s Skincare market
    • How to target the trend in Thailand"s Skincare market
    • How the trend will evolve in Thailand"s Skincare market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in Thailand"s Skincare market


  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in THB and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to THB
  • Table 4: Average prices (THB and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Market volume share analysis by category, 2015
  • Figure 3: Growth analysis by category, 2010-2020
  • Figure 4: Change in market share by category, 2015-2020
  • Figure 5: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Brand share by categories, 2015
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