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Hot new food trends in Asia-Pacific

出版商 GlobalData 商品編碼 345270
出版日期 內容資訊 英文 40 Pages
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亞太地區的食品市場新的趨勢 Hot new food trends in Asia-Pacific
出版日期: 2015年11月17日 內容資訊: 英文 40 Pages



也有 食品不足大幅動搖了消費者信心指數,亞太地區的食品市場,天然食品意向和地產地銷的動向也正在擴展。各企業、品牌為了維繫客戶,需要取得消費者強烈的信賴。還有隨著亞太地區全球化和健康意識的擴展,也從全球各地納入各種健康膳食。

本報告提供亞太地區的食品市場上最新趨勢和今後的市場機會相關分析、食品市場上現在的顯著趨勢,及消費者對食品的偏好與想法的變化、短期/中期性的 (今後5∼10年的) 市場發展的方向性等調查與考察、代表性的商品與品牌的案例。




  • 理解左右食品市場的巨大動向的必要性
  • 尋求更健康自然的食品的消費者
  • 「愉快的飲食」:讓消費者想起兒童時代的東西
  • 當地、本國品牌,多比進口貨受歡迎
  • 高級化:零食消費的推動因素


  • 產品差異化與產品選擇擴充。成為各企業維持市場佔有率的關鍵
  • 食品法規的新設置、嚴格化,帶給亞太地區的消費者、企業的行動的影響
  • 人口成長率低和出生率降低:生產年齡成長,兒童數比從前少


Product Code: CS0631IS


The Asia-Pacific food market is constantly evolving with new trends influencing consumer eating habits creating many different issues for manufacturers aiming to capitalize on the food market. Some of the most important trends in the region include traditional foods, exotic and healthy foods, high-quality convenience and the growing importance of vegetables as the main component of a meal.

Key Findings

  • China is the one of largest food markets in volume and value terms among the countries analyzed. This can be attributed to its population size and growing income.
  • Healthy, natural and local foods are changing the food landscape in the region after recent food scares have shaken consumer confidence. Brands and manufacturers must look to build the trust between product and consumer to secure loyal consumers.
  • The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization, migration and food experimentation.

Canadean's 'Hot new food trends in Asia-Pacific' report identifies the key and upcoming trends driving consumption across Australia, China, Honk Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand. The report explores the attitudes and behaviors of modern consumers in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes derived from the survey responses of 12,000 consumers from Asia-Pacific.

What else does this report offer?

  • Being region specific ensures the analysis is relevant
  • Highlights sustainable trends that are made apparent in Canadean's unique 2015 consumer attitudes and behaviors survey
  • Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • Key product examples that show the trends in action

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years to understand and maximize growth opportunities
  • Focus on consumer trends identifying what is happening now and forecasting future trends to ensure your brand matches demand
  • Product examples and key recommendations help to derive key strategies in areas such as formulation, packaging and key consumer targets
  • Unique 2015 survey data from 12 Asia-Pacific nations granting an exclusive insight into Asia-Pacific's lucrative food market to get a firm understanding of the market potential

Table of Contents

Executive Summary

Introduction and Summary Methodology

Overview of new food trends in Asia-Pacific

  • The importance of understanding certain trends impact on the food market h4>New food trends in Asia-Pacific
  • Consumers demand healthier and natural food
  • Comfort food is reconnecting consumers with their childhood
  • Local and regional products are often favored over foreign brands
  • Premiumization is driving indulgent food consumption

The next 5-10 years of food trends predictions

  • Product diversification and more consumer choice will become key for brands to maintain market share
  • New and tougher food safety laws will impact consumer and brand behavior across Asia-Pacific
  • Population growth will slow down as consumers will put off having children till later in life and will not have as many as their grandparents had

Detailed methodology and Appendix

  • Survey methodology
  • Consumer data methodology
  • About Canadean
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