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Consumer and Market Insights: Make-Up Market in China

出版商 GlobalData 商品編碼 354977
出版日期 內容資訊 英文 86 Pages
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消費者與市場的考察:中國的化妝品市場 Consumer and Market Insights: Make-Up Market in China
出版日期: 2016年02月29日 內容資訊: 英文 86 Pages

中國的化妝品市場預測在2015年∼2020年之間市場規模 (數量·金額) 將持續擴大。各類別,唇妝品的市場佔有率,臉部美妝用品在2015年∼2020年間預料也將以43.9%的速度急速成長。




  • 宏觀經濟指標


  • 市場規模 (金額·數量) 分析
  • 消費實際成果與預測
  • 不同分類的消費分析:性別,各年齡,教育別,各都市
  • 市場規模 (數量) 分析:各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 贏家與輸家
  • 不同分類的平均價格
  • 各類別市場區隔佔有率與市場佔有率的變化


  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別


  • 包裝材料/容器類別
  • 包裝封蓋/外包裝類別
  • 包裝類別,預測


  • 自有品牌的普及率:各類別
  • 自有品牌的成長率
  • 領導品牌的市場佔有率:各類別


  • 消費者趨勢的組成架構和大趨勢
  • 主要趨勢
  • 主要推動因素


  • 新產品的銷售



Product Code: CS2728MF


Face Make-Up was the largest category accounting for almost half of the Chinese Make-Up market in 2015. It's forecast to grow at a high CAGR while being the fastest growth category. The desire to look trendy, smart, and have a clean image has been driving the Chinese market, wherein consumers look at innovative Make-up products. Further, the increasing metro-sexual trend among Chinese men has led to rapid growth of the male Make-Up market.

Key Findings

  • The Make-Up market in China will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.
  • The Lip Make-Up category accounted for 43.9% share by value in the Chinese Make-Up market in 2015.
  • The Face Make-Up category is forecast gain maximum market share during 2015-2020.
  • On-The -Go and Personalization are the major trends that are driving the Chinese Make-Up market.
  • Extreme temperature variation in China will drive demand for seasonal Make-Up products among consumers in the Chinese Make-Up market.
  • Department Stores is the leading distribution channel in the Chinese Make-Up market.

Canadean's Consumer and Market Insights report on the Make-Up market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Rigid Metal, Glass, and others; container data for: Tube, Tray, Bottle and others
  • Consumer level trends: Top four consumer trends which influence Make-Up products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
  • Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for the Chinese Make-Up market
  • Historic and forecast consumption in the Chinese Make-Up market
  • Category volume consumption analysis by gender, age, education and urbanization
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Chinese Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Chinese Make-Up market
  • Leading distribution channels (value terms) by category


  • Make-Up market by type of packaging material/container (in volume terms)
  • Make-Up market by type of packaging closure/outer (in volume terms)
  • Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

  • Penetration of private label by categories in the Chinese Make-Up market
  • Private label growth (in value terms) compared to national brands
  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the Mega-trends
  • For key trends in the Chinese Make-Up market
    • How the trend is influencing consumption in the Chinese Make-Up market
    • How to target the trend in the Chinese Make-Up market
    • How the trend will evolve in the Chinese Make-Up market
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in the Chinese Make-Up market


  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in CYN and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to CYN
  • Table 4: Average prices (CYN and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 3: Market volume share analysis by categories, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Private label penetration by categories, 2015
  • Figure 11: Private label and brand share growth, 2012-2015
  • Figure 12: Brand share analysis by categories, 2015
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