Top Trends in Hot Drinks 2018 - The latest trends in hot coffee, hot tea, and other hot drinks
|出版日期||內容資訊||英文 44 Pages
|熱飲市場主要趨勢 (2017年) Top Trends in Hot Drinks 2018 - The latest trends in hot coffee, hot tea, and other hot drinks|
|出版日期: 2018年03月27日||內容資訊: 英文 44 Pages||
本報告提供全球熱飲市場──熱茶，熱咖啡，其他 (熱可可，麥芽飲料等)──的最新形勢相關分析，提供近來的市場主要動向和背景情況，彙整消費者的趨勢，近幾年主要的商品開發 (革新)的動向，未來的市場機會等資訊，為您概述為以下內容。
Consumers are heavily driven by the Sensory & Indulgence mega-trend over non-alcoholic beverage purchases including hot drinks; seeking enjoyable and unique consumption experience. Consumers want hot drinks to cater to various desires, such as quality, convenience, excitement, or specific needs including lifestyles or health. They are seeking more exciting hot drink flavors or varieties, and do not want to customize on quality and taste, even for products that offer easy preparation.
While consumers like to seek enjoyable sensory experience, the Comfort & Uncertainty mega-trend has equally strong influence over hot drink purchases, with consumers opting for their trustworthy brands and products.
Also, since many of consumers (64% globally) consume hot drinks on a regular basis, they want them to be healthy and functional, as well as suiting their lifestyles. Hot drink producers, therefore, need to keep up with changing consumer trends to develop cutting-edge innovations to win against the competition.
The hot drink sector represents a dynamic space for growth as consumers' quest for convenience and experimentation is important to the role of new product development of hot drinks. Overarching themes include superfood formulation involved in hot drinks, catering to the consumers' needs of satisfying connoisseurship and convenience, personalization, the rise of alternative latte drinks, and experimental hot drinks.
"Top Trends in Hot Drinks 2018", examines the key consumer behaviors which are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.
Key takeaways from the report include -
Companies Mentioned: Four Sigmatic, Heath & Heather, Quaker, Fortnum & Mason, Astra, Jack Daniel's, Keurig, Tetley, TrueSmart, Bad Heibrunner, Pages, Mamaearth, Tea Forte, House Wellness Foods, Coca-Cola, Califia Farms, Ito En, Nestle