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市場調查報告書

熱飲市場主要趨勢 (2017年)

Top Trends in Hot Drinks 2018 - The latest trends in hot coffee, hot tea, and other hot drinks

出版商 GlobalData 商品編碼 352735
出版日期 內容資訊 英文 44 Pages
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熱飲市場主要趨勢 (2017年) Top Trends in Hot Drinks 2018 - The latest trends in hot coffee, hot tea, and other hot drinks
出版日期: 2018年03月27日 內容資訊: 英文 44 Pages
簡介

本報告提供全球熱飲市場──熱茶,熱咖啡,其他 (熱可可,麥芽飲料等)──的最新形勢相關分析,提供近來的市場主要動向和背景情況,彙整消費者的趨勢,近幾年主要的商品開發 (革新)的動向,未來的市場機會等資訊,為您概述為以下內容。

目錄

  • 簡介
  • 趨勢1:功能性的強化
    • 擺脫傳統的健康訴求
    • 產品案例
  • 趨勢2:高級化
    • 自有品牌的競爭
    • 咖啡館風格的熱飲
    • 產品案例
  • 趨勢3:社會責任
    • 倫理消費
    • 倫理性的生產
    • 產品案例
  • 趨勢4:跨類別型的商品開發
    • 受酒精飲料影響的產品開發
    • 受護膚/醫療保健影響的產品開發
    • 甜點啟發的產品開發
  • 趨勢5:無糖 (不含糖分)
    • 健康意識的消費者
    • 適合糖尿病患者的熱飲
    • 產品案例
  • 結論
  • 附錄

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目錄
Product Code: CS1804CT

Consumers are heavily driven by the Sensory & Indulgence mega-trend over non-alcoholic beverage purchases including hot drinks; seeking enjoyable and unique consumption experience. Consumers want hot drinks to cater to various desires, such as quality, convenience, excitement, or specific needs including lifestyles or health. They are seeking more exciting hot drink flavors or varieties, and do not want to customize on quality and taste, even for products that offer easy preparation.

While consumers like to seek enjoyable sensory experience, the Comfort & Uncertainty mega-trend has equally strong influence over hot drink purchases, with consumers opting for their trustworthy brands and products.

Also, since many of consumers (64% globally) consume hot drinks on a regular basis, they want them to be healthy and functional, as well as suiting their lifestyles. Hot drink producers, therefore, need to keep up with changing consumer trends to develop cutting-edge innovations to win against the competition.

The hot drink sector represents a dynamic space for growth as consumers' quest for convenience and experimentation is important to the role of new product development of hot drinks. Overarching themes include superfood formulation involved in hot drinks, catering to the consumers' needs of satisfying connoisseurship and convenience, personalization, the rise of alternative latte drinks, and experimental hot drinks.

"Top Trends in Hot Drinks 2018", examines the key consumer behaviors which are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.

Key takeaways from the report include -

  • Consumers are seeking quality hot drinks yet do not want a complicated preparation process.
  • Consumers are growing tired of existing beverage categories. They are seeking more exciting flavors and varieties.
  • Health can be one of great interests among consumers, yet they do not want to compromise the taste for health benefits.
  • With expanding consumer lifestyles and the rise of new diets (e.g. vegan), hot drink producers need to keep up with the changes.

Companies Mentioned: Four Sigmatic, Heath & Heather, Quaker, Fortnum & Mason, Astra, Jack Daniel's, Keurig, Tetley, TrueSmart, Bad Heibrunner, Pages, Mamaearth, Tea Forte, House Wellness Foods, Coca-Cola, Califia Farms, Ito En, Nestle

Scope

  • Consumers are seeking quality hot drinks yet do not want a complicated preparation process.
  • Consumers are growing tired of existing beverage categories. They are seeking more exciting flavors and varieties.
  • Health can be one of great interests among consumers, yet they do not want to compromise the taste for health benefits.
  • With expanding consumer lifestyles and the rise of new diets (e.g. vegan), hot drink producers need to keep up with the changes.

Reasons to buy

  • Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
  • Learn what consumer behavior is driving innovation using GlobalData's latest consumer research.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

  • Executive Summary
  • Introduction
  • Innovation Trends in Hot Drinks
  • Trend 1: Super Blends
  • Trend 2: Accessible Connoisseurship
  • Trend 3: Purposefulness
  • Trend 4: Sensational Hot Drinks
  • Trend 5: Alternative Latte Drinks
  • The Future

Appendix

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